The Kelly Roach Show

Do you ever feel like you are lost in the crowd? With so many online business people out there, how can you make yourself stand out? In this episode we are talking to CEO and founder of Reina and Company, Reina Pomeroy. Turns out the key to visibility is CONNECTION. And while it's easier said than done, you're in luck because Reina is sharing her system! You'll learn how to get leads resonating with you, chatting with you, and buying from you simply by being you. (3:40) "If you haven't solidified what you do with your clients. If you don't know what your offerings are. If you have not packaged up what makes you, you and you're just looking around at everyone else, you aren't going to stand out."--Reina Pomeroy (7:15) "The more personable you can be, the more universal the story is. I just resonated with that. How sharing something will touch someone and strike a cord"-- Reina Pomeroy (11:03) "It's kinda like when my husband says you can't have anymore mugs. If you bring another one in home, you have to get rid of one. It's the same way for my goals. If I take action I need to take another one off the shelf" --Reina Pomeroy Connect with Reina: https://www.reinaandco.com https://www.facebook.com/reinaandco https://www.instagram.com/reinaandcompany/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Online businesses have become the majority rather then the minority it was just a few years ago. No matter what stage or age you are business is in, you need to understand what makes you different. What makes you stand out in the crowd? In today's episode we are exploring how to sell more using your three-layer of differentiation. It's not always about the strategy but going just a little bit deeper, and finding something to connect with. When you know exactly how to attract your ideal client, there is no stopping you! (1:36) "You need to understand what your past experience has been and how that past experience has prepared you to serve people exceptionally well in the space you are in today" (8:11) "When you are running a business online you have to give them something to grasp onto--the marketing message is not enough" (10:00) "We all have these unique differentiation points. We all have these exceptional things about us, but for most people we are so stuck in trying to come up with that perfect marketing message" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Leadership is everything in your business. I see entrepreneurs from all walks of life--from startups to multi-million dollar businesses still working as a 'super employee' and not as the CEO. So many business owners still struggle with this and almost always it ends in burnout. I am here to make a change! I am on a mission to break the cycle of burnout and CEOs not living their true potential. It's time to step into your greatness as the TRUE CEO of your business. My new book 'Bigger Than You' is going to be your roadmap to building a winning team and how to become the true visionary of your business. Bigger Than You is coming out October 3rd but you don't have to wait that long to get resources and giveaways. Text the word BIGGERTHANYOU to 44222 to get a behind-the-scenes look at Bigger Than You! (2:30) "A true team is as invested in your mission you are. They are as committed to the business's goals as you are. They know how to sell, market, and serve your customers." (4:40) "Phase one is always getting clients and customers. Phase two is how the heck do we make sure the growth doesn't slow down because we don't have the right people on board to keep selling." (7:48) "Leadership is when you capture someone's heart and their mind. You inspire them. You get them to be the best person they could possibly be for themselves." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

How many of us get a little scared about the legal stuff in our businesses? Creating contracts, starting an LLC or even putting together legal language for the website--there is a lot we have to think about. Today I want to change that mindset. Today, we are talking to legal coach, attorney and best-selling author Lisa Fraley. She is on a mission to help small business owners understand that law can be accessible, loving and even spiritual. Don't let the legal stuff stop you from growing your unstoppable business! (0:53) "Usually it's when people have something go wrong that they start thinking about the legal stuff. Most people don't think it's fun and it's not at the top of their to-do list." (3:50) "Law gives you the things you need to protect your business on the legal front. But I also believe that the law is energetic too." (11:20) "What it (LLC) does is it separates you from your business. You are you, and your LLC actually has its own identity. You look really professional." Connect with Lisa: https://lisafraley.com https://www.facebook.com/lisafraleylegalcoach https://www.instagram.com/LISA_FRALEY/ https://lisafraley.com/diy-legal-templates/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Online content has gone through some phases over the years. We went from long posts, to long-form videos, to short-form video, and finally to right now. Right now we are in the middle of short-form content--videos, stories, and posts. Now, I still believe that content is king but how do we capture our message in so little words? This episode is all about walking you through the rise of short-form content and how you can get a better ROI from it. What you have to remember is how important it is to share value to your audience, no matter how long your post or video may be. When you show up and deliver, your audience will too! (1:30) "Adding value and serving to me is easiest thing you could possibly do as an entrepreneur." (4:36) "And now we have arrived in this phase of short-form, engagement-based content. It has really taken center stage." (8:00) "How can you make stories a key, regular part of the way your business is showing up online. Again, it's short, simple, easy to create but it's where the attention is." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

You know that feeling when you start your business? It's so new that you spend all your time planning and executing, so all you can do is watch it grow. Then you hit a point, and the work gets overwhelming and you start to work longer hours because you have items on your plate. It then becomes time to build a team and put systems into place that will help your people and the company grow. So in today's episode I am sharing the systems you need to add new strategies to your already growing business. As CEOs and business owners we need to know how to lead and build a team that will grow with us--it's time to reach the sky in our businesses! (3:00) "You're going to find a lot of what you see me putting out, from this point forward and you have even seen the show shift, to really focusing in on helping entrepreneurs with management, leadership, building a winning team and getting people selling for you." (6:11) "They're (entrepreneurs) starting things because they don't want to miss out and participate but they are not committing to doing them exceptionally well." (12:15) " I did an episode just a couple weeks ago on why every business owner needs a people plan. There is nothing more important. Your business' survival and growth ultimately depends on you having a people plan." For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

When you think of 'public relations' a lot of traditional things probably come to mind. Magazine placements, television appearances, or newspapers even, but what about Instagram? Instagram has opened up a whole new field for PR firms and for businesses to promote on. Today we are talking to PR manager and founder of Piqued Public Relations Patricia Maristch. She is walking us through, step by step, how she helps clients connect with influencers online and then promote their businesses on Instagram. It's a whole new ball game out there, and it all starts right here! (4:33) "If Instagram decides to shut down tomorrow, all those customers are gone. You don't own necessarily your followers. But your email list, you own those emails. It's still so important." --Patricia Maristch (6:08) "It's still on-brand with your business. I think that's the most important thing. If your brand is super preppy, then you don't want an influencer that is more edgy." --Patricia Maristch (11:57) "You just need to get creative. Thinking about what people want to see or what would make someone take a picture and share it with their audience... instead of just putting a single item in the box." --Patricia Maristch Connect with Patricia: https://www.piquedpr.com https://www.instagram.com/pmaristch/?hl=en https://www.instagram.com/piquedpr/?hl=en For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

Have you ever thought about making a leap? Doing something that requires some faith and thinking 'well what is really stopping me. Take some time to really reflect about that. It's the little things that stop us from doing something major in our lives and business. Today's episode is all about going after what you REALLY want out of life. It's about not letting the little things stop you from seeing the bigger picture. Don't compromise on your happiness or freedom--take life by the horns! (0:45) "Life is simply paying us what we demand from it" (2:30) "In order to build a winning business, become financially free, to build generational wealth, to create a legacy that matters….you have to be optimal." (5:49) "Comparison kills dreams. The only thing we need to be comparing ourselves to is who were yesterday" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

"The mindset that you carry really determines the impact the actions that you make." --Kelly Roach Mindset, mindset, mindset. It always seems to creep into every topic we cover here on the show. We always have to circle back to it but it affects every aspect of our lives. There is no escaping needing to create a strong, healthy foundation. In this episode I am going to share with you 3 mindset shifts you can make today that will take you from 6 to 7 figures in your business. Sometimes we think mindset is such an introductory part of being an entrepreneur, but we need to be working on this every day! Every time you make a huge leap in your business, you need to be thinking about your mindset! (1:00) "We never outgrow the need to work on our mindset, it is a lifelong journey." (5:04) "....moving from an 'I' mentality to a 'we' mentality." (9:45) "Going from getting a client to building the brand. What a HUGE mindset shift!" For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive

When was the last time you felt true freedom in your business? We fill our schedules up so much with tasks and projects but how many of them are really going to help grow our business? It's time to stop feeling overworked and trapped in your business. Today we are talking to Haley Burkhead, CEO of Profit Planning Lounge and host of the Profit Planning Podcast, where she helps business owners scale their online businesses using profit-focused profitability. She is sharing how important it is to give yourself time to breathe, and focusing on the tasks that will make you grow! (3:15) "We are told to hustle. I'm a firm believer in hustle, I'm still that workaholic. I am not perfect but I think a big thing is when you hustle you are working on right things." --Haley Burkhead (7:15) "Profit planning is essential. It's breaking that revenue goal into quarters, then breaking down into those projects and then breaking it down into specific tasks and daily activities." --Haley Burkhead (12:22) "I know how to market, I know how to sell. I just have to know that if I can get this right. If I spend my days correctly I know I can get to a million-dollar business." --Haley Burkhead Connect with Haley: https://profitplanner.co https://www.instagram.com/profitplanner/ https://www.pinterest.com/profitplannerco/overview/ For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/ Website: https://kellyroachcoaching.com Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial Twitter: https://twitter.com/kellyroachlive