The Mind Your Business Podcast

Episode 805: How to Become a Stellar Coach (So You Can Get More Results For Your Clients) - Part Two

Mar 16, 2026
They dig into how powerful questions, not more information, spark real breakthroughs. Learn why 'why' questions trap thinking and how 'what' and 'how' cut through ego. Hear techniques for getting specific goals, testing believability, and chunking multi-layered problems. Discover curiosity tactics like the Sherlock Holmes approach and flipping complaints to reveal hidden incentives.
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ANECDOTE

Star Wars Prop Building Sparked Viral Engagement

  • James shares his Star Wars prop-building Instagram success and discovery of the supportive niche.
  • He found 2M views and a welcoming community after documenting his theater build and thrifted greeblies research.
ADVICE

Stay In Your Lane And Focus On Message Over Drama

  • Ignore industry drama and focus on serving one person repeatedly; strategy and principles don't change.
  • James argues market mind changes messaging, but the underlying strategy, copy, and process remain consistent over decades.
ADVICE

Get Outcomes Down To Dates Numbers And Prices

  • Drill outcomes into specifics: get a date, exact numbers, price and target metrics.
  • James role-plays turning "launch first product" into "100 members by September 15th at $29–$39/month."
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