Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
12 snips
Feb 9, 2024 • 17min
My favorite marketing hack to get big customers, Social media is becoming a democracy, How Sam Sulek gets millions of views & more
Explore effective strategies for acquiring major customers, including reaching out to well-known executives through LinkedIn, interviewing them, and asking for introductions. Discover the power of using podcasts to connect with high-profile individuals and build a community around them. Learn about creating authentic and standout content in the age of algorithms that prioritize quality. Understand the significance of consistently posting high-quality content on social media platforms and taking ownership of content direction for success.
4 snips
Feb 8, 2024 • 19min
How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more
Eric, a guest known for generating 2.1M YT views, shares strategies like content quality, effective hooks, and consistency. Neil discusses his content creation framework and repurposing popular content. They also discuss podcast research and AI's potential in marketing tasks.
Feb 7, 2024 • 17min
Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more
Eightify.app, an AI-driven content success story, discusses how they achieved 70M users in one year. The podcast covers the efficacy of AI content strategies, recent events at LA Times and Sports Illustrated, the impact of Google Web Stories on web traffic, and the strategic potential of mergers and acquisitions in the current economic climate.
Feb 6, 2024 • 16min
Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more
The podcast discusses the future of salespeople in the face of emerging AI technology, including tools such as Air AI and Bland AI. They also explore rankings on Chat GPT and the evolving landscape of AI-powered tools. The podcast shares insights from an experiment on selling on Amazon versus one's own website.
Feb 5, 2024 • 18min
Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth
The podcast discusses the ineffective deplatforming of Donald Trump and the stability of opinions on him. It also touches on crypto safety, investing like Warren Buffett, and the breakdown of wealth based on net worth. Examples of wealth composition and real-life investments are shared.
71 snips
Feb 3, 2024 • 29min
Making A Million Dollar Business in a Weekend | Noah Kagan
Noah Kagan, founder of AppSumo, discusses the importance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. He shares practical strategies for achieving business success, emphasizing focus, goal setting, and overcoming challenges.
4 snips
Feb 2, 2024 • 20min
More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
The podcast discusses the controversial practice of buying followers on social media and the negative impact it has on engagement rates. They also explore the relevance of video editing in achieving social media views. The implications of third-party cookie deprecation on digital advertising and the potential impact on agencies are discussed. The hosts emphasize the importance of content quality over video quality and share findings from analyzing over 100,000 Instagram reels. They also touch on the future of paid ads and devices listening to serve better ads.
7 snips
Feb 1, 2024 • 16min
Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
The podcast covers the emerging trend of pay-per-task models in the software industry, including Intercom and Zapier's shift to this pricing structure. They also discuss the potential impact of AI on the future of work and the economy. Additionally, they share a nifty SEO trick to increase website traffic for free and reflect on the shift in B2B SEO strategies for 2023.
Jan 31, 2024 • 20min
What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
The podcast discusses the benefits of speaking at conferences, including personal branding, business opportunities, and press coverage. The importance of ranking on Google for brand building and lead generation is also highlighted. Maximizing events through podcasts, hosting dinners, and curating the audience can lead to valuable connections and deals. The episode also explores the benefits of using Quora for brand building and shares success stories.
13 snips
Jan 30, 2024 • 17min
The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year
The podcast discusses the decline of the newspaper industry, the rise of digital content, and the challenges faced by influencers. They highlight the success of New York Times and Washington Post, and the trend of short-form content on social media. The conversation also covers the future of podcasting on YouTube and strategies for increasing podcast listens.
