Marketing School - Digital Marketing and Online Marketing Tips

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI. [00:27] How to use AI tools to speed up your content creation. [01:05] Why AI is unlikely to replace human creativity. [01:26] Find ways to remain inspired and feed your creativity. [02:21] Focus on the visual aspects of your marketing. [02:55] How to embrace AI tools and augment yourself. [03:35] Focus on other aspects of the process rather than just creating content. [04:15] That’s it for today! Don’t forget to rate, review and subscribe! [04:21] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways Digital Marketers Must Change. [00:30] Why digital marketers need to adapt and learn how to use AI. [01:04] The importance of mastering the art of delegation and recruiting. [01:59] How to experiment as a marketer and why it’s important. [03:10] The concept of omnichannel and how to hit the best channels. [03:55] Why you need to be discerning about the marketing information and advice that is currently out there. [04:51] The importance of doing your own research. [05:18] The blue ocean strategy and why it’s about thinking long term.  [06:20] That’s it for today! Don’t forget to rate, review and subscribe! [06:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Jasper AI Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover why video content is triumphing over text, despite Google's preference for written material. Uncover how Google is now indexing videos and podcasts effectively. Engage audiences on a deeper emotional level with video, leading to higher interaction rates. Explore the changing consumption habits influenced by major names in the industry. This discussion dives into the evolving landscape of media and how it impacts your marketing strategy.

In this discussion, the hosts delve into why certain aspects of SEO will remain unchanged. They emphasize the lasting value of compelling headlines and fresh content. The importance of keywords is reiterated as a constant in SEO strategy. Engagement metrics are highlighted as vital indicators of content quality. User experience continues to shape how SEO is approached, with Google focusing on user metrics to enhance site performance. Tune in for insights on adapting while sticking to core principles!

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:11] Why Justin predicts that gaming NFTs will be even bigger than streaming gaming. [05:01] An overview of Fractal and how it works. [05:53] Justin’s thoughts on the Web3 revolution and why crypto is the most interesting place to be building. [08:25] How Justin built and launched the Fractal brand. [09:19] Why Justin continues to build start-ups: it’s creative and fun.  [09:58] The long hours that a lot of employees in the crypto space are working and why it’s unsustainable. [11:43] Justin’s dedication to living holistically and consciously and how that informs his decision-making. [13:32] Some of the executive coaches that Justin has worked with over the years. [15:41] Insights into Justin’s experiences at an Ayahuasca retreat and how it changed his life.  [19:29] How to take action and break the everyday patterns of your life. [20:23] The concept of Imposter Syndrome and Justin’s experiences with it for much of his life. [21:56] The trappings of the hedonic treadmill and focusing on external goals. [23:03] The level of internal work and dedication that has helped Justin achieve calm in his life.  [24:19] Justin’s current goals behind his content output. [27:12] How Justin is keeping track of the Web3 space and what he’s most interested in. [28:03] The games that Justin is most excited about. [29:19] The potential use cases for land in the metaverse.  [30:32] Justin’s investments in NFTs and why it’s centered on learning rather than financial gain. [32:58] Justin’s angel investing and what he’s interested in right now. [34:22] An overview of Justin’s current investments in crypto and why he does it through investment funds. [36:29] Some of the daily practices that help Justin get a good start to the day. [37:40] Hear about Justin’s favorite current business tool. [38:31] That’s it for today! Don’t forget to rate, review and subscribe! [38:31] Go to https://marketingschool.io/live to learn more!  Links Mentioned in Today’s Episode:  Justin Kan Justin Kan on Twitter Fractal on Twitter Twitch Fractal Fractal Radio Solana The Sandbox NFT Worlds Decentraland Notion Justin Kan’s Notion Video on YouTube: My Secret Productivity Hacks ft My Real Notion Setup Signal Shogun by James Clavell Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next. [00:26] Why platforms and creators need each other.  [01:00] The model Facebook uses to take most of the ad revenue. [01:10] How Snap is starting to share revenue with content creators. [02:18] Transitioning to a decentralized and democratic Web3 model. [04:29] That’s it for today. [04:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Snapchat Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the rising trend of using influencers in advertising. Learn how filming video ads with these key figures can significantly boost conversions. Explore creative collaboration techniques and find out which influencers have successfully driven sales. This engaging discussion reveals effective strategies for maximizing impact through influencer partnerships.

Boosting your website traffic can be simpler than you think! Discover the power of push notifications to keep your audience engaged. Consistency is key, even when your audience is small. Collaborate with others to refine your style and expand your reach. Plus, building a social media ring can create a supportive network for sharing content. Implement these strategies daily to see compounding results over time!

Dive into the world of GIFs as the next big thing for product screenshots. Discover why they outperform traditional videos with their quicker delivery and enhanced user experience. Learn what A/B testing reveals about GIFs in e-commerce. There's also an intriguing revelation about what truly drives conversions that might surprise you! Plus, get tips on how to create your own GIFs and elevate your marketing game.

Discover how to successfully redesign your website while keeping your traffic intact. Learn essential strategies like adjusting your site's structure and optimizing loading speed. The importance of preserving SEO keywords is highlighted, along with common mistakes to avoid during the transition. Gain insights from real client experiences to ensure a smooth redesign process.