The Mind Your Business Podcast

Kate Northrup, author and coach focused on money mindset and nervous-system approaches, joins to explore rewiring your relationship with money. She discusses how stress fuels productivity, the 90-day experiment to break pressure addiction, financial dysregulation patterns, practical nervous-system tools to feel safer, and simple habits like money dates and celebrating profit.

Kate Northrup, money mindset expert and bestselling author of Money: A Love Story, helps entrepreneurs rethink money as a cultural symbol and emotional system. She discusses reciprocity, balancing joyful flow with practical financial systems, and moving from scarcity to generosity. Short, vivid takes on building steady income, stewarding resources, and creating infrastructure that supports growth without burnout.

They teach how to hear the hidden beliefs behind client language using a guitar ear-training metaphor. Learn the A-B-C belief framework and techniques to extract and disconnect limiting thought chains. Discover three linguistic tools—counterexamples, authority examples, and metaphors—to challenge beliefs and craft quick, repeatable interventions. Practice homework helps coaches build a ready library of responses.

They dig into how powerful questions, not more information, spark real breakthroughs. Learn why 'why' questions trap thinking and how 'what' and 'how' cut through ego. Hear techniques for getting specific goals, testing believability, and chunking multi-layered problems. Discover curiosity tactics like the Sherlock Holmes approach and flipping complaints to reveal hidden incentives.

They explore the shift from teaching information to partnering in real transformation. Discussion covers why content is now a commodity and embodiment matters more. Learn foundational distinctions that separate average coaches from extraordinary ones. They outline six often-overlooked coaching habits, how to create coaching context, and active listening techniques to surface client breakthroughs.

They break down the three essential money skills: how to make money, manage cash and multiply wealth. They walk through four revenue models to check in your business: scalable products, recurring income, high-ticket offers and LTV boosters. They share a real launch story about testing offers, trusting conversions and gaining confidence to sell solo.

They unpack why a tiny slice of work drives most business results and why entrepreneurs avoid it. Messaging is framed as a strategic sequence that connects audience desires to what you sell. You hear about a single sentence that can shift beliefs, a Trojan Horse question technique, and how to speak to symptoms with uncomfortable specificity.

A behind-the-scenes look at a high-level mastermind retreat in Sedona where real patterns of seven- and eight-figure businesses are revealed. Topics include the shift to expertise-first marketing, the need to expand your energetic container to grow, and the COP framework: conversions, organic, paid. Hear tactical updates on ads, Instagram, funnels, AI for processes, and the habits that separate fast implementers from the rest.

They dig into why revenue can be a vanity metric and why profitability is the real health check. Learn about targeting a 50–60% operating margin and plugging expense leaks that sales alone cannot fix. Hear practical takes on which costs should scale, when to buy back time, hiring for a 3–4x return, and running quarterly expense audits to keep the business lean.

What if the business model you've been duct-taping together is the very thing keeping you from the success you're meant for in 2026? Are you still arguing for your limitations while wondering why your growth has stalled? After a much-needed break to celebrate our wedding and recharge on our honeymoon, Jenni and I are back behind the mic to get real about the massive shifts happening in our industry! We've seen more disruption in the last 12 months than in the past two decades combined, and a "wait and see" approach is no longer an option. In this episode, we unpack the mental shifts required to actually thrive in this new climate. We talk about why your true desires are actually a map to your purpose, how to stop self-sabotaging with goals that don't line up with your actions, and why you have to clean up the mental "mud" if you want to keep the results you're after. It is time to reclaim your agency and stop letting your brain's old predictions dictate what's possible for you, because the world needs your unique frequency now more than ever. If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter. Hey there, Digital CEO! If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you. Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!). Head to www.businessbydesign.net/ and join the waitlist today! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones! In this episode you'll hear: A look at the current state of the industry and why more disruption has happened in the last 12 months than in the previous 20 years The "Wait and See" trap that many entrepreneurs fall into and why waiting for the economy or industry to "get better" is a recipe for failure Why high performance is actually a state of being rather than a set of actions, and how to operate from your "future self" today The "Grow Where You Are" challenge that encourages you to stop looking for success in the next course or strategy and find it in your current environment A deep dive into the "Desire is Dharma" framework and how to distinguish between ego-driven goals and your soul's true path Why falling in love with the process of contribution is the only way to actually reach your financial targets My "Dirty Dog and White Sheets" metaphor for identifying where your business goals and your mental fears are completely out of alignment Why resourcefulness is the ultimate antidote to fear and how to build the resiliency muscle that allows you to handle any obstacle A final call to reclaim your self-agency by realizing that personal, professional, and spiritual growth are the only things you can never outsource to AI For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/799