Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
Feb 21, 2024 • 17min
Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT…
The podcast discusses the impact of OpenAI's Sora on Adobe stock market cap loss, highlighting AI's short-term hype and long-term potential. It delves into the limitations of generative AI, the role of prompt engineering, and challenges in creating profitable AI projects. The conversation also touches on customer retention in SaaS, YouTube's future as a search engine, and the value of prompt engineers in the AI field.
Feb 20, 2024 • 28min
The future of marketing agencies, How to increase your agency's value, & more
Digital marketing expert Kasim Aslam joins hosts to discuss the challenges agencies face in the age of automation and AI. They highlight the importance of delivering value beyond media buying, transitioning to performance-based models, and adapting to the evolving digital marketing landscape.
4 snips
Feb 19, 2024 • 16min
MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media
YouTube sensation MrBeast discusses his $250k revenue per view, leveraging attention for engagement, introduction of View Stats tool, profitability of 'ugly' businesses, importance of focus and luck in business success, impact of Apple's Vision Pro technology on advertising.
29 snips
Feb 16, 2024 • 14min
Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content
Neil Patel, an experienced marketer, shares his frustration with content overload and discusses his streamlined approach to marketing. He focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric introduces the concept of eavesdrop marketing and its effectiveness in creating desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of employee adoption. Overall, they highlight storytelling, creating engaging content, and staying up to date with trends.
9 snips
Feb 15, 2024 • 28min
He Sends 2.5 BILLION Emails Per Month | Nathan Barry
Nathan Barry, founder of ConvertKit, discusses his journey from software designer to content creator to software founder. He shares the power of building an audience and leveraging it for long-term value. Nathan also talks about his passion for flying and the connection to entrepreneurship. He emphasizes the importance of having goals outside of work and optimizing the journey.
6 snips
Feb 15, 2024 • 9min
AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more
Digital marketing experts Neil Patel and Eric Siu, along with search engine marketer Kasim Aslam and advertising specialist Ralph Burns, discuss the impact of AI on organic search traffic. They delve into AI-generated content and its potential to hijack clicks, Google's Search Generative Experience (SGE) and its impact on website traffic. The speakers debate the effectiveness of Google's citation system and the rise of stolen clicks. They also explore Google's revenue playbook, long-term strategy, and the importance of content creators for Google's success.
6 snips
Feb 14, 2024 • 15min
Sam Altman’s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You’re wasting your time creating content for social media
Sam Altman, an entrepreneur with an ambitious plan to raise $7 trillion for a chip mission, and Jack Altman, a startup founder who raised 150M for Alt Capital, discuss the challenges of transitioning into venture capital. They also emphasize the importance of diversifying marketing efforts, building alternative channels to mitigate platform risks, and creating high-quality content to stand out in a saturated market.
Feb 13, 2024 • 16min
Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products
Tucker Carlson interviewed Vladimir Putin, achieving over 179 million views on a single platform. The rise of new media and the shift in power from traditional news networks to independent companies is discussed. The importance of controlling the narrative in marketing and media is explored. Super Bowl ads, their exorbitant costs, and media sites shutting down subscription products are also mentioned.
Feb 12, 2024 • 11min
The Best Type of Fame to Get the Most Money
The advantages of being niche famous and the challenges of monetizing wide audiences. Examples of niche fame with potential for monetization. Importance of balancing fame, privacy, and profitability. Mention of Brian Dean's new YouTube channel and relevance of his first video. The significance of specializing in a niche and the financial benefits it can bring.
12 snips
Feb 9, 2024 • 17min
My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
Explore effective strategies for acquiring major customers, including reaching out to well-known executives through LinkedIn, interviewing them, and asking for introductions. Discover the power of using podcasts to connect with high-profile individuals and build a community around them. Learn about creating authentic and standout content in the age of algorithms that prioritize quality. Understand the significance of consistently posting high-quality content on social media platforms and taking ownership of content direction for success.
