

Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books

Jan 31, 2022 • 6min
How Big Brands Are Using NFTs For Marketing #1992
In episode #1992, Neil and Eric discuss how big brands are using NFTs for marketing. At the start of 2022, it is clear that NFTs are here to stay. We take a look at some of the big brands that have been doing partnerships with NFTs, like Adidas’s collaboration with Bored Ape Yacht club, and how they’ve successfully incorporated those into their marketing and design strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Big Brands Are Using NFTs For Marketing. [00:30] Examples of some of the big brands that have been partnering with NFTs. [02:35] Why NFTs are here to stay. [02:51] Check out our upcoming NFT project on Twitter at https://twitter.com/levelingupNFT. [03:02] That’s it for today, don’t forget to rate, review and subscribe to this podcast! [03:24] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: Adidas Bored Ape Yacht Club Nike Mattel Creations VeeFriends Tokidoki Leveling Up NFT on Twitter Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com
Quick Sprout Growth Everywhere Single Grain
Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

5 snips
Jan 30, 2022 • 6min
5 Steps to Conduct a Simple Competitor Analysis #1991
Discover the five essential steps to perform a simple competitor analysis. Learn how tools like Ubersuggest and SimilarWeb can unveil your competitors' keywords and ad strategies. Uncover link opportunities using Moz and explore the technologies competitors are employing with BuiltWith. This conversation is packed with actionable tips and insights to help you sharpen your marketing edge.

Jan 29, 2022 • 6min
How to Create Irresistible Lead Magnets That Convert #1990
In episode #1990, Neil and Eric talk about how to create irresistible lead magnets that convert. Lead magnets can often seem intrusive and undesirable, but what if you offered something for free that everyone else is charging for? To learn more about what makes an irresistible lead magnet, and how to ensure they convert, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Irresistible Lead Magnets That Convert. [00:25] A breakdown of what lead magnets are. [00:57] How to offer something for free that other people normally charge for. [01:33] Why having a successful lead magnet means going to the extreme. [03:00] How to ensure that what you’re offering is relevant to the reader. [03:20] That’s it for today! [03:27] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode: $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com
Quick Sprout Growth Everywhere Single Grain
Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 28, 2022 • 8min
6 YouTube Community Building Hacks You Didn't Know About #1989
Discover six surprising hacks for building a vibrant YouTube community. Learn how to leverage YouTube Live for hosting virtual events and utilize the community tab for polls and updates. Effective engagement strategies include actively replying to comments and fostering partnerships with other creators. Don’t underestimate the power of pinned comments to spark discussions. Plus, find out how calls to action within videos can boost viewer interaction. Each tip is designed to enhance your connection with your audience!

Jan 27, 2022 • 11min
How to use NFTs as a Reward Mechanism with Lin Dai #1988
Check out this excerpt from our Growth Accelerator event in Miami and learn how to use NFTs as a reward mechanism with Lin Dai! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 26, 2022 • 6min
5 Key Questions to Ask To Improve Your Content By 10x #1987
Dive into five key questions that can dramatically elevate your content quality. Learn how surveys can provide invaluable feedback and help you understand your audience better. Discover the importance of asking for direct input and identifying competitors with excellent content. Uncover hidden flaws in your work by addressing uncomfortable truths. Plus, tips on using exit pop-up surveys to craft catchy headlines. Transform your content strategies and boost engagement!

Jan 25, 2022 • 8min
Why You Should Remove Yourself From The Business (And How) #1986
Discover why stepping back from daily operations can ignite your business growth. Explore strategic hiring tips for building a winning team and why finding the right talent is crucial. Learn to elevate your focus from the nitty-gritty to big-picture strategies. Plus, find out how investing in experienced executives can free you up for greater opportunities. This discussion is all about working smarter, not harder!

Jan 24, 2022 • 7min
Should You Focus In On Crypto Marketing for 2022? #1985
In episode #1985, Neil and Eric talk about whether you should focus in on crypto marketing in 2022. The world of Web3 is evolving every day, and now is an excellent time to start getting involved! Tune in to find out what we predict for crypto and how we expect it to influence the world of marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Focus In On Crypto Marketing for 2022? [00:31] Neil’s perspective on crypto and why should understand Web3 and crypto. [01:56] Eric’s perspective and why crypto and Web3 are the future of the internet. [03:15] Why the old ways of marketing will slowly be phased out over the next few years. [03:55] Why now is a good time to get involved in the Web3 space. [04:30] That’s it for today! [04:39] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com
Quick Sprout Growth Everywhere Single Grain
Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jan 23, 2022 • 6min
Why Organic Social May Matter More than Any of Our Services #1984
Discover why organic social media is becoming crucial for effective marketing strategies. The discussion highlights its ability to enhance communication and engagement with customers, particularly on platforms like TikTok and LinkedIn. By prioritizing organic methods over traditional paid services, brands can foster deeper connections. Tune in to learn how to adapt to this shift and improve your brand's reach and resonance.

Jan 22, 2022 • 7min
Cut These Meetings From Your Week to Focus #1983
In episode #1983, Neil and Eric talk about which meetings to cut from your week to improve your focus. We’ve all had those meetings where we don’t understand why we had to be there. Tune in to learn our tricks for trimming the fat and only attend the meetings that matter. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Cut These Meetings From Your Week to Focus. [00:30] Why you should cut any meeting where there are multiple people within your department. [01:30] How to audit your past meetings to determine which ones were useful and gave you energy. [02:28] Why it’s useful to cut out meetings that contain information and updates that could be conveyed over Slack or email. [03:22] Neil’s philosophy on doing quick calls for updates to avoid unnecessary meetings. [04:03] That’s it for today! [04:11] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode: Slack Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro
Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com
Quick Sprout Growth Everywhere Single Grain
Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.


