

Business Bros
Hernan Sias
Listen to the stories of real life entrepreneurs as the navigate the ways of an entrepreneur. Learn from the mistakes and the wins these business owners go through on their journey to success. Join the conversation on Social @BusinessBrosPod and buckle up for a daily dose of podcasting to get you into action!
Episodes
Mentioned books

Sep 18, 2018 • 33min
Episode 45 – What Every Old Entrepreneur Wishes They’d Done Differently Part 2
In this episode we cover the 14 things every old entrepreneur wished they’d done differently. The things they would have done to increase their profits, save more time and become top producers in their industries. Everyone wishes they had a time machine to do things different but when confronted with the opportunity to actually make a change, few ever do. You can be better in the changing market. You can learn the skills you need to make a difference in how you lead generate, follow-up, present, negotiate and close. You can get coaching to become that top producer you say you want to be, just go to www.SiasFirst.com and click on the FREE COACHING CALL button at the top of the website if you are in Real Estate select Harris Certified Real Estate Coach all other businesses select Money Coaching Club. Your new life starts today, if you choose to make that change. Join the conversation on Facebook @SiasFirst or on Twitter @BusinessBrosPod. Music by www.bensound.com
Courtesy of Tim and Julie Harris Real Estate Coaching.
1 That the fastest path is NOT to reinvent the wheel; it’s to follow in the path of others who have already won.
2 That they should have ‘kept their powder dry’ and invested in more, earlier, during the times of greatest opportunity.
3 That they should have forced themselves to do what they didn’t want to do when they didn’t want to do it, AND that they should have learned how to do it at a high level earlier.
4 That they should have paid themselves instead of last, or when there was something left. Warren Buffett: “Do not save what is left after spending, but spend what is left after saving.”
5 That everything takes at least 5 times as long as they wanted / thought it would.
6 That they should have created multiple sources of income as early as possible.
7 That they should not have allowed their egos to be seduced into non-profit driven decisions.
8 That they should have dumped the losers faster and doubled down on the winners regarding many things. Staff, rental property, etc.
9 That booms and busts in their own personal economies are optional.
10 That they spent too much time worrying about silly stuff that didn’t lead to profit, like team culture and branding.
11 That they didn’t have to spend so much on their kid’s education.
12 That they should have become a powerful listing agent sooner.
13 That they should have nurtured their database and created a higher level of repeat and referral business, which costs less than buying business and creating so many new transactions all the time.
14 That ‘some money is better than no money’ on certain deals; flexibility creates profit more than inflexibility.

Sep 17, 2018 • 32min
Episode 44 – What Every Old Entrepreneur Wishes They’d Done Differently Part 1
In this episode we cover the 14 things every old entrepreneur wished they'd done differently. The things they would have done to increase their profits, save more time and become top producers in their industries. Everyone wishes they had a time machine to do things different but when confronted with the opportunity to actually make a change, few ever do. You can be better in the changing market. You can learn the skills you need to make a difference in how you lead generate, follow-up, present, negotiate and close. You can get coaching to become that top producer you say you want to be, just go to www.SiasFirst.com and click on the FREE COACHING CALL button at the top of the website if you are in Real Estate select Harris Certified Real Estate Coach all other businesses select Money Coaching Club. Your new life starts today, if you choose to make that change. Join the conversation on Facebook @SiasFirst or on Twitter @BusinessBrosPod. Music by www.bensound.com
Courtesy of Tim and Julie Harris Real Estate Coaching.
1 That the fastest path is NOT to reinvent the wheel; it’s to follow in the path of others who have already won.
2 That they should have ‘kept their powder dry’ and invested in more, earlier, during the times of greatest opportunity.
3 That they should have forced themselves to do what they didn’t want to do when they didn’t want to do it, AND that they should have learned how to do it at a high level earlier.
4 That they should have paid themselves instead of last, or when there was something left. Warren Buffett: “Do not save what is left after spending, but spend what is left after saving.”
5 That everything takes at least 5 times as long as they wanted / thought it would.
6 That they should have created multiple sources of income as early as possible.
7 That they should not have allowed their egos to be seduced into non-profit driven decisions.
8 That they should have dumped the losers faster and doubled down on the winners regarding many things. Staff, rental property, etc.
9 That booms and busts in their own personal economies are optional.
10 That they spent too much time worrying about silly stuff that didn’t lead to profit, like team culture and branding.
11 That they didn’t have to spend so much on their kid’s education.
12 That they should have become a powerful listing agent sooner.
13 That they should have nurtured their database and created a higher level of repeat and referral business, which costs less than buying business and creating so many new transactions all the time.
14 That ‘some money is better than no money’ on certain deals; flexibility creates profit more than inflexibility.

Sep 14, 2018 • 31min
Business Bros – Episode 43 – 18 Relentless Lead Follow-Up HCC Rules Part 2
In this episode we discuss the 18 relentless lead follow up rules provided by the Harris Certified Real Estate Coaching program. We go through the points making them not only relevant to Real Estate agents but also to Insurance agents. Follow-up is where the money is made in any sales job and Real Estate is no different. Making these changing in your practice and implementing will dramatically change the way you do business, will allow you to be of service to more people and as a result you will make more money. Join the conversation of Facebook @SiasFirst or on Twitter @BusinessBrosPod, we would love to hear from you. You can also schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
18 Relentless Lead Follow Up Rules
Memorize, Internalize and practice daily and you will Almost instantly be making more money, more consistently.
Rule: You must follow up daily on ALL leads of all types, until they either: List or buy with you (or tell you they’re listing or buying with someone else) OR - They file a restraining order because you’re following up so well and so consistently!
1.Relentless Lead Follow Up means that the goal is to feel like you might be ‘over communicating’ with prospects. In reality, it is impossible to over-communicate with prospects or even existing clients. The #1 complaint listed in a recent NAR survey of hundreds of recently closed real estate clients was, “lack of communication and follow up by my real estate agent.”
BE the One Who Follows Up. Many agents make the initial call or contact. Almost no one follows up.Can you guess who makes more money? For example, when a home expires, everyone calls. However, if they don’t get the appointment on the initial try, 99% of real estate agents give up, lose the lead or convince themselves that the customer isn’t motivated.
Schedule your Relentless Lead Follow Up DAILY. No excuses! You must end each day knowing that you have communicated with ALL of your leads. By the way, email doesn’t count. It is so important that you should no longer say that you ‘worked’ any day that you skipped your Lead Follow Up.
4.Keep all of your leads in one place, using one system. For example, we recommend either a super-simple 3 x 5 card system, or Top Producer (which almost all of you have but don’t use). Top Producer has some excellent training systems that don’t take long to help you utilize their service.
Enter ALL of your new leads into your dedicated system daily. Keep your system updated and you’ll be more likely to actually practice Relentless Lead Follow Up. This of course means that you’ll make more money faster.
Leads are labeled either “A, B, or C Quality.”
A lead is someone who will buy or sell with you in the next 45 days or less. These people are to be called DAILY, concentrating on setting your next appointment.
B Leads are 45 to 90 day leads that have logical conditions. This can be something like a pending relocation contract with their employer, an apartment lease ending, their financing needs approval, or getting back from their honeymoon. The condition must MAKES SENSE and each condition has some sort of time frame associated with it. Call these leads WEEKLY to stay in touch and help them fix the condition if possible. This will ensure that YOU will be the agent they use when the time is right.
C Leads are any of the following: You’ve spoken with them before but they stopped responding. Their plans are way too far out in the future. Something is flakey about them, like maybe they’re working with someone else or aren’t pursuing financing. Since C leads have a lot of questions and uncertainty surrounding them, you must also call them DAILY until you upgrade them to an A or B lead or cut them loose after determining they are flakey. Three calls should do the trick.
Secret: Always leave the door open on your last call so if they become un-flakey, they’ll call you instead of someo

Sep 13, 2018 • 36min
Business Bros – Episode 42 – 18 Relentless Lead Follow-Up HCC Rules Part 1
In this episode we discuss the 18 relentless lead follow up rules provided by the Harris Certified Real Estate Coaching program. We go through the points making them not only relevant to Real Estate agents but also to Insurance agents. Follow-up is where the money is made in any sales job and Real Estate is no different. Making these changing in your practice and implementing will dramatically change the way you do business, will allow you to be of service to more people and as a result you will make more money. Join the conversation of Facebook @SiasFirst or on Twitter @BusinessBrosPod, we would love to hear from you. You can also schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
18 Relentless Lead Follow Up Rules
Memorize, Internalize and practice daily and you will Almost instantly be making more money, more consistently.
Rule: You must follow up daily on ALL leads of all types, until they either: List or buy with you (or tell you they’re listing or buying with someone else) OR - They file a restraining order because you’re following up so well and so consistently!
1.Relentless Lead Follow Up means that the goal is to feel like you might be ‘over communicating’ with prospects. In reality, it is impossible to over-communicate with prospects or even existing clients. The #1 complaint listed in a recent NAR survey of hundreds of recently closed real estate clients was, “lack of communication and follow up by my real estate agent.”
BE the One Who Follows Up. Many agents make the initial call or contact. Almost no one follows up.Can you guess who makes more money? For example, when a home expires, everyone calls. However, if they don’t get the appointment on the initial try, 99% of real estate agents give up, lose the lead or convince themselves that the customer isn’t motivated.
Schedule your Relentless Lead Follow Up DAILY. No excuses! You must end each day knowing that you have communicated with ALL of your leads. By the way, email doesn’t count. It is so important that you should no longer say that you ‘worked’ any day that you skipped your Lead Follow Up.
4.Keep all of your leads in one place, using one system. For example, we recommend either a super-simple 3 x 5 card system, or Top Producer (which almost all of you have but don’t use). Top Producer has some excellent training systems that don’t take long to help you utilize their service.
Enter ALL of your new leads into your dedicated system daily. Keep your system updated and you’ll be more likely to actually practice Relentless Lead Follow Up. This of course means that you’ll make more money faster.
Leads are labeled either “A, B, or C Quality.”
A lead is someone who will buy or sell with you in the next 45 days or less. These people are to be called DAILY, concentrating on setting your next appointment.
B Leads are 45 to 90 day leads that have logical conditions. This can be something like a pending relocation contract with their employer, an apartment lease ending, their financing needs approval, or getting back from their honeymoon. The condition must MAKES SENSE and each condition has some sort of time frame associated with it. Call these leads WEEKLY to stay in touch and help them fix the condition if possible. This will ensure that YOU will be the agent they use when the time is right.
C Leads are any of the following: You’ve spoken with them before but they stopped responding. Their plans are way too far out in the future. Something is flakey about them, like maybe they’re working with someone else or aren’t pursuing financing. Since C leads have a lot of questions and uncertainty surrounding them, you must also call them DAILY until you upgrade them to an A or B lead or cut them loose after determining they are flakey. Three calls should do the trick.
Secret: Always leave the door open on your last call so if they become un-flakey, they’ll call you instead of someo

Sep 12, 2018 • 36min
Business Bros – Episode 41 – 7 Step Listing Process for Real Estate Agents Part 2
In this episode we discuss why it is important to look at your Real Estate business from a Cash Flow perspective and take the necessary steps to develop a system to become a dominating listing agent. If you are tired of going through feast and famine, cash spurt real estate cycle, then this process and becoming a listing agent is the way to cure your financial dilemma. We invite you to broaden your skills and do what it takes to take your Real Estate business to the next level. Join the conversation on Facebook @SiasFirst. As a Harris Certified Real Estate Coach, I encourage you to schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
7 Step Listing Process (Harris Certified Real Estate Coaching Presentation)
You must list to last in the Real Estate game
Any new agent can be a listing agent
No need to “pay your dues”
Listings are mental labor, Working with buyers is physical labor
Showings, inspections
You can handle more listing business than buyer business
How many listings can you handle at once?
With a process, alone maybe 10 listings
How many buyers can you handle alone?
With a process maybe 3 tops.
Just not enough time in the day to show more than 3
Being a listing agent requires education, skill, polish, motivation and perseverance than a buyer's agent.
Listing agents make more money, more consistently with less stress.
Listing agents know how to consistently generate listing leads, follow-up, prequalify them, present in a way that they take the listing, negotiate in a way that they sell the listing and close the deal.
They do this in a way that the seller trusts them and refers them.
Listing agents work with more than repeat business. They successfully help “colder” leads due to their high level of skill and confidence
FACT: Many agents do the same amount of business every year because they are dependent on what comes in naturally ie The Easy Button. To go to the next level you must learn to not just work with people you know but with people you don’t know.
Seven P’s of a Listing Agent
Profit comes from Previewing, prequalifying, preparing, PLP and a polished professional presentation. (prayer doesn’t hurt either)
Step 1: Generate the lead
Remember the spokes on the wheel. Lead generation isn’t achieve by one, magic silver bullet.
You should implement at least 5 spokes of lead generation.
Perfect, purify and pursue until you are the BEST at each spoke
Do what you don’t want to do, when you don’t want to do it, at the highest level
Usually it means doing MORE prospecting, marketing, lead follow-up than you THINK you should be doing
If you struggle with lead generation get help!! Real Estate doesn’t have to be feast or famine, no more roller coaster income.
Commit to ending cash ‘SPURTS’ and get into cash ‘FLOW’
It starts with Lead Generation
Step 2: Follow up with Urgency
Follow our 18 Lead Follow Up Rules, starting with understanding URGENCY!
Never end the day without following up on 100% of your leads.
Doesn’t matter if they came in via email, voicemail, text or online. FOLLOW-UP
Buyer leads are listing leads in buyer’s clothing. Don’t blow off your buyers just because “you have to many buyers”. Use scripts like “which home in the area do you plan on selling?”
Step 3: Pre-Qualify for motivation and time frame
Prequalify 100% of your leads, both buyer and sell, 100% of the time, using buyer and seller pre-qualification scripts, 100% of the time.
Don’t use different rules for different types of leads.
Always know the following prior to listing appointment
Seller’s time frame
Sellers motivation
Are they buying as well?
Are they speaking wi

Sep 11, 2018 • 28min
Business Bros – Episode 40 – 7 Step Listing Process for Real Estate Agents Part 1
In this episode we discuss why it is important to look at your Real Estate business from a Cash Flow perspective and take the necessary steps to develop a system to become a dominating listing agent. If you are tired of going through feast and famine, cash spurt real estate cycle, then this process and becoming a listing agent is the way to cure your financial dilemma. We invite you to broaden your skills and do what it takes to take your Real Estate business to the next level. Join the conversation on Facebook @SiasFirst. As a Harris Certified Real Estate Coach, I encourage you to schedule your free coaching call on our website www.SiasFirst.com. Music by www.bensound.com
7 Step Listing Process (Harris Certified Real Estate Coaching Presentation)
You must list to last in the Real Estate game
Listings are mental labor, Working with buyers is physical labor
You can handle more listing business than buyer business
Being a listing agent requires education, skill, polish, motivation and perseverance than a buyer's agent.
Listing agents make more money, more consistently with less stress.
Listing agents know how to consistently generate listing leads, follow-up, prequalify them, present in a way that they take the listing, negotiate in a way that they sell the listing and close the deal.
They do this in a way that the seller trusts them and refers them.
Listingagents work with more than repeat business. They successfully help “colder” leads due to their high level of skill and confidence
FACT: Many agents do the same amount of business every year because they are dependent on what comes in naturally ie The Easy Button. To go to the next level you must learn to not just work with people you know but with people you don’t know.
Seven P’s of a Listing Agent
Profit comes from Previewing, prequalifying, preparing, PLP and a polished professional presentation. (prayer doesn’t hurt either)
Step 1: Generate the lead
Remember the spokes on the wheel. Lead generation isn’t achieve by one, magic silver bullet.
You should implement at least 5 spokes of lead generation.
Do what you don’t want to do, when you don’t want to do it, at the highest level
If you struggle with lead generation get help!! Real Estate doesn’t have to be feast or famine, no more roller coaster income.
Commit to ending cash ‘SPURTS’ and get into cash ‘FLOW’
It starts with Lead Generation
Step 2: Follow up with Urgency
Follow our 18 Lead Follow Up Rules, starting with understanding URGENCY!
Never end the day without following up on 100% of your leads.
Doesn’t matter if they came in via email, voicemail, text or online. FOLLOW-UP
Buyer leads are listing leads in buyer’s clothing. Don’t blow off your buyers just because “you have to many buyers”. Use scripts like “which home in the area do you plan on selling?”
Step 3: Pre-Qualify for motivation and time frame
Prequalify 100% of your leads, both buyer and sell, 100% of the time, using buyer and seller pre-qualification scripts, 100% of the time.
Don't use different rules for different types of leads.
Always know the following prior to listing appointment:
Seller’s time frame
Sellers motivation
Are they buying as well?
Are they speaking with other agents, if so how many, who and how did they decide?
Price they have in mind and why
Step 4: Send the Pre Listing Package
Always send your powerful, proven pre-listing package before every listing appointment, no exceptions. Fedex, drop off any way but do it.
Warning: Just because no one in your office does this, doesn’t make it right. It makes it more important and obvious why you’ll stand out and take more listings!
Take your time to make your PLP shine!
It’s one of the mo

Sep 10, 2018 • 30min
Business Bros – Episode 39 – Your Magic Number for Insurance Agents
In this episode we discuss what an Insurance Agent needs to close on a daily basis to cover all the necessary overhead. More importantly, we discuss the process how you can figure out your magic number to not only survive but to thrive in your sales job. The numbers are the life blood of your business and you must know what your goals are in order to develop an action plan to get there. Show notes below in case you want to calculate your own Magic Number. Join the conversation on our website or schedule your free coaching call www.SiasFirst.com you can also find us on Facebook @SiasFirst. Music by www.bensound.com
Magic Number
Required Monthly Income (RMI)
What is your monthly overhead?
Add up all bills, rents, personal and business
Multiply by 1.35 for taxes
$4000 x 1.35 = $5400 (RMI)
Calculate Required Monthly Premium (RMP)
Take RMI and divide by your contracted rate
$5400/.70 = $7714.29
Multiply RMI by 10(or by average commission rate from carrier)
$7714.29 x 10 = $77,142.90 (RMP)
Average annual premium for your clients
Management system can help you determine this
Home and auto will be less than commercial
For example $2000 premium per policy (PPP)
You Magic Number
Take your RPM divide it by PPP
$77,142.90/$2000 = 38.5 Magic Number
If you focus on commercial your PPP will be larger and you Magic Number will be smaller
This should be your goal per month
Means you need to write 2 policies per day to meet your goal of 40 ish policies per month
Means you need to talk to 6 people per day about insurance to close 2 for each of the 20 working days in the month.
If you double your efforts and talk to 12 people per day
Close 4 per day
You could earn $15k per month
This doesn't even include renewals or broker fees
Balls in your court

Sep 7, 2018 • 29min
Business Bros – Episode 38 – Money Making Activities Part 3
In this episode we continue our discussion on the money making activities that you should be focusing your attention on. You spend a lot of time in your business doing the busy work and convince yourself that you are in fact working. Truth is, just because you are busy does not mean you are productive of making money. Focus your efforts on the things we discuss on this podcast episode and you will see your bottom line increase. As always, join the conversation on Facebook @SiasFirst or go to our website to get your free coaching call www.SiasFirst.com. Music by www.bensound.com. Show notes
Money-making activities
PC Kruizers Failure: Customer follow-up
We didn’t adapt to the changing tech landscape
We didn’t follow up with existing customers
Satisfaction Surveys
Referrals
Money-making activities (per Tim & Julie Harris):
Lead generation
Meet 5 new people daily
Networking events
Meetup
Charity
Educational
Speaking engagements (you present)
Figure out how to reach your potential clients (without buying leads)
Real Estate
FSBO/Expired Listings
Door-knocking
MCC tell us about your business
Grocery shopping
Social events
Church
Happy hour
Birthday parties
Neighbors
Gym
Don’t eat lunch alone
Talk to them about your business
FORD
Family
Occupation
Recreation
Dreams
Make 5 phone contacts daily
Circle of Influence
Existing/Previous clients
Fanatical Prospecting by Jeb Blount
Always prospecting
Keeping the pipe full
Keep records of your list
90 day rule
Stop selling in December hurts in February
ABC - Always Be Closing
Follow-up
This is where businesses often fail
85% of the business is earned after the 5th follow-up
Newest listing after 4 calls and 3 text messages and 2 voicemails.
Be consistent
Follow up monthly, every other month
Tell them how you will follow up and do what you say
Objective is to set appointments
Appointments are scheduled to present and close
Prequalify clients to identify their needs
Needs vs Wants
Spend your time with the needs
You are there to be of service, so find out the best way to help
Presenting
Meeting with clients
Have a presentation ready
AVOID POWER POINT
Find out what their greatest concerns are right off the bat
Present to their greatest concerns
Negotiating
Be of service to others
Often you are representing the customer or their needs
Insurance agent: best coverage and price
Real Estate agent: best price and terms
Taxes: best strategies to legally pay minimum tax
Negotiate in the best interest of the customer
Closing
Ask for referrals
Within 30 days, follow-up again, show you care
Referrals
The work we don’t want to do
Cold calls (lead generation)
Follow-up calls (continued relationship)
Ask for what you want (referrals)
Do the work!
Nothing is handed to you, you have to work
Working is NOT listening to podcasts!
Work is WORK, the stuff you don’t want to do
You are a Salesperson!
Productive vs Busy

Sep 6, 2018 • 27min
Business Bros – Episode 37 – Money Making Activities Part 2
In this episode we continue our discussion on the money making activities that you should be focusing your attention on. You spend a lot of time in your business doing the busy work and convince yourself that you are in fact working. Truth is, just because you are busy does not mean you are productive of making money. Focus your efforts on the things we discuss on this podcast episode and you will see your bottom line increase. As always, join the conversation on Facebook @SiasFirst or go to our website to get your free coaching call www.SiasFirst.com. Music by www.bensound.com. Show notes
Money-making activities
PC Kruizers Failure: Customer follow-up
We didn’t adapt to the changing tech landscape
We didn’t follow up with existing customers
Satisfaction Surveys
Referrals
Money-making activities (per Tim & Julie Harris):
Lead generation
Meet 5 new people daily
Networking events
Meetup
Charity
Educational
Speaking engagements (you present)
Figure out how to reach your potential clients (without buying leads)
Real Estate
FSBO/Expired Listings
Door-knocking
MCC tell us about your business
Grocery shopping
Social events
Church
Happy hour
Birthday parties
Neighbors
Gym
Don’t eat lunch alone
Talk to them about your business
FORD
Family
Occupation
Recreation
Dreams
Make 5 phone contacts daily
Circle of Influence
Existing/Previous clients
Fanatical Prospecting by Jeb Blount
Always prospecting
Keeping the pipe full
Keep records of your list
90 day rule
Stop selling in December hurts in February
ABC - Always Be Closing
Follow-up
This is where businesses often fail
85% of the business is earned after the 5th follow-up
Newest listing after 4 calls and 3 text messages and 2 voicemails.
Be consistent
Follow up monthly, every other month
Tell them how you will follow up and do what you say
Objective is to set appointments
Appointments are scheduled to present and close
Prequalify clients to identify their needs
Needs vs Wants
Spend your time with the needs
You are there to be of service, so find out the best way to help
Presenting
Meeting with clients
Have a presentation ready
AVOID POWER POINT
Find out what their greatest concerns are right off the bat
Present to their greatest concerns
Negotiating
Be of service to others
Often you are representing the customer or their needs
Insurance agent: best coverage and price
Real Estate agent: best price and terms
Taxes: best strategies to legally pay minimum tax
Negotiate in the best interest of the customer
Closing
Ask for referrals
Within 30 days, follow-up again, show you care
Referrals
The work we don’t want to do
Cold calls (lead generation)
Follow-up calls (continued relationship)
Ask for what you want (referrals)
Do the work!
Nothing is handed to you, you have to work
Working is NOT listening to podcasts!
Work is WORK, the stuff you don’t want to do
You are a Salesperson!
Productive vs Busy

Sep 5, 2018 • 27min
Business Bros – Episode 36 – Money Making Activities Part 1
In this episode we talk about the first money making activity, lead generation and the importance of keeping your pipeline full. We drill down on the important reason to prospect and discuss some important concepts from Jeb Blount's book Fanatical Prospecting. We give you some great ideas on where to prospect and share a script that you can use to help you generate more leads. If you are interested in hearing more about this topic or you want to schedule your free coaching call go to our website www.SiasFirst.com or join the conversation on Facebook @SiasFirst. Music by www.bensound.com


