The Self-Employed Life

Within many languages, there are accents. Similarly, when you speak the lingo of your ideal customers, there are different personalities. So while you want to attract and appeal to the narrow audience of ideal customers, you can also appeal to the broadest segment of ideal customers as possible by understanding their different personalities. Learn specific strategies to do just that on your website. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

So often we disempower ourselves because we look through a lens of excuses. When our businesses aren't doing well, we'll say, "The economy is bad" or "Email marketing is dead" instead of looking for ways we can do better. It's time to stop depending on others and find strength within ourselves. My guest today calls this "Self-Directed Empowerment." We have to have personal accountability to be able to withstand failure and struggle. Taking responsibility for your circumstances is not about blame, it's about owning your space. To dive deeper into the idea of succeeding in spite of limitations, I've brought on a global catalyst of human empowerment Jennifer Iannolo. Through her keynote talks, workshops and private coaching for organizations including the United Nations, Harvard University, Konica Minolta, and the US State Department, she is building resilient, unstoppable humans with her method of Self-Directed Empowerment. To learn how to stop making excuses and utilize your own power, listen to this episode now. THE WONDER WOMAN WARRIOR "Empowerment is a sustainable energy source." - Jennifer Iannolo Highlights - No one is coming. You need to own what you're bringing to the table. Exponential Impact: if you educate a woman, you educate a village. The way we've been defining empowerment is wrong. We don't want anyone to depend on us for empowerment. Self-directed empowerment is building resilience. Check your lens: everything we experience in life is dependent on what lens we look through. There is a difference between personal accountability and beating yourself up. Eliminate "Zero-Sum Games." In a zero-sum game, one team wins and another loses. When collaboration happens, it's magical. Take responsibility. Guest Contact - Jennifer's Website Jennifer's Twitter Jennifer's Manifesto Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - Read Jay-Z's Biography Empire State of Mind Learn more about Imperia, the Global Innovation Incubator Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

I talk all day long. Speaking is my profession, so I take care of my instrument by steaming my throat every morning and doing vocal warm-ups. It's no different than the drills I would practice if I were an athlete- talking is my sport. But vocal training isn't just important for professionals. It's for everyone. When you're working on vocal awareness, you're not just doing it for a big presentation on a stage. Our goal should be to sound the same no matter what situation we're in and in every aspect of lie. Your voice is an all-important instrument and expression of who you are. To dive deeper into the idea of owning your voice, I've brought on author, speaker, researcher and performance expert Arthur Joseph. Arthur Samuel Joseph, M.A, internationally recognized communication strategist and creator of the proprietary and trademarked method Vocal Awareness, has transformed the lives of thousands for over four decades. To learn how to have mastery over your voice, listen to this episode now. THE SOURCE WARRIOR "Show up as the same person everywhere." - Arthur Joseph Highlights - Voice is power. When you own it, you own the voice and the messenger. It's not what we say, but how we say it. The two greatest fears of public speaking are fear of abandonment and ownership of our power. It's important, through vocal awareness, that you show up as the same person everywhere. Learn to be who you are, not present who you are. In vocal awareness, we discover that we have a choice in how we want to be known. People always need to warm-up their voices before performing. There are seven rituals for voice awareness. "The great use of a life is to spend it on something that outlasts it." - William James Guest Contact - Arthur's Website Arthur's Ted Talk Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

There are many business models based on a frictionless experience for the customer--rideshare apps, food delivery, etc. In this episode, I reverse the thinking. How about as businesses we concentrate on attracting frictionless customers? Those that are the easiest to work with. Those that make every day a pleasant working experience for you and your entire company. What makes a frictionless customer? Alignment. Listen in and you'll find out how. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

People often say to me, "I don't have enough time." This is a scarcity mindset. If you don't have enough time, what else do you not have enough of? You actually do have enough time, you just might be feeling powerless to choose how you spend it. A big shift I made was when I started to think of time as a resource. I realized that I'm very environmentally conscious, but I didn't place the same value on time. Like money, many people have an adversarial relationship with time. Once you fix that underlying mindset, you can start to have control over your time. To dive deeper into the idea of time, I've brought on author, speaker, researcher and performance expert Steven Griffith. He is considered one of the leading authorities on the connection between time, productivity and performance. Griffith has been featured as a keynote speaker and performance expert on ABC, NBC, CBS, FOX, Style and Esquire TV and has worked with a variety of organizations including "Jimmy Kimmel Live," the United States Military, Citibank, Wells Fargo, the Los Angeles Police Department, USC, UCLA, The National Academy of Sports Medicine, and the NBA, MLB, NFL and NHL (teams, players and coaches). To learn how to have a better relationship with time, listen to this episode now. WARRIOR OF GRIT "It's not about managing time, it's performing with it." - Steven Griffith Highlights - Time is your most valuable asset. It allows you to do, be, and have everything. Most people have an adversarial relationship with time. We are living in the fallacy that time is endless. Learned Helpless: we are trained not to choose. Get conscious about your devices. Every swipe, click, and touch is time. Your top five values should be where you're putting your time and money. Are the things I'm doing today contributing or contaminating my success and happiness? Time Toxin: person, place or thing that consumes, steals, hijacks, contaminates or causes you to be stalled towards what matters most. Guest Contact - Steven's Website Steven's Twitter Steven's YouTube Channel Steven's Book: The Time Cleanse Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - Watch Amy Cuddy's Ted Talk on Body Language Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Are you allocating your time towards what you say you value? This episode will prepare you for the next episode with Steven Griffith who offers strategies to do a time cleanse. By doing a time cleanse, you can create the time to really put your time towards what you value. Note- it seemed fitting to use this photo of me with my two dogs because my dog Milo, on the left, is very ill and I don't know how much time I have left with him. I value my time with him. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

We spend too much time trying to "sell" to people who are not a good fit for our business. How many business cards for people who will never use your service do you need? The answer is zero. We also often use violent sports or battle analogies to describe the process of selling which creates adversarial atmosphere. Instead of these approaches, we should be thinking of selling as solving problems. Ian Altman calls this "Same Side Selling." To get into Same Side Selling, you need to have a mindset shift from "closing" to "fit." Your job is to ask the right questions so the buyer convinces themselves that you can solve their problem. You put out the right information, and they decided that you're the right fit. Ian Altman inspires audiences with a modern approach to grow business with integrity. As a CEO for two decades, Altman founded and grew his own business-services and technology companies from zero to over $1 billion in value. This business success, backed by years of researching how customers make decisions, established Ian as a leading authority on accelerating business growth. To learn how to master Same Side Selling, listen to this episode now. THE NEEN JAMES WARRIOR "Become an expert at getting to the truth with the buyer." - Ian Altman Highlights - We're often our own worst enemy when it comes to price versus value. Selling is more like putting a puzzle together- both sides need the right piece. The person who was selling used to know more than the buyer. Now the buyer has a ton of information available to them. There are three personas in the world of sales: an order-taker, a salesperson, and a subject matter expert. Your goal should be to attract all the people who could be a good fit for you without attracting a single one who isn't. Entice by sharing the problems you solve. Disarm by acknowledging that not everyone is a good fit. The finish line for the seller is the sale; the finish line for the buyer is the results they need. It's not about how much it costs, it's about the impact on the bottom line Guest Contact - Ian's Website Ian's Twitter Ian's YouTube Channel Ian's Podcast Ian's Book Same Side Selling: A Radical Approach to Break Through Sales Barriers Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - Learn More About Neen James Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

I'm fortunate to have many conversations in a single day with a diverse group of people in person and online. I'm always looking for connections between conversations as an indicator of what the world needs or how people are evolving. I'll bet you'll relate to one or more of the random thoughts shared in this episode and you'll learn about the importance of movement. And how conversations create movement. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

As small businesses owners, we can often put ourselves down. We say, "Oh, it's just this little thing I do." Often it's the mom or dad who is running a business but also shuffling kids around or the creative with their own small list of clients. It's so easy to minimize what we do, but we need to respect our little business. The size of your business should reflect the life that you want to lead. A little business can provide for your big dreams. After all, just because the business is small doesn't mean the profit is. Once you realize that working harder doesn't mean that you will ultimately be more successful, you're free to embrace the business that is the right fit for you. To dive deeper into the idea of not being defined by the size of your business, I've brought on business coach, podcaster, and speaker Nadia Finer. A serial entrepreneur herself, Nadia specializes in helping people work less for more money and runs online business academy The Profit Pack. Nadia is also the author of the career guide More to Life Than Shoes: How to Kick-start Your Career and Change Your Life, and has written on inspiration, careers and business for Cosmopolitan, The Guardian, The Independent and more. To learn how to stop playing small, download this episode now. THE BIG VOICE WARRIOR "I decided to be a more powerful person, even if I did it quietly." Nadia Finer Highlights - "The cave you fear to enter holds the key to the treasure you seek." Playing it small doesn't serve the world. Leverage your differentiator. It's what will set you apart. Work smarter not harder. Design your business by how you want to live your life. A lot of us are driven by the desire to prove something. "Idearhea"- diarrhea of ideas; Ideas are just thoughts. Unless you're willing to build it into a concept, it doesn't really exist. Show up with your consistent message daily. Guest Contact - Nadia's Website Nadia's Twitter Nadia's YouTube Channel Nadia's Podcast Nadia's Book Little Me Big Business Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - "Our Deepest Fear" by Marianne Williamson Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

My good friend, Melissa Smith happened to be visiting me in Miami so in this episode, we chat about resistance to getting help and the different types of support you need for your business. Melissa is an expert in remote work and virtual assistants and perfect for this conversation. The bottom line is this. You can say you can't afford to get help. The truth is, you can't afford not to and entrepreneurs need to stop kidding themselves. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn