Marketing School - Digital Marketing and Online Marketing Tips

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages. [00:35] A breakdown of the Yellow Pages and how it relates to Facebook. [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement. [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers. [03:21] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Yellow Pages Facebook Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs. [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid. [00:55] The role that status plays in these NFT purchases. [01:21] How celebrities can monetize their NFTs. [01:51] What endorsements from celebrities tell you about an NFT product. [02:36] That’s it for today!  [02:38] Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Bored Ape Yacht Club Origin Protocol Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think. [00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers. [01:13] Neil’s predictions for the type of messaging advertisers will be pushing. [01:55] The role that influencers are expected to play at the Super Bowl. [03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future. [04:02] That’s it for today!  [04:02] Don’t forget to rate, review and subscribe! [04:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Meta FTX Crypto.com Logan Paul Mr. Beast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year. [00:30] The great resignation and how it’s been informed by the pandemic. [00:51] How the great resignation has affected our turnover rates and regrettable loss. [01:23] The current response rate and the immense amount of talent Eric has seen this year. [01:46] The struggle Neil has had recruiting people quickly enough. [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent. [04:55] That’s it for today! Don’t forget to rate, review, and subscribe! [05:03] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase. [00:32] How Neil would approach the spike in labor costs in certain sectors. [00:58] Some of the implications of overpaying for talent and what to do instead. [02:41] How to institute a signing bonus to compensate for a salary bump. [03:31] Why you should be patient and detach yourself from what other companies are doing. [04:09] That’s it for today! [04:14] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/classes/chris-voss-teaches-the-art-of-negotiation Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Navigating a down market can be daunting, but calm leadership is essential. The discussion highlights how downturns can make certain opportunities more affordable. Warren Buffet’s strategy of being greedy when others are fearful is a key takeaway. Historical examples reinforce the value of sustained marketing and a long-term investment mindset. The speakers encourage resilience, reminding listeners to focus on future recoveries rather than succumbing to panic.

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media). [01:02] Get to know today’s guest, Alex Lieberman, and how he created Morning Brew.  [02:32] Some of the reasons why Morning Brew grew as quickly as it did. [03:36] The role of paid acquisitions, growth marketing, and good relationships. [04:13] How one of their most successful ads led them to transition from Facebook to using influencers for platforms like TikTok and YouTube. [06:09] How Alex determined his role at Morning Brew and what he is working on right now.  [10:46] Alex’s thoughts on the next phase of his career and founding new companies. [13:53] The story of how Alex started The Founder’s Journal Podcast. [16:22] The challenge Alex faced when he was selling Morning Brew while also doing his podcast. [18:28] How often Alex records his podcasts and the topics that resonate most with his audience.  [22:07] Future media trends that Alex is excited about. [23:13] The creator economy and how Morning Brew supports creators who don’t necessarily want to be entrepreneurs. [26:09] How the scope of Morning Brew as a media empire has increased. [28:16] Alex shares his profound book recommendation. [29:17] Why the screen time app on Alex’s phone is currently his favorite business tool.  [30:29] Some of the ways that Alex takes care of his mental health. [31:15] Alex’s upcoming podcast, Imposters, and how it explores the biggest personal challenges that his guests have had to overcome. [32:10] That’s it for today! [32:10] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode: Morning Brew: https://www.morningbrew.com/daily   Business Insider: https://www.businessinsider.com The Founder’s Journal Podcast: https://podcasts.apple.com/us/podcast/founders-journal/id1509276485 KickOff Labs: https://kickofflabs.com/company/ Upwork: https://www.upwork.com/ Atomic: https://atomic.vc/ Robinhood: https://robinhood.com/us/en/   Must read book: When Breath Becomes Air Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover innovative marketing tools designed to elevate your strategies. Learn how Mutiny can automate website personalization, while Jarvis generates quality content effortlessly. Tweet Hunter enhances your social media presence, and Full Story provides insights into user experiences. Dive into LinkedIn Analytics with the Shield App, improve your user flow with Flow, and explore how Metadata transforms lead generation for B2B businesses. These tools are must-haves for any modern marketer!

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Thought Leadership Content. [00:27] Neil’s definition of Thought Leadership Content. [00:47] The most common ways that people use content to become thought leaders. [01:18] How to use stats and data to elevate your content. [01:42] How to reach out to people with more followers than you to collaborate. [03:25] The importance of patience and consistency in becoming a thought leader. [04:48] How you can zig when other people are zagging in a new industry. [05:24] That’s it for today! Don’t forget to rate, review and subscribe! [03:44] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?. [00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok. [00:47] A breakdown of how our competition will work. [01:26] Why Neil is so excited about this experiment. [01:38] The importance of experimenting in order to do well in marketing. [02:13] Why this competition is a great opportunity for exposure for participants who do well. [03:16] That’s it for today! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Marketing School Clips on Youtube   My First Million Podcast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.