Marketing School - Digital Marketing and Online Marketing Tips

In episode #2259, we talk about why we are doubling down on speaking in 2023. With the shutdowns of the pandemic, in-person events took an obvious knock, and it has been so nice for us to return to some exciting conferences since things have opened up. Tune in to hear the top reasons that we still love speaking in front of the right audience! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why We're Doubling Down On Speaking in 2023. [00:25] Ramping up after the quiet period of the last two years. [00:45] Creating brand awareness and connecting with your ideal audience. [01:16] Repurposing content across channels, while building relationships. [02:27] Having fun at events while networking! [02:53] We all want to hang out with people who are working hard and doing cool things. [03:12] That’s it for today! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Inbound     Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:35] Introducing Josh Robbins, Founder of immi.io. [01:56] Learn about the animation tool, immi.io, and how it was founded. [04:15] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.  [04:41] Learn about the streaming service that they will be launching next month. [06:11] What Josh expects from this technology in the long term. [07:11] The immersive world that Josh is building with his partners at AMGI studios. [08:34] Josh’s approach to marketing and how they are creating more awareness. [12:45] The concept of digital ownership and how it has been facilitated by Web3. [14:41] Josh’s predictions for the future worth of NFTs like Crypto Punks. [16:46] An overview of the brands that AMGI is currently working with. [17:17] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups. [19:21] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios. [20:42] How AMGI represents and evolution from traditional studios like Pixar. [22:50] What it was like for Josh growing up with Tony Robbins as his father.  [25:17] What Josh’s father taught him about creating possibility.  [26:38] The single act of kindness that shaped Tony’s outlook on life. [29:44] Find out what is in Josh’s learning stack and what he is consuming.  [30:49] Hear about Josh’s current approach to investing. [32:29] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.  [33:29] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [33:35] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Josh Jenkins-Robbins on LinkedIn America’s Best 401K immi.io AMGI Studios My Pet Hooligan My Pet Hooligan on Twitter CryptoPunks Bored Ape Yacht Club Doge Pound CAZ Investments Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2258, we give you the lowdown on our marketing software stack at the moment. You can expect a long list of the different tools and sites we use, and how they all fit together. Tune in to learn more about Canva, Sprout Social, Supermetrics, and many more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Marketing Software Stack. [00:34] Analytics tools Eric uses; Mutiny, Typefully, Shield, and Sprout Social. [01:15] Some of Neil's analytic tools: Canva, vidIQ, ClickFrog, and more. [01:58] A little about Salesforce, Convertkit, and Canva. [02:21] More tools for email and content creation. [02:51] Bonus tool recommendation: Loom. [03:33] SimilarWeb, Ubersuggest, Supermetrics, and a few more Google tools! [03:57] That’s it for today! [04:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Mutiny  Typefully  Shield Sprout Social ClickFrog vidIQ Canva Convertkit Salesforce  Gong Mixmax  Droplr Bubbl Loom BrowserStack SimilarWeb Ubersuggest Supermetrics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2257, we talk about the poll we ran to determine the most valuable social channel. Across the different platforms, the highest value was attached to YouTube, and it is not hard to see why. With that being said, each site has its merits and there is nothing to stop you from pursuing an omnichannel approach to maximize the reach of your content. Tune in to hear about some suggestions!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: We Ran A Poll To Determine The Most Valuable Social Channel. [00:25] The context of the poll and its findings. [01:00] Value of channels depends on the kind of business you are in. [01:32] We recommend an omnichannel approach to get as much play as possible [01:59] Looking at some comparative YouTube stats. [03:01] Subscriber count is not everything, topics are also important. [03:49] Creating great content that appeals to the masses. [04:31] That is it for today! [04:24] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro VidIQ Alex Hormozi Codie Sanchez Joe Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2256, Neil and Eric talk about how to get better at marketing in 2023. Tuning in, you’ll hear our tips and strategies for how to improve your marketing, along with recommendations for resources that can help you discover what works and what doesn’t. We also discuss the value of live marketing events, how to run experiments, and why internships can teach you so much. You won’t want to miss this episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Better At Marketing In 2023. [00:45] Resources you can use to improve your marketing skills. [01:27] What you can learn from live marketing events. [01:56] How to run one experiment a week to improve your marketing. [02:11] Communities you can join to share and discover effective marketing strategies. [03:07] The value of internships. [03:50] Visit https://marketingschool.io/jobs to access our jobs board!  [04:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:10] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Online Marketing Made Easy Podcast Vanessa Lau on YouTube Neil Patel on YouTube Traffic ThinkTank Marketing School Jobs Board Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2255, Neil and Eric discuss how to build a billion-dollar network. Tuning in, you’ll learn how Neil and Eric built their network, along with lessons they’ve learned throughout their careers. They elaborate on how to grow your network in the long term by providing value, hosting live events, and more. For top tips and key insights into this important topic, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Build A Billion-Dollar Network. [00:59] Why it takes a long time to build a billion-dollar network.  [01:10] The importance of creating value if you want to build your network. [01:40] How to give without trying to get back. [01:49] Why you should focus on being interested in other people. [03:33] How to kickstart your podcast by interviewing other people. [04:39] The value of live events. [05:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:33] Visit https://www.levelingup.com/founders/ for information on our Private Founders Events! [05:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2254, Neil and Eric ask whether engagement pods can skyrocket your audience growth. Social media and the online landscape have drastically changed over the course of the last decade, and so have the role of engagement pods. Tune in as we discuss the role of engagement pods today, whether they are still effective, and which platforms they are best suited for. Press play now to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can Engagement Pods Skyrocket Your Audience Growth? [00:26] An overview of engagement pods and how they function. [00:49] Whether or not engagement pods are still effective in this day and age. [02:13] The platforms that respond best to engagement pods. [03:04] The real trick to continually seeing returns on your engagement pods. [03:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2253, Neil and Eric talk about how TCG is betting $100M on finding the next 'Mr. Beast'. We discuss the private equity firm, TCG, and why they invest in companies that define culture. We also delve into Mr. Beast’s brand, why his outsized influence is akin to being a media company, and why being an influencer isn’t always as profitable as it seems. For all this and more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TCG bets $100M On Finding The Next 'Mr. Beast'. [00:25] Learn about TCG, a private equity firm, and who they invest in. [00:38] An overview of Mr. Beast, his channels, and his stature on YouTube. [01:25] Why being an influencer isn’t always as profitable as it may seem. [02:16] How Mr. Beast invests well and deploys sponsorship dollars into his videos. [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   TCG Night Media Mr. Beast on YouTube Logan Paul on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Sam Ovens, Founder of Skool, shares advice on synergy between cash flow and assets, comfort with debt, and building a company without investors. He also discusses changing products while keeping brand consistent, the success of masterminds, and standing out with detailed courses and events.

In episode #2251, Erik Rivera talks about how to grow a media company. He owns a holding company of pet businesses and he has recently opened up a handful of websites which he has transformed into media companies. In this session from the Leveling Up Founders Event in Beverly Hills, he talks about this entire process. Tune in to find out about the different frameworks he uses to build authority media sites in less than 12 months! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Erik Rivera on How to Grow a Media Company. [00:45] The three frameworks that Erik uses to build authority media sites in less than 12 months. [00:55] An introduction to the topical authority framework and how it works. [01:34] How to find the keywords to create your content around. [02:59] Other tools to help you finalize your roadmap to being an authority on your subject. [03:30] Why you should publish your content all at the same time. [04:20] An introduction to the digital PR framework. [05:04] How to find trending topics to intersect with the topic you cover. [05:25] The value of running a data-driven survey. [05:38] How to find and reach out to journalists that cover your topic [06:05] Find out more about the Leveling Up Founders Event at live.levelingup.com. [06:36] That’s it for today! Don’t forget to rate, review, and subscribe! [06:43] Go to https://marketingschool.io/ to learn more!   Links Mentioned in Today’s Episode:     Erik Rivera   Ahrefs  Keyword Insights Clearscope Surfer SEO Google Trends BuzzSumo PollFish  Muck Rack lemlist  Find out more about the Leveling Up Founders Event at live.levelingup.com  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.