

The Self-Employed Life
Jeffrey Shaw
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul.
We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life. In the self-employed life, it's all personal.
Small business consultant, business coach for entrepreneurs, keynote speaker, TEDx speaker, and author of The Self-Employed Life and LINGO, host Jeffrey Shaw, interviews bestselling authors and experts who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with an expert and Coaching Break offers a 15-minute break to receive coaching from your host.
Episodes
Mentioned books

May 8, 2019 • 46min
491: Chris Dyer- Culture is Your Vision and Values
Often, as creative professionals, we don't put much thought into the idea of company culture. But even when your team is working remotely, you can build a successful culture. It all begins with you. If you have a clear idea of your company's values, you can make sure everyone you work with is aligned with those values. Having a good company culture isn't just about having fun- it is also insurance for the tough times. When things aren't going right is when you get to see what you're made of as a company. You want people to be able to band together and work towards solutions. Things like positivity, acknowledgment, and transparency will make for great workplace culture. To dive deeper into company culture, I've brought on performance expert and speaker Chris Dyer. Chris is the author of The Power of Company Culture, which was released in 2018. He is also the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies. A passionate talent management enthusiast, Chris is the host of TalentTalk, a popular business podcast that features interviews with top executives about their strategies for hiring and promoting talent. To learn more about Chris' "Seven Pillars of Workplace Culture," download this episode now. THE WARRIOR OF DISCIPLINE "Vision is when you share what success looks like." - Chris Dyer Highlights - The benefits of working on company culture include growth, less turnover, and productivity. Company culture begins with you. Take time to understand your own culture. Autonomy is important; hire great people and leave them alone. A mission is what we are trying to do. Values are how we are going to conduct ourselves when we're doing those things. People have better customer service experiences when working with an introvert. Positivity is a pillar for workplace culture. Feedforward is better than feedback. Have acknowledgment that your employees control and that isn't tied to a reward. Guest Contact - Chris' Website Chris' Twitter Chris' Book: The Power of Company Culture Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - Learn more about Slack Learn more about the business of In-N-Out Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

May 6, 2019 • 17min
490: Talking Stick- Creators as Connectors
Have you ever considered the role you play as a connector? In other words, you create something for someone so that they can reach the audience or people they want to reach. When you think about it that way, it increases the level of responsibility and possibility for impact. I talk about how this can even change the world. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

May 1, 2019 • 45min
489: Jane Pollak - Too Much of Not Enough
I've never had a guest on to talk about a memoir, but I thought Jane Pollak's journey would be beneficial for the Creative Warrior community. Jane was a successful artist decorating eggs bought by people like Steve Jobs and featured at The White House, but ultimately she wasn't happy. She decided that she could no longer settle for a life of not enough. As creative professionals, we have to be proactive agents in our lives instead of victims of circumstance. If you're feeling that you're experiencing "too much of not enough," you can let go of what isn't serving you. When you know in your gut that you can't do it anymore, it's the beginning of living a life of enough. Jane Pollak is an author, coach, blogger, coach, and speaker. She inspires people to create income pursuing their passions. She graduated from Mount Holyoke College with a BA in studio art and theatre and an MA in art education from Columbia University Teachers College. Her first book, Decorating Eggs: Exquisite Designs with Wax & Dye, was recently republished by Schiffer Publishing. Her second book, Soul Proprietor: 101 Lessons from a Lifestyle Entrepreneur (Crossing Press, 2001), shares what she learned as a home-based business owner who successfully turned her passion into a thriving company. When Pollak's marriage ended in 2011, she moved back to Manhattan, where she currently resides contentedly single. She has three grown children and three grandchildren. To learn how to become a proactive agent of your own life, download this episode now. THE FUTURE SELF WARRIOR "You can only go as far in your business as you've developed in your life." - Jane Pollak Highlights - Because of Jane's withholding mother, she thought she had to settle for whatever love and attention was given to her. She was getting by with "crumbs." You have to select your own teachers and guides. Hustle vs. Self Care: pay attention to what you want in life and what wants you. Desire what you have. Find your tribe. Say that you need help. Being vulnerable allows people in. Guest Contact - Jane's Website Jane's Twitter Jane's Book: Too Much of Not Enough: A Memoir Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - Everything I Needed to Know I Learned in Kindergarten Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 29, 2019 • 12min
488: Talking Stick- The Courageous Warrior
Being a warrior is courage on steroids. It takes so much courage to put ourselves out there, to risk failure as well as the risk of the burden of responsibilities of success. Courage has been on my mind because of the recent Netflix special with Brene Brown. A fantastic show that I highly recommend. I break down what courage means as a warrior and expand on a couple of the ideas that Brene talks about. Be a courageous warrior. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 24, 2019 • 43min
487: Jennifer Allwood- Creating a Scaleable Creative Business
Making your creative business profitable is a constant struggle for artists. Because our services are often something we've done for free, we feel guilty charging a lot of money. We get stuck in the loop of doing work at lower rates for friends and family and undervaluing the skills we bring to the table. To change how much money you make from your hobby, you have to change your mindset. You need to charge at least as much as the average price others are charging for similar services. You also need to make your business scalable. You can do this by utilizing your online platform and charging to teach others all over the world how to do what you do. To dive deeper into the idea of making your hobby a business, I've brought on Creative Entrepreneur, Podcast Host, and Career Coach Jennifer Allwood. Jennifer is a mom in Kansas City, Missouri who completely transitioned her decorative painting business The Magic Brush to the online space. To learn how to take your creative business global, download this episode now. THE FAITH WARRIOR "There's never been a better time in history to be an entrepreneur than today." - Jennifer Allwood Highlights - Does your talk align with you playing small? Don't be the cheapest in your industry. When you're cheap, you attract that cheap mentality. You can't just build your social media following- you also have to figure out how to make money on your online platforms. You can sell how-to videos on your website. Multiple streams of income are important so that you're not susceptible to platforms changing their policies. Don't have your business based entirely on social media. Guest Contact - Jennifer's Website Jennifer's Twitter Jennifer's Podcast Jennifer's Book: Covering Your Business in Prayer Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Mentions - Crash the Chatterbox Box By Steven Furtick Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 22, 2019 • 24min
486: Talking Stick- Trifecta of Success
Ever have that feeling that you're working really hard but hardly getting ahead? You know....running on a hamster wheel? It's likely because you're applying a lot of effort and strategy but getting in your own way with mindset blocks. In this episode, I lay out the three components you need to be truly successful. The trifecta of success. It's a framework that I believe will work for you. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 17, 2019 • 46min
485: Raana Zia - Create Your Desired Life
A lot of times we set intentions, but we don't get the results we want. This is because we are out of alignment. We have a vision, but we don't actually believe our goals could come true. Manifestation is a powerful tool, but you have to align your thoughts, feelings, and beliefs in order for it to work. Manifestation isn't just "woo-woo" new-age thinking. It has been proven to be effective. We simply cannot recognize what we don't already know. How could you identify something that is the color blue if you've never been told what blue is? You have to have your eyes open to what you want to see. To dive deeper into the idea of manifesting, I've brought on author and CEO Raana Zia. Raana is the author of the book Your Hidden Light: A Personal Guide to Creating Your Desired Life which has become a part of a business school course on Happiness at Suffolk University in Boston. She is the founder of Your Hidden Light LLC, training people, teams, and businesses on how to efficiently and effectively achieve their goals by first creating it within themselves. Even logical thinkers can latch onto this idea. To learn how to align your thoughts, feelings, and beliefs, download this episode now. THE WARRIOR OF GRATITUDE "Physical success stars from the unseen world." - Raana Zia Highlights - "Once you make a decision, the universe conspires to make it happen." - Ralph Waldo Emerson Set an intention and let it go. These three pieces have to be aligned: thoughts, feelings, and beliefs. If you don't have a belief yet, you can create one. Incorrect thinking is negative thoughts about yourself or other people. Correct thinking is thinking that is purposeful, positive, and directed by you. Sixth Sense: gut instinct; there is an energetic force that wants to support you. Guest Contact - Raana's Website Raana's Twitter Raana's Book: Your Hidden Light Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Mentions - Think And Grow Rich by Napoleon Hill Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 10, 2019 • 40min
484: Heather Hansen - Win Life's Trials Without Losing Yourself
When I had back surgery, my doctor told me everything that would happen except for one thing: there would be machines on my legs pumping my blood. I woke up and immediately thought I was paralyzed. If my doctor had told me this was going to happen, it would have saved me that moment of fear. It's true in business, too. Expectations have to be clear on both sides. What is common knowledge to you, is often a foreign idea to others. If you start with clear communication, it's less likely that you will end up in an adversarial position with your customer. To dive deeper into the idea of better communication, I've brought on international keynote speaker, author, trial attorney, and podcast host Heather Hansen. Heather is an esteemed voice in her field, she has appeared on CNN, CBS, MSNBC, and Fox News, and contributed to Global Grind, Thrive Global, and KevinMD. Heather has done pro bono work with the Support Center for Child Advocates. In her forthcoming book, The Elegant Warrior: How to Win Life's Trials Without Losing Yourself, Heather gathers lessons from the courtroom and shows readers how they can use their complaints, discoveries, questions, and objections to find their own voices and win arguments, without losing themselves in the process. Armed with the tools and techniques she's honed in the courtroom, Hansen makes the case that anyone can become an Elegant Warrior: someone who fights adversity with grace and compassion, and battles without losing respect for themselves and their adversaries. Download this episode now to learn how to advocate for yourself. THE WARRIOR OF PERSUASION "I learned to use the tools I used to advocate for others to advocate for myself outside of the courtroom." - Heather Hansen Highlights - If you're having a really bad day, imagine your life is a comedy instead of a tragedy. It starts with credibility and builds to trust. How do you maintain your elegance when the stakes are high? The curse of knowledge: when you know more than the person with whom you're communicating. The words that come naturally to you might not come naturally to the other person. What we do in personal relationships will work in professional relationships. You have to communicate seven times in seven ways for a jury to understand. Decide whether to get dirty. You can fight fire with fire, but be aware that that's what you're doing. Guest Contact - Heather's Website Heather's Twitter Heather's Book: The Elegant Warrior: How To Win Life's Trials Without Losing Yourself Heather's YouTube Heather's Podcast: The Elegant Warrior Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 8, 2019 • 13min
483: Talking Stick- Think Like a Leader
Entrepreneurs don't often think of themselves as leaders. Thinking like a leader will help you think bigger and step into creating the impact you want on your community and in the world. When you think of people like Elon Musk, Richard Branson and Oprah Winfrey, do you really think of them as business owners? They are leaders. There's a latent leader in you waiting to come out! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Mentions- Sharon Spano Time and Money episode Mike Michalowicz Profit First episode Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn

Apr 3, 2019 • 43min
482: Laura Gassner Otting - Live Limitless
Balance is impossible to find. There are always challenges and unexpected responsibilities that throw off this fictional ideal. There is no perfect ratio of work life and home life that will magically solve your problems. Consonance, however, is achievable. Consonance is when all of the parts of your life line up for the same purpose. If the person you are at work is the same person you are at home, you have more of yourself to give. Stop trying to be all things to all people and instead start to live limitlessly. To dive deeper into the idea of consonance, I've brought on speaker and author Laura Gassner Otting. Laura inspires people to push past the doubt and indecision that keep great ideas in limbo. Laura's entrepreneurial edge has been well-honed over a 25-year career that started as a Presidential Appointee in Bill Clinton's White House, where she helped shape AmeriCorps. Along the way, while serving on Hillary Clinton's National Finance Committee, she was asked to do a TEDx talk which became so popular that it launched a speaking career. Laura breaks down the idea of mastering the Four C's: your calling, connection, contribution and control. To learn how to achieve a limitless life, listen to this episode now. THE WARRIOR OF HERMIONE "Build a career that doesn't sit next to your life but works within your life ." - Laura Gassner Otting Highlights - You're just not that important. Pick out the things where you are that important and double down. Success depends on four C's: calling, connection, contribution and control. It's not how we achieve success, it's how we define success. Consonance: when the what-you-do matches the who-you-are. The space between what you want to do and what you're qualified to do is your calling. Each and every one of us has multitudes inside us. To live "limitless," you have to understand what matters to you. Guest Contact - Laura's Website Laura's Twitter Laura's Book- Limitless: How to Ignore Everybody, Carve your Own Path, and Live Your Best Life Laura's Tedx Talk Laura's Limitless Life Assessment Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn


