Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
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Apr 10, 2022 • 7min

A Simple Way to Go Viral on Twitter #2061

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: A Simple Way to Go Viral on Twitter. [00:27] Creating Twitter threads that are like blog posts. [01:38] Using the content expansion technique to create Twitter threads. [02:38] A helpful framework for creating effective Twitter threads. [04:05] An opportunity to write Twitter threads for Eric. [04:34] That’s it for today. [04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Apr 9, 2022 • 6min

How Digital Marketers Are Adapting to Privacy Changes #2060

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes. [00:50] Why you shouldn’t worry about adapting to privacy changes. [01:40] Worry rather how you can become more creative as a marketer. [03:23] That’s it for today. [03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Apr 8, 2022 • 8min

What Neil & Eric Are Investing In (How To Think About It) #2059

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It) [00:41] Why you should invest in what you know the best. [01:45] The best investment you can make is in yourself. [02:37] Delay profits for the long-term. [03:41] Famous quotes and concepts to help with investing. [05:08] That’s it for today. [05:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Apr 7, 2022 • 42min

Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth #2058

In this conversation, Romeen Sheth, President of Metasys Technologies and host of the Square One podcast, shares insights from his entrepreneurial journey. He discusses how he recognized the need for his firm in the growing gig economy and how Twitter has transformed him into a clearer thinker, boasting over 120K followers. Sheth emphasizes the importance of genuine connections and thoughtful content in navigating business strategies, highlighting the potential for innovation in the next decade.
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Apr 6, 2022 • 11min

What Eric Learned From Launching an NFT #2057

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Eric Learned From Launching an NFT. [00:35] The story of Eric's NFT: its name and elements. [00:59] Unpacking the process of releasing an NFT and the importance of collaboration. [01:46] Why Twitter and Discord are essential to the success of an NFT. [02:23] Eric shares the revenue numbers associated with the project. [03:35] Defining the mission for the artist you are working with. [04:35] Promotion and collaboration; pushing hard enough early on. [06:00] Consistent management, meetings, and solving issues.  [06:34] Clear messaging from the get-go; why this pays dividends later on. [07:04] Creating a no-brainer offer through your NFT project. [07:24] Go to levelingup.com/epic to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Heroes Dribbble Behance Porter Robinson  $100M Offers  Alex Hormozi    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Apr 5, 2022 • 6min

Is Facebook Undervalued? #2056

Dive into the intriguing discussion about Facebook's stock performance and whether it's truly undervalued. The hosts analyze the company's significant holdings and enduring popularity across platforms like Instagram and WhatsApp. They challenge the narrative of instability surrounding Facebook, highlighting Mark Zuckerberg's proven track record. With insights on the talent within the company, the conversation argues that Facebook's long-term potential makes it a worthy investment choice.
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Apr 4, 2022 • 7min

How Marketing Is Shifting in 2022 #2055

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Is Shifting in 2022. [00:39] Brands are more powerful than ever.  [01:12] Not so many new businesses are focusing on branding. [01:30] The rise of media, and why big companies are investing in the sector. [02:27] Why PR influencers are becoming more and more dominant. [02:50] The herd mentality that governs any big trend. [03:21] NFTs and the fear of missing out; what is driving this push the most? [03:55] A few predictions about Apple and the world of texting in 2022.  [04:19] That’s it! [04:30] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Bill Gates Andreessen Horowitz HubSpot The Hustle  Business Insider Morning Brew WeWork Antonio Brown Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Apr 3, 2022 • 7min

Why We Are Big On Saying 'No' These Days #2054

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why We Are Big On Saying 'No' These Days. [00:26] You only have so much time every day, focus on what is important! [00:45] The common denominator of focus as the mechanism for success. [01:30] Playing and winning at the resource allocation game of business. [02:19] The best ways to let people down easy when you say no. [02:50] How some of the biggest names communicate a 'no'. [03:40] Maintaining focus in the early days of a business is vital! [04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.  [04:30] That’s it for today! [04:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Bill Gates Warren Buffett Steve Jobs MP Digital Mark Cuban  Seth Godin Gary V    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.
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Apr 2, 2022 • 7min

The Algorithm-Driven Future Of Digital Marketing Is Coming Fast #2053

The future of digital marketing is driven by algorithms! Many marketers focus on engaging content but overlook the importance of staying updated with platform-specific algorithms. Learn how to optimize your content for YouTube and track algorithm trends. Discover why there’s no one-size-fits-all approach to successful content. Plus, find out how to leverage YouTube's 24-hour performance window for better results. It's time to adapt and thrive in this algorithmic landscape!
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Apr 1, 2022 • 6min

5 SEO Tips You Should Start Following Today #2052

Discover five essential SEO tips to elevate your online presence! Building your brand can significantly enhance your SEO efforts. Learn to leverage Google’s tools, including YouTube, for better visibility. Explore free strategies to generate backlinks and optimize user experience. No matter the content type, integrating SEO is crucial for success. Tune in to transform your digital marketing approach!

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