Marketing School - Digital Marketing and Online Marketing Tips

In episode #2240, we sit down with Alex Hormozi, co-founder of Acquisition.com to talk about the $100M Brand Building Playbook and what he has learned from building, growing, and selling multiple companies. Tune in to discover key lessons from Alex’s career, including why he believes it’s faster to buy than to build, how to scale, and the one thing you need to focus on when hiring! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The $100M Brand Building Playbook. [01:08] Learn how our guest, Alex Hormozi, first started building and selling companies. [03:55] How Alex founded Acquisition.com. [04:28] The story of how Alex obtained the domain name for Acquisition.com. [05:48] Alex’s attitude to his wardrobe and why he is a practical dresser. [07:52] Alex’s brand-building playbook and an overview of their current online reach. [08:26] Why it’s faster to buy rather than build. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Visit https://live.levelingup.com for information on our Private Founders Events! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Alex Hormozi on Linkedin Alex Hormozi on YouTube Acquisition.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2239, we talk about how event-based tokens will change marketing. If you want to get a basic understanding of what differentiates tokens from regular commerce, and how this can lead to increased investment and engagement with events and communities, you have come to the right place. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How Event-Based Tokens Will Change Marketing. [00:28] Unpacking the meaning and potential of event-based tokens. [01:30] Building a community and having fun while doing it! [01:57] The difference between tokens and charging dollars. [02:56] Examples of how we become tied to communities. [03:12] That is it for today! [03:20] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Podcast Creators of Web3 Capital Camp   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2238, we hear from YouTuber, Instagrammer, and Course Creator Vanessa Lau. In this session from the Leveling Up Founders Event in Beverly Hills, she talks about how she achieved a YouTube platform of over 600 000 subscribers. Tune in to hear all about what lessons Vanessa wishes she had learned sooner to grow her channel faster and what you should be paying attention to, doing, and aiming towards as you grow yours! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons and Strategies of Growing a 600K YouTube Channel with Vanessa Lau. [00:44] The first lesson: pay attention to what is fueling growth for other people. [01:21] Lesson two: Piggybacking on titles to get on “suggested”. [02:34] The benefits of investing in third-party platforms like TubeBuddy. [02:59] Why a higher click-through rate shouldn’t always be the goal. [03:51] The next lesson: How to read your audience retention report. [04:35] Why your intro should be 30 seconds or less. [05:16] What you want to aim for when looking at your audience retention report. [05:36] Find out more about the Leveling Up Founders Event at live.levelingup.com  [06:06] That’s it for today! Don’t forget to rate, review and subscribe! [06:13] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:   Vanessa Lau   Vanessa Lau on Instagram  Vanessa Lau on YouTube  Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  TubeBuddy   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2237, we reflect on Eric's recent Leveling Up Founders event, considering some of the high points and most enjoyable elements. If you want to hear about why these sort of events can be so impactful for attendees, and what Eric plans to do in future events of a similar nature, tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Recap of Eric's Leveling Up Founders LA Private Event. [00:42] Neil's high points of the event: meeting amazing people, new learnings, and fun! [02:00] Attracting attendees with great speakers, impressing them with the community atmosphere. [03:18] Communicating different perspectives through the presentations. [03:28] A few thoughts on future events. [04:13] That’s it for today! [04:15] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2236, we share some thoughts on whether or not you should work with SMB clients. If you are trying to decide whether SMB is a good route for you and your business, we are here to help. Tune in to hear why working with SMB clients might not be as bad an idea as some people say, and a few tips for making the most of this avenue. TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Should You Work With SMB Clients? [00:25] Typical messaging about working with SMB clients. [00:46] A few things to keep in mind about reducing churn and ensuring growth.  [02:00] The skillset associated with working with SMB clients. [02:46] That’s it for today! [03:24] Go to https://www.marketingschool.io to find more episodes. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2235, we share our framework for scheduling social content. If you want to hear all about our philosophy and tools for getting quality posts and content out on a regular basis, this is the episode for you. We discuss Sprout Social, outsourcing certain tasks, and more. TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Our Framework For Scheduling Social Content. [00:37] Neil's process for his different forms of content, and the parts he outsources.  [02:25] Eric's team's scheduling process and how Sprout Social fits into this. [03:31] Why podcasts are the easiest kind of content to schedule. [02:35] A reminder to go check out our YouTube channel! [03:50] That’s it for today! [03:53] Go to https://www.marketingschool.io/improve to help us get better. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sprout Social    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2234, we talk about how we stay focused to achieve the best marketing results. Tune in to hear about some tools, tactics, and strategies that keep us moving forward, and our businesses growing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Stay Focused To Achieve The Best Marketing Results. [00:34] Focusing on continually causing compounded growth. [01:42] Tackling one big thing every day.  [03:48] Why focus is so important and the mistakes we made early on. [04:27] That’s it for today! [04:38] Go to https://www.marketingschool.io to learn more. Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro RescueTime    The ONE Thing Rize   Joe Hruska     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2233, we talk about how generative search will change marketing forever. Advances in the machine learning and artificial intelligence fields are now truly being felt on the ground, and one of these branches is clearly in generative search. Tune in to hear some of our thoughts on these possibilities and how marketing will be affected in the near future. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Generative Search Will Change Marketing Forever. [00:28] The conversation that sparked this episode. [01:53] What will change in the realm of content creation with these advances? [02:49] Why you should start playing around with this technology now. [03:30] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Runway ML on Twitter  Descript  StableDiffusion Subreddit    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2232, Neil and Eric talk about the marketing tool they would use if they could only choose one. When it comes to identifying the most important marketing tool, there are a lot of options to pick from. Tune in to learn which tool we believe is more important than any other and what it has to offer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: If We Could Only Have One Marketing Tool - Our Choice Is. [00:32] Why AB tests are crucial to successful marketing. [01:01] Learn what Neil’s top tool choice would be. [01:07] Eric’s top tool and why he would choose it. [01:38] Why experimenting is integral to creating leverage. [02:08] Why creating a culture of experimentation is so important. [02:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:05] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   WYSIWYG Mutiny HQ Andrew Chen Andreessen Horowitz Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2231, Neil and Eric talk about what you can learn from Andrew Tate’s marketing. Andrew Tate’s views are undeniably misogynistic and harmful, but it is worth examining his social media strategy, even if he is a reprehensible figure. Tune in as we discuss how controversial content affects your online exposure, and why this isn’t always the best marketing tactic. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Can Learn From Andrew Tate's Marketing. [00:25] Disclaimer: Why we do not support Andrew Tate. [00:39] How being controversial online can cause virality. [01:24] Why being controversial generally doesn’t result in successful marketing. [02:04] How Andrew Tate’s relevance has fluctuated. [02:24] Marketing lessons anyone can learn from Andrew Tate’s social media. [02:51] Why controversial marketing is not the best way to generate long-term sustainable revenue.  [03:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.