Marketing School - Digital Marketing and Online Marketing Tips

Lessons and Strategies of Growing a 600K YouTube Channel (Vanessa Lau) #2238

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Oct 4, 2022
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INSIGHT

Find What’s Fueling Growth

  • Look for videos with more views than a creator has subscribers to find what fuels their growth.
  • Using that signal changes content planning and reveals high-leverage topics to replicate.
ADVICE

Piggyback On Proven Titles

  • Piggyback on high-performing titles by doing your own spin to increase chances of appearing in the suggested bar.
  • Optimize for suggested recommendations as well as search because suggested viewers often watch longer.
INSIGHT

Suggested Traffic Trumps Search For Watch Time

  • Search traffic gives clicks from intent-driven viewers but suggested traffic yields longer session watch time.
  • Prioritize strategies that increase watch time to improve recommendation performance.
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