New Books in Popular Culture

Cass Sunstein‘s son, Declan, got dad hooked on Star Wars. And dad, a Harvard Law professor, ended up writing a book about it. “If you’d told me a year ago that I’d write a book about Star Wars,” Sunstein recently told the Boston Globe,“I’d say it’s more likely that I’d become an astronaut or a poet.” In The World According to Star Wars (Harper Collins, 2016) Sunstein explores its lessons as they relate to childhood, fathers, the Dark Side and redemption. Calling it our Modern Myth, Sunstein says Star Wars also has a lot to teach us about constitutional law, economics, and political uprisings. From those topics, it answers questions like these. No one predicted the film’s massive success so how did it happen? When Star Wars heroes are told they are free to choose, what does that mean in their epic story world? What does it say about our never-ending ability to make the right decision when the chips are down in our real one? How are constitutional law opinions similar to serialized blockbusters? An intelligent book for a general audience, Sunstein doesn’t shy away from putting on his subjective movie critic’s hat and declaring which Star Wars is the best. Spoiler: He puts Empire Strikes Back at No. 1. Why? Listen to the podcast to find out. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

Jennifer Beineke and Jason Rosenhouse‘s new book The Mathematics of Various Entertaining Subjects: Research in Recreational Math (Princeton University Press, 2015) covers a multitude of topics and is in many ways as entertaining as the various subjects it describes. Even though the book can be skimmed simply to expose one to various aspects of recreational mathematics, I think it’s fair to say that some mathematical background is needed to fully appreciate it. But even if you’re only willing to skim the book, you’re going to find sections which will make you want to dive in more deeply. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

“Women’s history, if they had any, consisted in their being beautiful enough to become events in male lives,” the feminist academic Carolyn R. Heilbrun noted in a series of 1997 lectures, suggesting the need for new narratives and new ways of writing women’s lives. Brooke Hauser‘s Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern Single Woman is an exciting new entry into group of books that have emerged in the last few years to offer provocative and innovative biographical readings of women’s lives (Kate Bolick’s Spinster, for example). In Enter Helen, Hauser contextualizes Helen Gurley Brown’s experience, demonstrating how the times in which she lived affected her and she, in turn, affected them. In many ways a misfit, Gurley Brown’s approach made many in the women’s movement uneasy. Rather than arguing for the overthrow of the patriarchy, she advocated that women use everything at their disposal to make it in a man’s world. Advice that might ring a little retro, it was nonetheless well intentioned. And, in a long career devoted to the advancement of women, Gurley Brown worked tirelessly to make visible narratives that might otherwise have remained unavailable to her readers. She did not think she was beautiful and her life was far more than an event in the life of a man. It was the main event, and it’s a life whose impact continues to be felt to this day- particularly in the magazine and advertising industries but also in the lives of single women discovering and re-discovering her classic book. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

“One of the things that was most shocking to me getting into the media business, an MSNBC.com producer tells Josh Braun, was the realization that regular people were making it. Television to me . . . was just like sunlight. You push the button and it just comes off the screen. Today, television just comes off lots of screens. Computers, tablets, phones, city billboards, stadium jumbotrons. The path from the recording pictures to showing them to us their physical distribution is neither simple nor elegantly planned. In This Program is Brought to You By . . . Distributing Television Online (Yale University Press 2015), Joshua Braun, an Assistant Professor of Journalism Studies in the Journalism Department at University of Massachusetts-Amherst, explores changes in the technology platforms for online news at MSNBC between 2007 and 2012. A book of media sociology, Braun uses a series of examples at MSNBC such as a more flexible video player, online community forums, and a blog for the Rachel Maddow Show, to make an argument about the shapes these distribution solutions take. Developed through project-based management, involving multiple teams with differing objectives and resources, each solution is ultimately unique to the particular task at hand. These digital systems, he argues, are a sociological phenomenon that come together like physical infrastructure such as power grids and highways. Josh takes an inside look at MSNBC between 2007 and 2012, a time when the network was consolidating the brands of its television network and online news hub and rolling out new technologies internally like blogs, video players and community forums that could support viewer and visitor demands. This Program is Brought to You By unmasks the magic behind the pictures and sounds that just come off the screen. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

The Chinese Revolution was a profoundly theatrical event. Brian James DeMare’s new book explores the relationship between drama and political action in China, from the earliest era of communist Red Drama to the establishment of Mao’s cultural army and beyond. Mao’s Cultural Army: Drama Troupes in Chinas Rural Revolution (Cambridge University Press, 2015) looks carefully at the importance of propaganda teams and drama troupes during the Communists resistance of Japanese invasion, victory in the civil war, and efforts at state-building, and consolidation of their regime in the early years of the PRC. DeMare brings readers into the fascinating world of drama in this period, paying special attention to the material culture of dramatic troupes, the often-harrowing lives of their members (including children), the challenges they faced in navigating across rural and urban cultures, and some of the most popular and important works they performed. Its a tremendously engaging and enlightening study of an important topic. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

From the “Ballad of the Green Berets” to “Bad Moon Rising,” the music of the Vietnam War is woven through every vets memories. Vietnam vet Doug Bradley and his fellow University of Wisconsin professor Craig Werner first intended to whittle down a list of the top 20 songs of the war, and soon realized that was an impossible errand. No Vietnam veteran is alike, and hundreds of songs held meaning for those who fought there. It was a varied soundtrack of patriotism and protests, hard rock and soul music, love songs, Dear John songs and more. Bradley and Werner’s book We Gotta Get Out Of This Place: The Soundtrack of the Vietnam War (University of Massachusetts Press, 2015) blends musical and personal histories, explaining the backgrounds of specific songs and artists as well as what they meant to the Vietnam soldiers. In a conversation with Gael Fashingbauer Cooper, they discuss everything from the generational differences between Vietnam soldiers and their World War II-veteran fathers to the importance of Bruce Springsteen’s “Born in the USA,” written a full decade after the war ended. Hanoi Hannah, Good Morning Vietnam DJ Adrian Cronauer, Jimi Hendrix, Creedence Clearwater Revival, Nancy Sinatra, Country Joe McDonald and his famous F cheer all played a role in the wars musical history. Take a musical trip through this sometimes personal and often poetic book. Country Joe himself said of it, We all love popular music and we all love soldiers. All we have left is memories. Maybe there is something to learn from this book, from their experiences, from the music. God, I hope so.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

In Kosher USA: How Coke Became Kosher and Other Tales of Modern Food (Columbia University Press, 2016), Roger Horowitz, director of the Center for the History of Business, Technology, and Society at the Hagley Museum and Library, looks at points of intersection between Jewish law and modern industrial foodways during the 20th century. In revealing the hidden kosher histories of products such as Coke, Jell-O and kosher meat, Horowitz highlights controversies over rabbinic authority and consumption in American Jewish history. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

Considered by many to be the greatest American film ever made, Citizen Kane was the product of Orson Welles, who made a movie that is still groundbreaking today. In his new book Citizen Kane: A Filmmaker’s Journey (Thomas Dunne Books, 2016), Harlan Lebo presents a wonderful overview of the film on its 75th anniversary. He used previous interviews with some of the people involved in the production, along with archival information not previously used by other writers. He is able to show how the movie deserves its reputation as a masterpiece.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

We are said to be in a golden age of TV. The best stories today are told on television screens in serialized forms. The Wire, Lost, Breaking Bad, The Sopranos are a few of the shows that have elevated the cache of television, introducing riskier forms of storytelling in a medium that has been typically formulaic and convention bound. Fans and critics alike celebrate them for innovation and television networks are filled programming with more and more of them. In Complex TV: The Poetics of Contemporary Television (NYU Press 2015), is film and television scholar Jason Mittell of Middlebury College offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Complex television, Mittell says, is not a genre. It is a storytelling mode and set of associated production and reception practices that span a wide range of programs across an array of genres. Through close analyses of key programs, includingThe Wire, Lost, Veronica Mars, and Mad Mento name a four, the book traces the emergence of this narrative mode, focusing on issues such as viewer comprehension, transmedia storytelling, serial authorship, character change, and cultural evaluation. Developing a television-specific set of narrative theories, Complex TV argues that television is the most vital and important storytelling medium of our time. It is not that the best stories today are on the small screen. Rather, that the most sophisticated, freshest, and the most complex techniques for telling them are. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

What is enjoyment and what can contemporary critical theory tell us about it? In Enjoying It: Candy Crush and Capitalism (Zero Books, 2015), Alfie Bown, a lecturer at Hang Seng Management College and co-editor of Everyday Analysis and the Hong Kong Review of Books, talks through the political potential of new forms of enjoyment. Using Candy Crush Saga, Football Manager, Gangnam Style, Game of Thrones, and the act of reading critical theory itself, the book argues we need to take enjoyment seriously. Enjoyment is understood in relation to work and capitalism, unpacking ideas of productive and unproductive enjoyment and how they might serve or subvert power and control in modern life. The book will be of interest to scholars across philosophy, literary studies, and the social sciences, alongside anyone with a smart phone, tablet or love of the television box set! Dave OBrien is the host of New Books In Critical Theory and is a Senior Lecturer in Cultural Policy at the Institute for Cultural and Creative Entrepreneurship, Goldsmiths College, University of London. His research covers a range of areas between sociology and political science, including work on the British Civil Service, British Cultural Policy, cultural labour, and urban regeneration. His most recent books are Cultural Policy: Management, Value and Modernity in the Creative Industries and After Urban Regeneration (edited with Dr Peter Matthews). He tweets@Drdaveobrien Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture