Marketing School - Digital Marketing and Online Marketing Tips

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022. [01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon. [01:53] The contests and free giveaways we’d like to start running. [02:50] Our potential plans to advertise and be guests on other podcasts. [04:03] How we can use our blog posts to link to our podcast. [04:41] How we’re planning to update our content into longer, more substantive formats. [05:00] Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast. [05:18] That’s it for today! [05:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Go to https://www.marketingschool.io/improve to share your feedback and recommendations for the podcast! Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover innovative strategies to generate leads without relying solely on paid ads or SEO. Learn the power of joint partnerships and how to identify win-win opportunities with non-competitive businesses. The discussion emphasizes the significance of doing initial non-scalable work to build relationships. Delve into conversion rate optimization (CRO) techniques that can enhance results for businesses already receiving traffic. Tune in for actionable tips that won't break the bank!

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Markets Are Crashing. What To Do About It. [01:22] The value of thinking long-term in a crashing market. [02:08] Being greedy while others are fearful. [03:37] Perceiving the current environment as a sale. [03:50] That’s it for today, be sure to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plenty of podcasting and marketing advice, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, Angel Investing with Sam Parr. [00:20] Introducing today’s guest Sam Parr, Founder of The Hustle.  [01:20] Sam shares his outlook on his personal finances. [04:09] What Sam is best known for and what he’s working on right now. [05:31] Why Sam is choosing to focus on his podcast and some of the things he’s done to grow it. [09:03] The most effective strategies for increasing your monthly downloads.  [10:14] Why you need to allow room for spontaneity in your podcasts. [10:36] The term Billy of the Week and its surprising popularity on Sam’s podcast. [11:37] The Agora newsletter and why it’s such a fascinating topic. [16:14] Sam’s thoughts on Grammarly and the exceptional founder of Toucan.  [17:47] The concept of the commander’s intent and how it shapes the way Sam prepares for podcast episodes. [19:46] How the output of their podcast has shifted. [22:23] How Sam was able to sell The Hustle to HubSpot. [24:55] Sam’s advice on how to work on your podcasting as a craft.  [25:58] What chargeable analytics can teach you about your retention. [29:28] The benefit of being part of HubSpot and how it allows Sam to focus purely on the content. [29:55] Some of the swaps they’ve done with other shows and their positive outcomes. [31:35] The one hack that has had the biggest impact on their downloads.  [33:31] How Sam grew his following on Twitter and why he stopped. [35:08] Why Sam has loved working with HubSpot. [40:46] Sam’s work as an angel investor and what he’s currently interested in. [44:10] Sam’s interest in real estate and how he is investing in it.  [49:22] Sam’s book recommendation: Mastery by Robert Greene. [50:47] Why investing in a high-quality podcasting setup has been so beneficial. [52:44] Why Sam never takes his phone into his bedroom. [53:50] That’s it for today! [53:53] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Hustle: https://thehustle.co/ My First Million Podcast: https://www.mfmpod.com/ How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets: https://www.amazon.com/How-Get-Rich-Greatest-Entrepreneurs-ebook/dp/B0017SUYY6 HubSpot: https://www.hubspot.com/ DreamHost: https://www.dreamhost.com/ The Agora: https://theagora.com/ Entrepreneurs on Fire: https://www.eofire.com/ Must read book: Mastery Sam Parr on Twitter: https://twitter.com/theSamParr Sam Parr on Instagram: https://www.instagram.com/thesamparr/   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 3 SEO Regrets We Have. [00:25] How not building a brand negatively impacted our SEO. [00:55] Why we regret not doing enough content upgrades. [01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.  [01:47] That’s it for today, be sure to rate, review, and subscribe! [01:55] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Not Doing This Will Slow Your SEO. [00:25] How not building a brand slows down your SEO. [01:17] The rule of seven and how it applies to brand recognition. [01:47] How incentives inform outcomes when it comes to building a reputable brand. [02:51] That’s it for today, be sure to rate, review, and subscribe! [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Semrush Buying Backlinko. [00:28] Who Semrush is and why Backlinko appeals to them. [00:55] Why build it yourself when you can buy it?  [01:37] Examples of companies that kept growing after being acquired. [03:26] Why these acquisitions are more like partnerships. [04:14] That’s it for today! [04:21] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Semrush Backlinko Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Twitter NFT Verification. [00:36] How Twitter has enabled NFT verification. [00:54] Neil’s feelings about the authenticity aspect of this development. [01:30] What the other social media platforms intended to use NFTs for. [02:28] Searching for legitimate people you want to work with. [03:11] Why the endorsement from the big players mean Web3 is here to stay. [03:48] That’s it for today! [03:49] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made. [01:14] Why you shouldn’t create short videos. [01:32] Avoiding topic jumping and posting infrequently. [02:33] Making sure not to discourage comments. [02:48] Remembering to add your offers as icons and pinned comments. [03:24] Organic strategies work better than running ads. [03:56] Testing different approaches by changing titles and thumbnails. [04:49] The value of explicitly telling people to subscribe. [05:09] That’s it for today! [05:10] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Podcast Growth Secrets for 2022. [01:08] How the My First Million Podcast grew to two million downloads per month. [01:42] The TikTok-based competition My First Million did and how successful it was. [02:17] What we do to grow the Marketing School Podcast. [02:35] Finding the most popular titles and making more content like that. [03:12] How the My First Million hosts use a Google document to riff off. [04:16] Running ads on different podcasts. [04:59] Appearing on other podcasts. [05:12] Asking guests to promote an episode in exchange for an interview. [06:05] That’s it for today! [06:06] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   My First Million Podcast Ali Abdaal Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.