Marketing School - Digital Marketing and Online Marketing Tips

Discover how SEO is evolving beyond traditional search engines like Google and infiltrating platforms like Amazon and Airbnb. The discussion highlights the significance of brand recognition and user trust in this new landscape. Insights about Web3 and privacy in search strategies reveal how marketers must adapt. The future of SEO now involves optimizing for diverse shopping experiences across various platforms.

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing. [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands. [01:10] How brands help you become less reliant on platforms. [02:27] How to build a good brand. [02:54] Why, if you don’t build a brand, you won’t win. [03:25] The four forms of leverage: code, capital, labor, and media. [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing. [05:04] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Zero to One: Notes on Startups, or How to Build the Future   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 5 Quick CRO Wins. [00:30] Why you need to add PayPal as a checkout option. [00:43] Other payment methods and landing page tools to increase CRO. [01:20] How to use a two-step checkout. [01:36] Why exit and entrance pop-ups are beneficial for CRO. [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO. [02:34] That’s it for today! Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build an Amazing Marketing Team. [00:35] Neil’s strategy for how to find and hire exceptional marketing talent. [02:00] Some of the practical questions you can pose to your network. [01:58] The kind of skills you should look for in potential marketing managers. [02:44] Why you should hire someone who is a skilled recruiter. [03:56] That’s it for today! Don’t forget to rate, review and subscribe! [04:11] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Drastically Improve Customer Retention. [00:30] A summary of our definition for customer retention. [01:11] The recommended metrics for customer retention in B2B and SaaS businesses. [01:36] Seven Powers, the concept of switching costs, and how they help retention. [02:27] How communicating with customers and finding out about their needs can improve retention. [03:02] How to use LinkedIn to improve customer retention through your hires. [03:20] Why you need to do continual customer development to ensure retention. [04:18] Why product customer fit and positioning are essential for retention. [06:16] That’s it for today! Don’t forget to rate, review and subscribe! [06:26] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   7 Powers: The Foundations of Business Strategy Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees. [00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers. [01:19] The role that recruiters play in job acquisition and retention. [02:01] How Neil’s company has been affected by the tougher talent market. [02:40] Why the current salaries that employees are being offered are not sustainable. [02:51] How to improve your chances of a successful hire by having a leader join a call with a prospective employee. [04:16] How to use an interview to find out what motivates a prospective employee. [04:29] Asking prospective employees what they’d object to if they received a counter offer. [05:03] What Neil does to get the best talent. [06:32] The concept of boomerang employees and why they are surprisingly common. [07:00] How to help employees achieve their goals outside of work. [07:46] Eric and Neil’s differing opinions on the extent to which a company can be democratic. [11:34] Tweet at us whether you think companies are democracies or benevolent dictatorships! [11:40] That’s it for today! Don’t forget to rate, review and subscribe! [11:43] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Who: The A Method for Hiring The Dream Manager: Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirs   Neil Patel on Twitter Eric Siu on Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Listen in as the hosts unveil an exciting TikTok growth experiment, offering a chance to win $10,000 for the best video! Discover what inspired this unique contest and how you can enter to showcase your creativity. They share insights on leveraging TikTok for marketing success and the potential for exposure. Don't miss the chance to learn more about their high engagement numbers on the platform and get inspired to join the fun!

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?. [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another. [01:18] Neil’s perspective on strategies and tactics and why both are important. [02:17] A framework for how to incorporate tactics and strategies into your career timeline. [03:20] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this conversation with Dr. Ali Abdaal, a former doctor turned YouTuber and productivity guru, he shares his remarkable journey of leaving medicine to pursue content creation. Ali discusses how he amassed 2.6 million subscribers and transformed his side hustle into a $4 million business. He reflects on the influence of 'The 4-Hour Workweek,' the importance of teaching, and his aversion to conventional goal-setting. Ali also hints at his upcoming book on intrinsic motivation, promising insights to help others excel in their personal and professional lives.

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages. [00:35] A breakdown of the Yellow Pages and how it relates to Facebook. [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement. [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers. [03:21] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Yellow Pages Facebook Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.