Marketing School - Digital Marketing and Online Marketing Tips

Joining the conversation is Matt Colon, Global President of Music at YMU, with a rich background in the music industry and a strong connection to Steve Aoki. He shares insights on creating Aoki’s Netflix documentary and the innovative A0k1verse NFTs. Matt discusses how NFTs are revolutionizing artist-fan relationships, the complexities of digital ownership, and the importance of storytelling in marketing. He envisions a future where musicians build deeper connections with audiences through digital communities, highlighting the transformative potential of Web3.

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We're Excited About for YouTube for 2022. [00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce. [00:48] Some of the ways that YouTube is continuing to innovate its online offerings. [01:24] Why YouTube is becoming the main hub for any type of video content. [03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future. [03:57] That’s it for today! Don’t forget to rate, review and subscribe! [04:05] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   A Look at 2022: Community, Collaboration, and Commerce Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison? TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is Google Search Dying? [00:33] Why Google search is not dying. [00:57] Some of the statistics around Google and its competitors. [02:21] Why SEO is not dying, it’s just becoming a bit more difficult. [02:36] That’s it for today! Don’t forget to rate, review and subscribe! [02:43] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. [00:45] Why you should maximize on what’s working before chasing new trends. [01:10] Some of the more modern channels that are opening up like TikTok and the metaverse. [02:10] Remember to leverage tried and trusted strategies before trying out new trends. [02:38] That’s it for today! Don’t forget to rate, review and subscribe! [02:45] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to connect with world-class individuals through effective networking strategies! Discover the power of hosting dinners as a way to foster connections. Gain insights into building relationships online by addressing people’s needs. Find out how thoughtful tweets can capture the attention of high-profile figures. Plus, uncover the potential of DMs on various platforms. Interviews can expand your network, and using a CRM tool can help you stay connected. Perfect for introverts and extroverts alike!

Neil shares his insights after responding to over 75,000 comments. He emphasizes how this engagement deepens relationships with his audience. Listeners learn practical tips for prioritizing responses and leveraging comments to generate content ideas. Anecdotes reveal the effort behind meaningful interactions and the sense of community built through thoughtful engagement. Tune in to understand the power of connection in digital marketing!

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers. [00:30] Some of the personality tests that are out there and which ones we use. [01:32] Why personality tests are great for team cohesion. [01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer. [04:44] That’s it for today! Don’t forget to rate, review and subscribe! [04:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   PrincipleYou PrincipleUs Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He also talks about the siloed nature of the Web3 space, why he believes in Web2.5, and the importance of adjusting your perspective and staying in touch with the needs and wants of the mainstream. Be sure to tune in to this fascinating conversation on the possibilities of Web3, the music industry, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling An NFT for $11.7M, Raising $71M from a16z for his Music NFT Startup, Royal, with Justin 3lau. [00:20] Introducing today’s guest: CEO and Co-Founder of Royal, and well-known DJ, and electronic dance music (EDM) producer, Justin Blau, also known as 3lau. [01:04] How Justin co-founded Royal and how it allows fans to invest in musicians they love. [01:41] Justin’s unique journey from studying finance and being a DJ to co-founding Royal. [03:53] How the music industry makes money, the disproportionately small amount that currently goes to artists, and how Royal disrupts that model. [04:51] An overview of Justin’s past and upcoming NFT projects. [06:21] Some of the biggest challenges that Royal will be facing as they grow. [06:35] Why Justin refers to Royal as a Web2.5 platform.  [07:46] How Justin balances being a musician and a startup co-founder. [08:57] Justin’s insights into Web3 and how the insularity of the industry sometimes results in people losing perspective of what the mainstream world wants. [10:31] How Justin put together an exceptional team for his startup. [11:22] An overview of how Justin went about selling his NFT for 11.7 million dollars. [13:01] How Royal is currently being marketed and why most of its growth has been organic. [14:14] Resources to better understand Web3 and NFTs, and why Justin refers to them as limited digital assets. [15:12] The time it took Justin to grow his reach at the start of his music career.  [17:08] Justin answers our rapid-fire questions! Learn about his favorite business book, favorite business tool, and more. [18:03] That’s it for today; Don’t forget to rate, review and subscribe! [18:03] Go to https://marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Justin Blau on LinkedIn 3lau on Twitter 3lau on Instagram 3lau on Facebook 3lau Royal Oura Ring Oculus The Intelligent Investor Rev Ed.: The Definitive Book on Value Investing Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube. [01:15] Hear about the top three adverts that received the most views. [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing. [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing. [03:45] Why creativity is the X factor for successful adverts. [04:08] That’s it for today! Don’t forget to rate, review and subscribe! [04:13 ] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover how TikTok is revolutionizing shopping habits with its engaging short videos. The hosts share personal anecdotes of purchases driven by the app's unique storytelling. With impressive statistics in hand, they discuss how influencer marketing and direct shopping links create a new consumer experience. Get ready to rethink how you buy online!