Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodes
Mentioned books
26 snips
May 13, 2026 • 27min
Google Search Is Winning Again
They unpack how Stripe and Cloudflare unlocked autonomous AI commerce and what agentic spending power enables. They highlight AI-driven workflows for travel, bookkeeping, and procurement. They talk about Google’s rising search volumes with AI Mode and why that matters. They cover hiring A-players and creator-driven growth tactics for scaling marketing.
31 snips
May 12, 2026 • 21min
The AI Spending Trap
They unpack the rise of “token maxing” and why spending on AI without ROI is dangerous. They compare Anthropic, OpenAI, Google, and Microsoft in the fight for AI dominance. They explore AI-powered advertising tactics, enterprise AI services, and the marketing playbook that drove a $1.2B exit. Practical growth and distribution strategies for marketers and founders are highlighted.
50 snips
May 11, 2026 • 25min
Why AI Won't Kill Jobs
They argue the AI job-apocalypse narrative is wrong and show data on rising software engineering and product manager demand. They highlight how AI-powered workers massively boost productivity and increase workloads rather than replace teams. They discuss one-person product teams, marketing AI adoption and spend, and corporate bloat versus disciplined growth.
56 snips
May 7, 2026 • 19min
What Founders Can Learn From Students Cheating With AI
They discuss which marketing roles are most at risk from AI and why entry-level execution work is disappearing. They explain four levels of AI maturity for teams and what separates basic users from transformative ones. They cover why specialists with strong judgment will outcompete generalists and how AI is changing team structure and workflow priorities.
33 snips
May 6, 2026 • 21min
How I Cut My $7,500 Claude Cost To Almost $0
They explain how changing model hierarchy and fixing fallbacks drove a massive cut in AI token costs. They discuss rising usage-based AI pricing and how that shifts software economics. They debate which tools and file formats matter in an agent-driven world. They highlight the opportunity for agencies that make brands AI-readable.
60 snips
May 5, 2026 • 23min
6 Signs Your Agency Is About To Fire You As A Client
They explore how AI is reshaping software and why traditional interfaces may matter less. They outline signs that client-agency relationships break down, like missed deadlines, hostility, and scope creep. They discuss why ignoring data or micromanaging experts spells trouble. They also cover event strategies and how value is shifting as code and intelligence become cheaper.
59 snips
May 4, 2026 • 28min
You Won't Believe How Much Clavicular Spends On Clips Each Month
They dissect how a clipping operation scaled into unavoidable distribution and why engineered virality now looks like paid media. They reveal staggering clipping scale, costs, and monetization routes. They list ten AI marketing tools worth splurging on and explain agent-based automation, multilingual video, APIs, and personalization as core growth levers.
46 snips
Apr 30, 2026 • 23min
GitHub’s Trust Problem Just Got Worse
They unpack the fake GitHub star economy and how superficial credibility can be manufactured. They explore employee-generated content as a powerful distribution lever. They list high-leverage marketing channels to bet on today. They explain why SEO still matters even as measurement shifts toward revenue, conversions, and AI-driven visibility.
55 snips
Apr 30, 2026 • 21min
MrBeast's New Flywheel Is INSANE
They unpack a new media flywheel where clips, live streams, and community power growth. They argue big profits hide in boring, unsexy markets with huge demand. They discuss how AI multiplies top performers and reshapes hiring priorities. They cover practical hiring tests, building AI-fluent teams, and why passion still signals future overperformance.
50 snips
Apr 28, 2026 • 22min
This New Marketing Strategy Is INSANE
They argue clips are overtaking long-form content as the real media value, shifting focus to packaging, distribution, and platform-native monetization. They explain why viral views do not always pay and why targeting monetizable audiences matters more than raw reach. They show how legacy media can mine clips for attention and share AI workflows for cheaper creative production.
