Obviously Awesome

In 'Obviously Awesome,' April Dunford provides a practical, step-by-step guide on product positioning.

Drawing from her extensive experience in tech marketing, Dunford explains how to identify a product's 'secret sauce' and sell it to the right audience.

The book covers key topics such as the five components of effective positioning, how to connect an audience to the product's value, choosing the best market, and leveraging market trends.

It is punctuated with witty anecdotes and compelling case studies, making it both entertaining and illuminating for entrepreneurs, marketers, and salespeople.