Powerhouse Women

Today, I'm joined by brand strategist, marketing consultant and entrepreneur Stephanie Riel. We break down the top three trends in marketing and how you can get on board as a DIY'er or by hiring an agency. Stephanie and I share tangible tips that anyone can implement to get the most out of their marketing efforts. We dive into how to connect with your community in an authentic and thoughtful way, plus debunk some misconceptions about Pinterest. Tune in to hear more of our conversation about taking your marketing to the next level in 2022! In this episode we talk about: How Stephanie started her first business at the age of 22 What helped Stephanie take the first leap to starting Riel Deal Marketing Deciding which social media platforms are right for your brand The unique connection that video and audio create Tips on how to be responsible with text marketing How Pinterest helps scale efforts and grow visibility Click HERE to get access to our FREE "Behind The Success" series of stories from successful female entrepreneurs. Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! CONNECT WITH STEPHANIE www.stephanieriel.com instagram.com/rieldeal twitter.com/rieldeal facebook.com/stephanieriel.rieldeal CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz instagram.com/hannahmwells facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co GUEST BIO Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.

I was recently asked the question that if I had to start all over and build the Powerhouse Women community from zero, knowing everything I know today, but starting at zero, what would I do? Today, I'm sharing the top four things that I think would absolutely have grown the community and business so much faster if I had done them within the first 90 days of launching. I also discuss how you can reframe these tips if you've already established your business but are looking for a reset. Tune in to hear more about the keys to growing your audience and what I wish I knew at the beginning of my journey. In this episode we talk about: Consistently showing up on one platform Repurposing content in a meaningful way Staying focused on the main problem that your idea solves A breakdown of how I structure my daily hour of interacting on social media The power of hosting regular community engagement opportunities Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join today and get your first month FREE for being a loyal podcast listener! Girl Gang Membership CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co EPISODE TIMELINE & DISCUSSION QUESTIONS ( 2:57 ) Welcome back to another episode of Powerhouse Women! ( 3:25 ) Lindsey introduces the question that inspired today's episode. ( 5:02 ) Lindsey says the first thing she would do is choose one platform to show up consistently on for 90 days. ( 7:37 ) Lindsey explains how she would repurpose content from her podcast on Instagram. ( 9:21 ) The second thing Lindsey would do is choose one problem for her brand to solve. ( 12:16 ) Lindsey says the third thing is to, "commit at least one hour every single day to interact on whatever that chosen platform is." ( 13:23 ) Lindsey explains how to be intentional about that hour on social media. ( 18:34 ) Lindsey breaks it down to 30 minutes of outreach, 10 minutes of research on well-performing content, 10 minutes of trend research, and 10 minutes of responding to DMs. ( 19:17 ) Lindsey says the fourth thing is, "I would look for a way to host regular opportunities for these people that I'm engaging with to connect with each other, both online and maybe even in person depending on what your business is." ( 25:02 ) Text the word MENTOR to (602) 536-7829 for weekly business and mindset tips delivered straight to your phone!

Today I'm joined by my COO Hannah for another Q&A episode! We're answering questions about the hiring process, particularly for people who are looking to fill their first key roles. Hannah has hired well over 100 people over her career, so she offers up her advice about what to look out for and how to approach the startup space. We discuss how to maximize your impact, grow sustainably, and find the right support person. Plus, we share details about how we connected and built Powerhouse Women together. If you loved today's episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram @powerhouse_women! In this episode we talk about: The top traits we consider when we're looking to hire A super helpful exercise to calculate the value of your time What to do if you can't afford help Hannah's journey from working in real estate startups to eventually becoming the COO of Powerhouse Women What to do if you have the entrepreneurial skills and mindset, but don't have a business idea Click HERE to access our FREE "Behind the Success" series, a series of stories from successful female entrepreneurs. Click HERE to text us your questions and you may be featured on the next Q&A episode! CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz instagram.com/hannahmwells facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co EPISODE TIMELINE & DISCUSSION QUESTIONS ( 0:50 ) Welcome back to another episode of Powerhouse Women! Hannah, my business partner, has joined me for another Q&A episode. ( 3:04 ) Hannah shares some background on her hiring experience. ( 4:03 ) Lindsey asks Hannah, "What would you say is most people's very first hire? ( 5:19 ) Lindsey reads a question submitted by Adrian. "What are some of the key things to look for when hiring a personal or executive assistant?" ( 7:44 ) Hannah asks Linsdey what she looks for when hiring. ( 9:50 ) Hannah reads a second question from Lisa. "What if you cannot afford help?" ( 11:01 ) Lindsey shares a tool for figuring out the value of your time. ( 16:22 ) Lindsey reads a question from Natalie. "Where do entrepreneurs go to find people to work with them?" ( 17:04 ) Hannah explains how she worked in startups instead of creating her own business. ( 18:53 ) Lindsey asks Hannah, "How would someone go about finding startups? Where did you look or what did you look for?" ( 21:38 ) Lindsey says, "You have to then act like that is your business and show up as an entrepreneur in that business." ( 24:45 ) Hannah shares her lightbulb moment when she realized she wanted to invest her time and passion into startups. ( 25:51 ) Text your questions to (602) 536-7829 to get your question answered on the next Q&A. Text that same number the word MENTOR for weekly mentorship texts.

On today's episode, I break down the power of proximity and explain why I think people don't have it, or what stops them from having it in their life and in their business. I'm talking about creating those close contacts and relationships with people that inspire you and push you to greatness. What if instead of watching their Instagram stories and wishing that you could get direct access to them, they were just a text and coffee date away? They could be, but there's four major things in your way right now. I discuss overcoming feelings of unworthiness and the fear of outgrowing the people that you're currently surrounded by. I also talk about building the confidence to put yourself in a position to connect with the people that you want to learn from and getting yourself into the same room as them, even if it feels like a stretch. Listen in to learn more about getting in the right mindset to experience exponential growth this year. In this episode we talk about: The missing piece for leveling up fast this year Building close relationships with people who operate at a different level than you The inner work that needs to be done to uncover why you might feel unworthy around successful people Realizing that there's truly no one that you can't connect with Making investments to expand your business and social circle An update on applications for the 2022 Powerhouse Women Mastermind PROMOS Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! (and text the word MASTERMIND if you want the details + link to apply for the 2022 PW Mastermind!) Not part of the Girl Gang Community yet? Join today and get your first month FREE for being a loyal podcast listener! Girl Gang Membership CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousewomenevent.com EPISODE TIMELINE & DISCUSSION QUESTIONS ( 0:50 ) Welcome back to another episode of Powerhouse Women! ( 1:53 ) Lindsay shares how listeners can get involved with Powerhouse Women through virtual mentorship, the Facebook group, and Girl Gang membership. ( 3:29 ) Lindsay gives a sneak peek into the topic of this month's Connection Call. ( 6:49 ) Lindsay says that the missing piece for growing exponentially and fast is proximity. ( 9:49 ) Lindsay says the first thing stopping entrepreneurs from getting close with the people they want to learn from is because they feel unworthy. ( 11:59 ) Lindsay says, "The second piece is not being willing to consistently do the work to become ready for those kinds of relationships." ( 14:34 ) Lindsay shares her experience meeting Lori Harder at a mastermind event. ( 17:25 ) Lindsay says the third thing that stops people is the fear of outgrowing their current relationships. ( 19:15 ) Lindsay says the fourth thing that stops people is not seeing the value or thinking they're ready to invest in it. ( 22:21 ) Lindsay encourages listeners to go through that list of four things and determine what's stopping them from leveling up and make a plan for how to work through it. ( 23:53 ) Text MENTOR (602) 536-7829 for weekly mentorship texts. ( 24:25 ) Text MASTERMIND to (602) 536-7829 for details on the 2022 Powerhouse Women Mastermind.

On today's episode, I'm joined by product experts and co-owners of The Product Boss, Jacqueline Snyder and Minna Khounlo-Sithep! What started as a podcast to help other entrepreneurs in the product-based business industry has grown into a multi-million dollar brand. Jacqueline and Minna have expanded into offering masterminds, group coaching, digital courses and more for business owners. Today you'll hear them share how they scaled their business and offer tangible advice for entrepreneurs looking to break through in the product space. We also discuss how they're raising their families and building a business simultaneously, and redefining what it means to be a working mom. Plus, they give details on all the ways that you can get involved with The Product Boss! In this episode we talk about: The inspiration behind The Product Boss How Jacqueline and Minna built the different branches of their business Their top tips for entrepreneurs who want to launch a product-based business How they manage motherhood, marriage, and business Mindset roadblocks and solutions for women in the startup space The Bestseller Secrets Challenge launching on February 14th! Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH JACQUELINE & MINNA instagram.com/theproductboss www.theproductboss.com theproductboss.com/the-directory shop1in5.com shop1in5.com/take-the-pledge/ www.theproductboss.com/mastermind www.theproductboss.com/courses CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co EPISODE TIMELINE & DISCUSSION QUESTIONS ( 0:49 ) Welcome back to another episode of Powerhouse Women! ( 1:09 ) Minna and Jacqueline join the conversation. ( 2:20 ) Lindsey asks what inspired them to launch The Product Boss. ( 3:31 ) Jacqueline shares how she and Minna connected. ( 5:20 ) Jacqueline explains how they created their first mastermind event. ( 7:42 ) Lindsey asks, "What did that early stage growth look like?" ( 8:42 ) Jacqueline talks about working with their first sponsor, Cratejoy. ( 9:49 ) Jacqueline shares her experience working with an ad strategist. ( 12:29 ) Minna credits a lot of their success to not overthinking things and staying authentic. ( 14:13 ) Minna says, "We've just gotten clearer and clearer on who we serve. And we're okay with letting people go that don't fit into that mold for us, and vice versa." ( 16:30 ) Lindsey asks, "How have you had to make it work as a mom running multiple businesses?" ( 17:57 ) Lindsey asks Jacqueline to share her experience of being a working mom. ( 19:59 ) Jacqueline shares how she's shifted her perspective on not being a good enough mom. ( 20:56 ) Jacqueline and Minna share how they've sought support for making their home run smoothly. ( 23:22 ) Lindsey, Jacqueline and Minna talk about how the landscape for working moms is changing. ( 24:45 ) Lindsey asks, "What are some of the most common ways people get in their own way or blind spots when it comes to really scaling a product based business that you commonly see from people who come into your programs and your community." ( 26:01 ) Jacqueline provides an example of a client who launched activewear pants for tall women. ( 30:15 ) Minna says, "Find your people immediately as quickly as you can, and know that it is very difficult for everybody." ( 31:54 ) Jacqueline provides details about the Bestseller Secrets Challenge launching on February 14th! ( 33:46 ) Small business owners can sign up to be in The Product Boss directory at theproductboss.com/the-directory. ( 35:46 ) Jacqueline shares a powerhouse moment that she's witnessed from Minna recently. ( 36:54 ) Minna shares Jacqueline's recent powerhouse moment. ( 39:17 ) Lindsey thanks Jacqueline and Minna for being on the show.

How many times have you heard the phrase, "if you're the smartest person in the room, you're in the wrong room." While that's partly true, I'm digging beneath the surface of that idea on today's episode and confronting the fears that come up with imposter syndrome and outgrowing relationships. I explain how to reframe your thoughts and find ways to add value to any group. I also discuss the importance of putting your own growth before relationships that might be holding you back. In this episode you will learn: How I've addressed my two biggest fears around being in expansive environments Accepting that you belong, even if you have the most to gain from the experience Having respect for what someone else has built while also owning your value The power of being honest about what you don't know Details about the 2022 Powerhouse Women Mastermind PROMOS Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousewomenevent.com EPISODE TIMELINE ( 0:50 ) Welcome back to the Powerhouse Women podcast! ( 1:39 ) Lindsey says, "I'm going to break down both sides of this idea that it is of value to be the least experienced person in the room." ( 2:47 ) Lindsey recommends the book The Big Leap by Gay Hendricks. ( 3:48 ) Brittany from the text list asks, "What advice do you have for someone who feels extremely uncomfortable being a newbie, or the least experienced person within a network?" ( 4:30 ) Lindsey talks about imposter syndrome. ( 5:11 ) Lindsey shares her experience at one of her first mastermind events. ( 8:17 ) Lindsey says, "I went in with a humble spirit, willing to admit what I didn't know, willing to ask others to share about their experience, and to do it in a really respectful way." ( 10:59 ) Lindsey says that you can add value to an event by fully engaging. ( 13:28 ) Lindsey talks about overcoming the fear of leaving people behind. ( 16:27 ) Share your questions or sign up for weekly business and mindset tips by texting MENTOR to (602) 536-7829. ( 17:23 ) Lindsey reminds listeners how to get involved with the 2022 Powerhouse Women Mastermind.

Today I welcome Andrea Crowder to the podcast! Andrea is a serial entrepreneur, human transformation strategist, and widely known for her "break rules, make bank" philosophy. She's the founder of Freq Rituals™️, a first-of-its-kind line of modern manifestation tools and products. Andrea and I discuss the creative process behind her brands and how she infuses so much energy into her products. She gives us a behind-the-scenes look of her production process and explains why she wanted to make ritual products that fit her aesthetic and entice people who are new to the practice. Andrea also shares her tips for developing a spirituality brand and where entrepreneurs should focus their efforts in 2022. In this episode we talk about: The inspiration and intention behind Freq Rituals™️ What she learned about mindset from her eight years in network marketing Challenging your unconscious mind Her modern and holistic philosophy on marketing and sales Leading and developing her brand from an energy-first approach Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! Not part of the Girl Gang Community yet? Join HERE: Girl Gang Membership CONNECT WITH ANDREA instagram.com/freqrituals instagram.com/love_andreacrowder www.freqrituals.com www.andreacrowder.com CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co

Nothing is more uncomfortable than choosing to stay the same when you know you're meant for more. Biologically, our minds and bodies are resistant to change, but there's a way to push through those roadblocks and experience major breakthroughs. The key to making it to the other side is by tapping into the mindset of the person that you want to be and aligning with your higher self. Today, I'm sharing four bold actions that I take when I'm in critical moments of transformation. Use this episode as an anchor to come back to when you're ready to give up and I promise that we'll help you navigate through the discomfort of growth. In this episode I talk about: How to reframe your mindset around change Tips for how to reach the next stage of your growth journey Why you can't achieve the highest version of yourself with gradual, comfortable changes Breaking the Habit of Being Yourself by Dr. Joe Dispenza Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! (and text the word MASTERMIND if you want the details + link to apply for the 2022 PW Mastermind!) CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz instagram.com/hannahmwells facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousewomenevent.com EPISODE TIMELINE ( 0:49 ) Welcome back to the Powerhouse Women podcast! ( 1:11 ) Today, Lindsey breaks down some of the things that I have leaned into to fuel my growth to help me step into my highest self. ( 3:22 ) Lindsey explains how transformation occurs out of the discomfort of growth. ( 4:50 ) Lindsey shares that there's never a "right time" for change. ( 5:52 ) Lindsey quotes Dr. Joe Dispenza's book. ( 6:50 ) Lindsey talks about the biological and neurological aspects of making changes. ( 12:11 ) Lindsey encourages listeners to ask themselves, "what would this higher self version of me do?" ( 13:43 ) Lindsey lists out recommendations to begin your bold transformation. ( 15:27 ) Lindsey talks about the importance of accountability. ( 17:39 ) Lindsey asks listeners to share what bold action is required of them by texting (602) 536-7829.

I've said before and I'll say it again, I am seriously feeling that this year is going to be a year of transformation for me. And my COO, Hannah, is feeling the same way for herself as well. Today, we are back with another Q&A episode answering your questions about "leveling up". Easier said than done… I know! So in this episode, we go into the realistic steps you can take to level up each day, how to build a network of the right people who you can grow with, how to handle the effects of growth, plus personal stories where we've felt imposter syndrome seep in and how we dealt with it. In this episode we talk about: What realistic steps you can take to level up each day How do I step into my higher self when my current work environment is toxic and negative How to find the right people to connect with and grow with How to manage the uneasy feeling you may get before you make a big transformation Click HERE to access our FREE "Behind the Success" series, a series of stories from successful female entrepreneurs. Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz instagram.com/hannahmwells facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co EPISODE TIMELINE & DISCUSSION QUESTIONS ( :48 ) Welcome back to another episode of Powerhouse Women! Hannah, my business partner, has joined me for another Q&A episode. ( 1:21 ) Text us your questions and you may get a shoutout on a future Q&A episode! Today's question to our Powerhouse Women community was, "What do you want to know about leveling up?" ( 2:45 ) This conversation can apply to any area of your life. ( 3:22 ) Hannah reads the first question from Lauren, "What's a day in the life of taking realistic steps of leveling up?" ( 8:46 ) Lindsey shares the second two-part question submitted by Thelma, "What do you consider the scariest part of growth and how do you overcome it?" And "Do you have a go-to mantra that helps you step into that higher self?" ( 14:19 ) Hannah shares questions submitted by Shannon, "How do you find 'next level people' to connect and grow with? Also, when growth occurs, it can cause other things in life to get out of whack. What are the best ways to deal with this?" ( 20:10 ) Lindsey shares a question shared by Karen, "How do I continue to step into my higher self when the environment I am in for 8 hours a day is toxic and makes me have self doubt?" ( 23:43 ) Lindsey shares something to consider when you're thinking about the person you want to become: "How you do one thing is how you do everything." ( 28:38 ) Lindsey and Hannah are solidifying the group for our 2022 Powerhouse Women Mastermind. Apply today by texting MASTERMIND to (602) 536-7829. ( 29:01 ) Lindsey and Hannah talk about how imposter syndrome sets in before you're about to make a big transformation.

I am feeling some serious growth and expansion for myself this year. And while I am so excited about this, I am nervously anticipating the discomfort that comes along with it. Today, I'm talking about what becoming the next level version of yourself actually looks and feels like. It can be so hard to see that you're growing, because growth can be masked by self-doubt, uneasiness and imposter syndrome. However, the worst thing you can do is ignore the feeling that you're meant for more. Let's dive into this episode and talk about how to step into that leadership role both you and your business deserve. In this episode we talk about: Why personal growth can feel like you're mourning a death Two practices to help you break through to where you need to be How intentions bring opportunities How Lindsey will be upleveling herself this year Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! (and text the word MASTERMIND if you want the details + link to apply for the 2022 PW Mastermind!) CONNECT WITH POWERHOUSE WOMEN instagram.com/powerhouse_women instagram.com/llindseyschwartz instagram.com/hannahmwells facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousewomenevent.com EPISODE TIMELINE ( :49 ) Lindsey is feeling this undeniable sense that she is about to go somewhere new this year. ( 1:30 ) Lindsey says, "If you know you want to become a different version of yourself by the end of this year, then this episode is for you!" ( 4:00 ) Lindsey is going to share what it actually looks like to become the next level version of yourself. ( 4:20 ) It starts with the feeling of restlessness. Lindsey shares three signs you're feeling restless. ( 6:08 ) Lindsey compares personal growth to death. ( 9:13 ) Lindsey says, "When you know that there is more for you, you cannot ignore that without severe consequences." ( 9:28 ) Lindsey says, "If you know you're meant for more, here are a couple of things I've done that have helped me break through to get to the place I want to be." ( 10:36 ) Lindsey lists the first thing you need to do to step into your higher self. ( 11:57 ) Lindsey lists the second thing you need to do to step into your higher self. ( 13:38 ) Lindsey shares her first growth opportunity where she is going to uplevel herself this year. ( 14:24 ) Lindsey shares the thing that is challenging her the most in this season. ( 16:10 ) Lindsey lists the key takeaways from this episode. ( 17:18 ) Lindsey talks about the Powerhouse Women mastermind and how it will help you step into the leadership role that your business needs and deserves. ( 19:06 ) Text MASTERMIND to 602-536-7829 to get more information.