Marketing School - Digital Marketing and Online Marketing Tips

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them? [00:44] Why SEO tools aren’t 100% accurate. [01:03] The value of SEO tools and why you should use them. [02:03] How we like to use SEO tools. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? [00:37] An overview of the Black Friday & Cyber Monday numbers for 2022. [01:05] The role of other indicators in the economy, like job reports and the rise in interest rates. [03:41] What business leaders predict for the economy in 2023. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:26] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead. [00:38] Why Neil uses the holidays to keep up with work and plan for the following year. [01:24] Why the holidays are a great time to recruit people. [02:03] How Eric uses the holidays to reflect and write an annual letter. [03:15] What helps Eric feel refreshed and energized for the new year. [03:35] Why Neil likes to use this time to catch up with other entrepreneurs. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:25] To join our community of founders and entrepreneurs, visit https://www.levelingup.com/founders/! [04:35] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode:  Leveling Up Founders Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content. [00:27] How content gaps are preventing you from growing. [01:03] Tips on how to rank for new keywords and expand into your content. [01:28] Tools that can help you fill your content gaps and discover trends. [03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:07] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode:  Ahrefs Google Trends Azure Exploding Topics Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Plan Your Marketing For The New Year. [00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023. [01:42] How to take macroeconomic trends into account during your planning phase. [02:44] How to implement the ICE model when you plan your marketing in 2023. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience. [00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. [02:10] Pat’s training in architecture and the surprising way he got into digital products.  [03:24] Why Pat initially shared his income reports and why he decided to stop. [04:52] The importance of being upfront and transparent with your audience. [06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic. [08:50] A breakdown of the numbers behind one of Pat’s videos.  [09:49] The importance of storytelling and emotional connection on YouTube. [10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel. [12:23] How Pat prioritizes storytelling on his Pokémon YouTube channel. [20:48] The typical amount of time Pat spends making one of his Pokémon videos.  [22:16] A breakdown of how Pat films and edits one of his Pokémon videos. [24:11] Lessons Pat has learned from watching MrBeast on YouTube. [30:29] How much money Pat is spending creating his YouTube content. [33:36] The amount of time Pat is spending per week on his Pokémon YouTube channel. [35:04] How much money a channel like his can expect to make. [37:41] Why subscribers don’t matter as much as they used to. [41:02] Pat’s love of teaching and how he has helped others start businesses and YouTube channels. [43:23] What Pat is looking forward to, along with a sneak peek into his upcoming book. [45:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [45:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:  Pat Flynn Pat Flynn on LinkedIn Pat Flynn on YouTube Deep Pocket Monsters on YouTube   SPI Smart Passive Income Podcast SwitchPod MrBeast on YouTube  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2313, we reflect on our favorite business lessons from 2022. From the power of good leadership to hiring amazing teams that you trust, and more, this episode is full of key insights from the past 12 months. Tune in for more top-level marketing tips and strategies from Neil and Eric!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reflecting on our Favorite Business Lesson for 2022. [00:34] Why people form the foundation of Neil’s favorite business lesson in 2022. [00:51] How hiring amazing people from your industry can help you save time and money! [02:15] A reminder that products and services are all built by people. [03:00] The importance of what Eric calls “trusting but verifying.” [04:11] That’s it for today! Don’t forget to rate, review and subscribe! [04:15] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Let my People Go Surfing Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2312, we are talking about our biggest marketing wins in 2022. Last episode, we highlighted our most significant marketing mistakes from the past year and what you can learn from them. Today, we’re looking on the bright side and sharing key takeaways from some of the greatest successes of the last 12 months! Stay tuned.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Biggest Marketing Win in 2022. [00:26] Impression growth from organic social reach, and what Eric likes about it. [01:21] Why under-monetized tools are Neil’s biggest marketing win in 2022. [02:07] How you can benefit from leveraging organic social and buying tools. [02:43] That’s it for today! Don’t forget to rate, review and subscribe! [02:46] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode:  Shield Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2311, Neil and Eric talk about their biggest marketing mistakes in 2022. Tune in today as each of us each highlight what we believe was our single biggest oversight in the past year, unpack what you can learn from them, and share our advice to help you avoid making the same missteps!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Biggest Marketing Mistake in 2022. [00:39] Why focusing too much on reach was a big mistake for Neil. [01:35] Eric emphasizes the ROI that live events can yield. [02:02] Instead of over-indexing on events, Eric suggests targeting smaller groups. [02:44] The importance of showing interest in others. [02:50] That’s it for today! Don’t forget to rate, review and subscribe! [02:57] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2310, we share our stories of sabotage from our years in business. You’ll hear our biggest mistakes and lessons, as well as our take on focus, leverage, and expanding too quickly!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to sabotage your business. [00:24] Sabotage stories from our extensive business experience. [00:44] The biggest mistakes Neil made in his business career. [02:14] The importance of maintaining focus. [03:13] The biggest lesson Eric has learned thus far. [03:42] The danger of expanding too fast. [05:32] That’s it for today! [05:43] Go to marketingschool.io for more resources based on today’s topic.  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.