Marketing School - Digital Marketing and Online Marketing Tips

In episode #2309, we look at the importance of storytelling in marketing. It may be the oldest, but it’s still the most effective marketing strategy. Today we break down what makes it so effective and how to use it most effectively. Tune in for a few examples of good storytelling and resources to deepen your knowledge on the topic.TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: The importance of storytelling in marketing. [00:27] The effectiveness of the age-old marketing technique: storytelling. [00:53] How to use storytelling effectively. [01:28] Examples of effective storytelling. [02:38] The frameworks of good storytelling. [03:43] Check out neilpatel.com/about for an example of storytelling for B2B. [04:03] That’s it for today! [04:15] Go to marketingschool.io for more resources based on today’s topic.  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Pixar Storytelling: https://www.amazon.com/Pixar-Storytelling-Effective-Pixars-Greatest/dp/1717736408 Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2308, we discuss the tools we use to track our marketing. The answer is more simple than you think! Tune in to find out what companies are getting wrong when it comes to tracking their marketing and how to strike the ideal tracking balance. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: what we use to track our marketing. [00:25] Our simple approach: Google Analytics and Data Studio. [00:44] What companies are getting wrong when it comes to tracking their marketing? [01:19] How to optimize tracking with Supermetrics. [01:49] Why we use different tools for social tracking. [01:55] The ideal tracking balance. [02:41] That’s it for today! [02:51] Go to marketingschool.io for more resources based on today’s topic. Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Google Analytics: https://analytics.google.com/ Data Studio: https://datastudio.google.com/ Supermetrics: https://supermetrics.com/  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2307, we share some of our strategies for finding amazing content topic ideas. We break down how to optimize simple tools like vidIQ, Quora, Google, and your own website analytics. Tune in to discover how best to stay current!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to find amazing content topic ideas. [00:25] How to use vidIQ’s daily ideas feature. [00:55] Quora as an idea-finding strategy. [02:15] How to get ideas using the simple google search strategy. [02:40] How to use your website analytics to generate ideas. [03:15] That’s it for today! [03:27] Go to marketingschool.io for more resources on today’s topic!  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro vidIQ: https://vidiq.com/ Quora: https://www.quora.com/  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2306, we share our LinkedIn growth hacks for you to expand your network in 2023 and beyond. You’ll discover how to get engaging comments on your posts when you should be posting, as well as what type of content is more likely to go viral. Tune in to learn the unorthodox secrets of the LinkedIn algorithm, from carousel posting tips to keeping people on LinkedIn and more.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: LinkedIn growth hacks! [00:27] How to get engaging comments on your LinkedIn posts. [01:03] Unorthodox secrets of the LinkedIn algorithm. [01:23] Why it’s best to comment, then like. [02:04] Leaving people on LinkedIn. [02:22] What LinkedIn’s reach is based on. [02:50] Why short sentences are preferable. [03:05] A neat carousel posting tip! [03:29] The recommended amount of engagement. [03:52] The optimal time to post. [04:13] The reach of personal posts. [05:36] That’s it for today! [05:40] Go to levelingup.com/founders to sign up for our founders’ mastermind in February 2023. Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our founders’ mastermind: levelingup.com/founders  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2305, Neil and Eric highlight the things that messed up your marketing. Not every campaign is going to succeed. In fact, the unfortunate reality is that most will fail. If you want to reduce your failure rate, however, you must focus on the fundamentals. If you are frustrated that your marketing strategy isn’t working, this is the episode for you! Tuning in today, you’ll learn how to fine-tune your leadership, zero in on the right problems, build a team that will lead you to success, and more.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here’s What Messed Up Your Marketing. [00:26] Unpacking the biggest challenge for every marketing campaign: people. [01:24] Why do the best people know how to focus on the right problems? [02:21] Tips for building a successful marketing team. [03:05] What Chamath Palihapitiya says about building teams on the Lex Fridman Podcast. [03:18] That’s it for today! Don’t forget to rate, review and subscribe! [03:22] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode:  Chamath Palihapitiya on the Lex Fridman Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2304, Neil and Eric share 10 marketing tips that actually work! If you missed episode #2303, go back and take a listen. We broke down five fail-proof marketing strategies, from going live on social to hosting community-building events and more. Today, we take a look at how you can repurpose content, upsell existing customers, and optimize your conversion rate. Tune in for five more marketing tips that always work! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things That Always Work in Marketing: Part 2. [00:36] Views are better than no views: how to repurpose your content. [01:25] The power of in-person customer visits. [02:13] Tactics for generating more revenue from existing customers. [03:17] How to optimize your conversion rate by making small changes to your offer. [04:01] Win-win ways to leverage your partnerships. [05:35] That’s it for today! Don’t forget to rate, review and subscribe! [05:40] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episodes #2303 and #2304, Neil and Eric share 10 marketing tips that actually work! As we head into 2023, we believe that things are going to get harder before they get easier, but there is a silver lining. The five pieces of marketing advice that we share in this episode, from going live on social to hosting community-building events and more, are guaranteed to see returns, even when times are tough. Stay tuned for Part 2!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 10 Things that Work in Marketing: Part 1. [00:48] Why we recommend hosting dinners for your clients and prospects. [01:27] How going live on your social platforms can get you more views. [02:22] The importance of community building through small events. [02:54] Ways you can benefit from attending conferences. [04:10] How to leverage short-form webinars focused on value delivery. [04:42] That’s it for today! Don’t forget to rate, review and subscribe! [04:49] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2302, we discuss how Airbnb’s brand versus search bet is actually paying off. According to the Wall Street Journal, Airbnb’s strategy of slashing ad spending to invest in brand marketing and lessen its reliance on search-engine marketing has delivered a strong rate of return. Tune in as we unpack why this is the case and explain how honing in on creating an amazing product or service is the best way to win in the long run.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Airbnb’s “Brand vs Search” Bet Pays Off. [00:26] Major changes Airbnb has made to its marketing strategy in recent years. [01:08] Why relying on brand marketing rather than SEO is a good move. [02:18] The demand creation that comes with brand marketing. [03:28] How to leverage things like search and social while focusing on your product. [03:47] That’s it for today! Don’t forget to rate, review and subscribe! [03:50] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:  ‘Airbnb Says Its Focus on Brand Marketing Instead of Search Is Working’ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2301, we talk about where we see Twitter going in the long term. After Elon Musk's recent acquisition of the social media platform, there has been much activity and speculation about where the company will be headed in the future. If you want to hear our thoughts on the matter, and why we think betting against Elon is foolish, tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think Twitter is Going in the Long-Term. [00:29] Elon Musk's short time in charge so far and the changes thus far. [00:46] Looking at Elon's amazing track record with different projects. [01:22] Questions about the new features that Elon has proposed for Twitter. [02:14] What would success look like for Twitter and Elon? [03:19] The prioritization of interesting and helpful products. [04:18] Elon's work ethic and his history with companies like SpaceX. [05:02] Why we are still fans of the work that Elon does! [05:47] That's it for today! [05:53] Go to https://www.marketingschool.io for more resources.  Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Elon Musk  MrBeast  SpaceX   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2300, we share five tools that can help you scale your content production! If you are looking to save time, improve your materials, and keep moving forward, you have come to the right place. Tune in to hear our best five suggestions for you and your business!TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Tools to Help Scale Up Your Content Production. [00:23] How Jasper can save you a lot of time and energy when writing content. [00:49] The power of Frame.io for streamlining your video creation processes. [01:18] Using Canva for template creation. [01:50] Planning and scheduling with Airtable. [02:18] How vidIQ can up your YouTube game! [02:54] That’s it for today! [03:01] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Jasper Frame.io Canva Airtable  vidIQ  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.