Marketing School - Digital Marketing and Online Marketing Tips

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding and has over 2.6 million daily active users.  [02:03] How Axie Infinity is currently valued. [03:41] Jeff's upbringing and how he became interested in gaming and Web3. [04:18] An explanation of Axie Infinity’s game mechanics and design.  [05:01] The various outcomes that players can choose to focus on when they play Axie. [06:05] Some of the future game modes they are currently working on. [07:17] Hear about Jeff’s audacious goal of reaching 4 billion users. [08:06] The concept of play-to-earn (P2E) and how that relates to Axie Infinity.  [10:33] How Jeff approaches his role as Growth Lead at Sky Mavis and how his team is structured. [11:40] Why community has played an integral role in the success of Axie Infinity. [13:59] The role that good content marketing has played in Axie Infinity’s growth. [17:31] Jeff gives a breakdown of their marketing team and what each role entails.  [19:14] Some of the ways they are incentivizing users to be active members of the community. [20:32] How Jeff keeps up with the rapidly changing Web 3 space. [21:54] Jeff shares what he is currently most excited about. [23:51] Hear about Jeff’s book recommendation and what he learned from it.  [26:43] Jeff explains why Discord is his favorite business tool. [28:03] How Jeff grew his Twitter audience to over 400, 000 followers. [29:48] That’s it for today! [29:52] To learn more go to https://marketingschool.io/live!   Links Mentioned in Today’s Episode:   Must-read book: The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War Discord: https://discord.com/ Jeff Zirlin on Twitter: https://twitter.com/Jihoz_Axie Axie Infinity: https://axieinfinity.com/ Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the one game-changing strategy to skyrocket your YouTube subscribers to 100,000. Learn the magic of consistently creating daily videos to better understand what resonates with your audience. Get insights into the importance of aligning content with viewer preferences while navigating YouTube's unique algorithm. Uncover effective tips for balancing quantity and quality in your uploads, and see how experimenting with your content can boost engagement like never before!

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting. [00:35] The story of how we started this podcast. [01:00] Why podcasting won’t derive as much revenue as you expect. [01:20] How using an omnichannel method and effective branding helps your podcast. [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host. [02:13] Podcasting’s ability to help you access an entirely new audience. [02:50] Why podcasting is still a blue ocean, but it’s also challenging. [03:38] How offline events can energize your audience and community.  [04:10] Use a tool like Chartable to track your demographics. [05:16] The importance of building an audience through social media when you first launch your podcast.  [05:38] How repurposing and native repurposing have helped us grow our podcast. [06:40] That’s it for today! Please tag us in your post celebrating our 200th episode! [06:58] Don’t forget to rate, review, and subscribe! [07:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Chartable Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build An Indestructible SEO Strategy. [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb. [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best. [01:08] How to build excellent brand recognition. [02:55] How acquisitions can help you build your brand more quickly. [04:05] That’s it for today! [04:07] Don’t forget to rate, review, and subscribe! [04:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     $100M Offers: How To Make Offers So Good People Feel Stupid Saying No   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1998, Neil and Eric talk about how to develop a community-based marketing strategy. There are plenty of strategies to marketing, like paid advertising or optimizing your SEO, but a community-based marketing strategy offers you the extra reward of building a supportive community. Tune in to find out about some of the ways we’ve built community and why adding value is essential! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Develop a Community Based Marketing Strategy. [00:25] The definition of a community-based marketing strategy. [01:01] Why building community doesn’t work unless you add value. [02:06] Examples of what we’ve done from a community-building standpoint. [04:18] That’s it for today! [04:20] Don’t forget to check out our Leveling Up NFT on Twitter at https://twitter.com/levelingupNFT. [03:24] Go to https://marketingschool.io/live to learn more and check out our Growth Accelerator!   Links Mentioned in Today’s Episode:   Check out the Leveling Up NFT on Twitter: https://twitter.com/levelingupNFT Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1997, Neil and Eric talk about how marketing is getting harder, and what to do about it. With paid ads becoming increasingly expensive and the saturation of the digital marketplace, it’s become more difficult than ever to stand out amongst the noise. Tune in to learn about the steps you can take to succeed in a crowded market! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Is Getting Harder. Here's What to Do About It. [00:27] Some of the ways that marketing is becoming more difficult. [01:10] Why you need to be willing to experiment. [02:16] How experimenting led to success for the venture capital firm Andreessen Horowitz. [02:42] How HubSpot acquired The Hustle, a media startup, and leveraged it as part of their marketing strategy. [03:42] Why we look for acquisitions that can solve particular problems and benefit us in the long run. [05:18] That’s it for today! [03:24] Go to https://marketingschool.io/live to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1996, Neil and Eric talk about how Web3 will affect the future of marketing. In previous iterations of the internet, we saw different companies prosper and grow. We are currently still in the early days of Web3, and already we’re seeing changes that will have an impact on the future of marketing. To learn more about Web3 and the future of marketing, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Web3 Will Affect The Future of Marketing. [00:30] A quick recap of Web One, Web 2.0, and Web3. [01:15] Permissionless databases, decentralization, and how this will affect the future of marketing. [01:46] Some of the ways that marketing has become more challenging. [02:35] How community builds retention. [02:50] The data protection that comes with Web3 and how this will affect marketing. [04:13] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. [04:25] That’s it for today! [04:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, we are going to talk about the reasons why Kevin Rose's NFT price is skyrocketing! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this episode, Eric will talk about how he built FOMO for his NFT Project and share how you can join! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1993, Neil and Eric talk about how to run a company where people don't want to work elsewhere. One of the side effects of the COVID 19 pandemic has been an unexpected great resignation. Tuning in you’ll hear us talk about the value of employee retention in your marketing team, what we’ve learned from our exit interviews, and why caring about your employees is crucial. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Run a Company Where People Don't Want to Work Elsewhere. [00:30] The great resignation and how it’s been affecting companies. [01:25] How retention affects your marketing team. [01:43] What we’ve learned from our exit interviews. [03:03] Why you should be helping your employees achieve their personal goals outside of work. [05:00] Why caring about your employees is crucial. [05:20] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [05:30]Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.