Marketing School - Digital Marketing and Online Marketing Tips

In episode #2250, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience, why branding is all about impression management, and how you can elevate your personal brand through intentional work. For top tips and profound insights on how to master your branding strategy, make sure you press play now! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Leveling Up Your Personal Brand & Building Influence. [00:35] Get to know our guest, Chris Do, a loud introvert and recovering graphic designer! [00:58] Why Chris identifies as a teacher, not an influencer. [02:22] How Chris started making YouTube content and how the decision changed his career. [03:34] Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization. [05:13] Understanding what constitutes a strong brand. [07:19] Why everyone has an unintentional personal brand and how to build yours intentionally.  [09:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [09:39] Visit https://live.levelingup.com for information on our Private Founders Events! [10:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Chris Do on LinkedIn The Futur   The Brand Gap: How to Bridge the Distance Between Business Strategy and Design   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell to Paddle for about $250 million. On a monthly basis, he asks himself the question “What if a private equity firm bought us tomorrow?” Tune in to find out how looking at your business through the eyes of a private equity firm can help you in terms of pricing and retention. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Patrick Campbell on Pricing and Retention Strategies [00:45] Why you should ask yourself “What if a private equity firm bought us tomorrow?” [01:20] Why you should raise your prices if your NPS is over 20. [01:32] How to raise your prices and suggestions around messaging. [02:46] The most important point to include in your messaging.  [03:13] The importance of add-ons.  [03:48] Price localization: why you should have different prices for different regions.  [04:14] Why you should cap discounts at 15% [04:32] Why 15 - 20% of your new monthly revenue should come from your existing user base. [04:57] Patrick’s closing words on cuddling with the chaos. [05:19] Find out more about the Leveling Up Founders Event at live.levelingup.com [05:50] That’s it for today! Don’t forget to rate, review and subscribe! [05:56] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Patrick Campbell  ProfitWell  Paddle Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil answers questions from our audience and shares his insights on what he’s learned from running an agency as well as what it took for him to reach this point. We also discuss how to be an effective leader, why you shouldn’t let society dictate your decisions, and how to hone in on what you want to establish as the core of your business going forward. To learn more about what our events are all about, press play now! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ultimate Hot Seat Session with Eric and Neil. [00:20] Learn about the Leveling Up Founders Event. [00:43] How Leaders like Dharmesh Shah and Neil Patel operate in their zone of genius. [01:47] Why running a successful company takes time. [02:06] The greatest difficulties of running an agency. [03:36] An outline of how to build courses and run masterminds. [05:25] How Neil founded his agency. [08:30] Why you should focus on what you enjoy doing. [10:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [10:25] To learn more about the Leveling Up Founders Event, visit https://live.levelingup.com/. [10:54] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Inbound Leveling Up Mastermind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies to cut marketing costs, but does this mean you should too? Tune in to find out why swimming against the tide can sometimes be the best plan! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What's Happening With Marketing in this Economy. [00:26] Current cutbacks in light of the stock market movements and inflation. [00:52] How to take this information and make the best decisions for your business. [01:14] When to stick with your marketing budget and plan despite the dips. [01:59] Bucking the trends and spending more when others are not! [02:07] That’s it for today! [02:13] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Warren Buffett    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $3 million to about $80 million in revenue per year. He is now a CEO Coach. In this session from the Leveling Up Founders Event, he sheds light on the playbook used by some of the top companies in the world to hire the best talent. Tune in to hear these helpful tips as well as some of the mistakes you’ll want to avoid! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  Ayman Abdullah on Advanced Hiring Techniques.  [00:43] The playbook used by some of the best companies in the world that nobody talks about. [00:55] How to find the people willing and able to be promoted into the role you’re recruiting for. [01:29] Why if you want a specific VP, you should hire them as an advisor. [01:51] Mistakes to avoid such as hiring too fast because you’ve lowered the bar. [02:19] How to relieve the pressure on your team if you can’t find the right candidate.  [02:33] Why you shouldn’t be too passive in the hiring process. [02:49] Why you should never underpay.  [03:49] How people who interview well don’t necessarily make the best hires. [04:07] Why skills tests should be part of your hiring process. [05:04] Why hiring is your number one job as a CEO. [05:16] Find out more about the Leveling Up Founders Event at live.levelingup.com [05:47] That’s it for today! Don’t forget to rate, review and subscribe! [05:54] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Ayman Abdullah   AppSumo Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should abandon the feature and the platform! Tune in to hear why something is better than nothing, and how to make the most of platforms copying each other. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels. [00:29] What the statistics show us currently. [00:44] Other features on Instagram, and why TikTok is not necessarily winning. [01:35] Repurposing content and maximizing your reach across the platforms. [01:48] Meta's numbers around engagement with Reels. [02:20] Why we recommend posting to YouTube Shorts. [02:51] The benefits of the social media sites copying each other. [03:14] That’s it for today! [03:19] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to hear a breakdown of how Acquisition.com helps its clients along with Leila’s top insights on marketing and sales, and why it’s so important to optimize before your scale! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Operating Lessons from Building The $110M Acquisition.com Machine. [00:25] Get to know today’s guest, Leila Hormozi, Managing Partner and COO of Acquisition.com. [00:35] Learn about Acquisition.com’s three-step mechanism. [00:58] An overview of what it’s like to partner with Acquisition.com. [01:11] The value of optimizing before you scale a company. [01:41] How Acquitision.com helps companies optimize. [02:35] Examples of what most companies need to optimize. [04:37] How customers that are reached through organic marketing differ from those reached through paid marketing. [09:26] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [10:03] Visit https://live.levelingup.com for information on our Private Founders Events! [10:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Leila Hormozi on LinkedIn Leila Hormozi on Instagram Acquisition.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' recent moves. Tune in to find out what we expect the company to gain from entering the world of NFTs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Here's How Starbucks Is Embracing NFTs. [00:39] Updates on Starbucks' recent partnership with Polygon. [00:52] Thoughts on why Starbucks is taking these steps right now. [01:52] The example that Starbucks is setting for embracing new tech. [02:55] Some of the exciting avenues that are emerging from this partnership. [04:16] That’s it for today! [04:21] Go to https://www.marketingschool.io for more resources.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Starbucks Polygon  Jeff Bezos    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     "The NFT World is getting more competitive everyday, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of 170 people to 2 million with 50 -100 million views a month in just 220 days. In doing so, she created a profitable business in just 30 days. Tune in to find out the true power of attention arbitrage and discover why and how you can grow a personal brand on the internet without dancing like a teenager! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Codie Sanchez on Building a 10M Monthly View Content Machine. [00:41] What inspired Codie to depart from M&A to create content and how it blew up? [02:01] How content is the new leverage and its misunderstood value? [02:19] The four types of leverage and how they came into existence.  [03:02] The 21st-century type of leverage: attention. [03:23] Why having a personal brand is essential to using leverage to its maximum potential. [03:49] The power of attention arbitrage.  [04:39] Why and how you should grow on the internet without dancing like a teenager. [05:07] Why Cody is focusing more on the why than the how. [05:31] The problem of people not spending enough time on content.  [05:52] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:22] That’s it for today! Don’t forget to rate, review and subscribe! [06:29] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:   Codie Sanchez  Find out more about the Leveling Up Founders Event at live.levelingup.com Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2241, we talk about how to throw a slam dunk live event! If you are wanting to host something impactful for all your attendees, we offer you a few tips and tricks that help you on your way. Tune in to learn more about where to put your energy, how high to aim, and selecting the right people to show up!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Throw A Slam Dunk Live Event. [00:27] The event that Eric recently threw in Beverly Hills. [01:17] Breaking down the priorities of events, and why people are the main focus. [02:17] Creating an event that has space for connection, collaboration, and elevation. [03:22] Why filtering the attendees can the boost the value on offer. [04:04] Reasons to attend different size events to spread a wider net. [04:32] The infrastructure and planning that goes into something memorable. [05:15] That is it for today! [05:20] Go to https://www.marketingschool.io for more resources. Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leveling Up Mastermind    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.