#6482

Mentioned in 8 episodes

Sales Pitch

Book •

Mentioned by

Lenny Rachitsky

Mentioned in 8 episodes

Mentioned by

Lenny Rachitsky

as her second book, building on her career and offering a framework for pitching and selling products.

A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)

Mentioned by

Lenny Rachitsky

, referencing her connection to

Matt Dixon

and her positive comments on his work.

The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

Mentioned by

Kipp Bodnar

as a book outlining the importance of understanding that a sales pitch is a unique thing.

The 3-Step Framework To Win Every Sales Pitch ft. April Dunford

Mentioned by

April Dunford

in the episode description as another book she has published on crafting sales stories.

New Thinking on Market Categories

Mentioned by

Harry Dry

when relating a company's story to its sales pitch.

The Day You Become a Better Storyteller with Harry Dry (Founder of Marketing Examples)

Mentioned by

April Dunford

as a follow-up book that teaches the sales pitch structure for translating positioning into a testable pitch.

Post Positioning - Testing and Execution

Recommended by Spencer Meeks and mentioned by

Nico Johnson

as a book everyone should read.

845: How to Build Influence in a $1 Trillion Industry

Mentioned by

Anthony Pierri

while discussing Freckle's positioning against Clay.

How a Small Company Positions Against Their Top Competitor w/ Anthony Pierri

Recommended by

Spenser Meeks

for practical sales frameworks.

809: Storytelling > Specs: How To Sell Anything Better In 2025

Mentioned by

Jason Knight

and

April Dunford

as her other recent book that complements positioning by focusing on selling.

April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning? (with April Dunford, Author “Obviously Awesome“ and “Sales Pitch“)

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