The Marchitect
The Compete Network by Klue
The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.Produced by The Compete Network by Klue.
Top mentioned books
Here are the most frequently recommended books on The Marchitect podcast:
#1 Mentioned in 1 episodes
Obviously Awesome
How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
#2 Mentioned in 1 episodes
Sales Pitch
April Dunford
