Gimbal Podcast

Blake Martin, Head of Content for Ryan Holiday, builds multi-platform content and scales storytelling-driven strategies. He discusses using AI as a research tool, Ryan’s analog note-card system, tailoring storytelling to each medium, and optimizing for conversions over raw views. He also covers testing hooks, repeating what works, and practical hiring criteria for creators.

Mia Zimonjic, researcher and story producer who finds deep-dive angles. Alex Michael, head of guest outreach who shapes interview opportunities. Emma Krebs, producer who runs booking, prep, and post for high-profile wellness shows. They talk research tactics, producing at scale, timelines and batching, video versus audio, shorts strategy, and whether famous names really move the needle.

Jamie Whiffen, a YouTube growth strategist who turns creator channels into client pipelines. He explains why consulting beats full-time roles, how top creators maintain relentless standards, and when YouTube outperforms short-form platforms. Talks cover scaling a consulting business, outsourcing vs hiring editors, AI’s effect on talking-head content, and practical tips for titles, thumbnails, and creator workflows.

Ricardo Ritrovato, Creative Director for @futcrunch, gives a behind-the-scenes look at how one of the most innovative football media brands creates content with top-tier athletes and creators. In this episode of The Gimbal Podcast, Ricardo shares his origin story, what it’s like working with professional footballers, and the key metrics that define top-tier creators. He also dives into the mindset behind building a successful brand, how luck plays a role in the journey, and how the Futcrunch team operates at scale. Ricardo wraps with rapid-fire insights for creators looking to level up their content and break into the industry. Timestamps: 00:00 - Intro 0:23 - Working with Pro Footballers 4:10 - 3 Metrics of Top Tier Creators 11:34 - The Origin Story 14:09 - Success From The Start? 16:09 - The Winning Mindset 19:36 - How Luck Has Played a Role 22:51 - Futcrunch's Full Team 30:16 - Rapid Fire Question 34:05 - Outro Connect with our Guest: Follow Ricardo Ritrovato on Instagram: https://www.instagram.com/soyritro/ Follow Ricardo Ritrovato on LinkedIn: https://www.linkedin.com/in/ricardoritrovato?originalSubdomain=uk Follow Futcrunch on Instagram: https://www.instagram.com/futcrunch/ Subscribe to Futcrunch on YouTube: https://www.youtube.com/@futcrunch Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on LinkedIn: https://www.linkedin.com/in/olina-cavedoni Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Sam Gaudet, creative director who scaled Dan Martell’s brand to 10M+ followers, shares the playbook for runaway YouTube growth. He unpacks ideation routines, separating ideas from production, and how a multi-role team scales content. He also covers the eight–ten week workflow, balancing evergreen with timely AI topics, and what makes an A player on a creator team.

They sort the best and worst YouTube advice into a practical tier list. Conversations cover thumbnail swipe files and smart A/B testing. They debate tool consolidation and the real value of frequent analytics reports. Topics include prioritizing audio, front-loading value, publishing at 80% done, and when to repeat winning formats.

Molly McDonald, founder of Blue Door Productions and producer of ambitious creator-brand projects, tells wild production stories. She covers rescuing dogs by private jet, turning risky concepts into viral films, pitching sponsors after many no's, and blending TV rigor with creator-first speed. Short, punchy tales of logistics, diplomacy, and getting things done against the odds.

Danny Desatnik, Former Head of Partnerships at Creator Camp, gives a behind-the-scenes look at how one of the fastest-growing creator communities is building real-world opportunities for digital storytellers. In this episode of The Gimbal Podcast, Danny shares what Creator Camp is, how its film festival works, who gets screened, and how creators can get involved in a community designed to elevate emerging talent.He also dives into the importance of community, how he built meaningful relationships in the creator space, Devin’s tactic for meeting the right people, and creators currently on his radar.Timestamps:00:00 - Intro1:04 - What is Creator Camp2:25 - Creator Camp's Film Festival3:46 - Who Gets Screened?8:18 - How Can YOU Get Involved?15:30 - The Importance of Community24:05 - How Danny Built Community31:18 - Devin's Tactic for Meeting People37:46 - Creators on Danny's Radar39:34 - OutroConnect with our Guest:Follow Danny Desatnik on Instagram: https://www.instagram.com/datkeed/Follow Danny Desatnik on LinkedIn: https://www.linkedin.com/in/dannydesatnik/Follow Creator Camp on Instagram: https://www.instagram.com/creatorcamp/Subscribe to Creator Camp on YouTube: https://www.youtube.com/@creatorcampsStay Connected:If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations!Meet our Hosts:Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/Our Social Channels:Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/Follow Gimbal Podcast on X: https://x.com/GimbalPodcastFollow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcastListen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Jason Morena, Camera Operator and Editor for @garyvee and former Head of Content for Mike Posner, gives a behind-the-scenes look at what it takes to operate inside one of the internet’s most prolific content machines. In this episode of The Gimbal Podcast, Jason shares his experience working with Gary Vee, how creators grow and sustain an audience, and what his intense day-to-day life in production really looks like.He also dives into what makes a strong team, a practical playbook for starting today, the qualities of great leaders, and how creators can build a lasting legacy. Jason wraps with underrated creators to watch and lessons from working at the highest level of content creation. Timestamps: 00:00 - Intro 00:27 - Working With Gary Vee 02:39 - How To Grow An Audience 04:52 - Jason's Extreme Daily Life 14:02 - What Makes A Good Team? 16:02 - Playbook For Starting Today 20:39 - Qualities Of Great Leaders 32:08 - How To Build A Legacy 34:30 - Underrated Creator Today 35:10 - Outro Connect with our Guest: Follow Jason Morena on Instagram: https://www.instagram.com/jason.morena/ Follow Jason Morena on LinkedIn: https://www.linkedin.com/in/jason-morena-0a48a8134/ Follow Gary Vee on Instagram: https://www.instagram.com/garyvee/ Subscribe to Gary Vee on YouTube: https://www.youtube.com/@garyvee Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Benjamí Grau, former Head of Design for Iman Gadzhi and creative strategist for YouTube channels, explains how high-level design and bold thumbnails shaped rapid growth. He recounts creative risks, naming and cultural timing, thumbnail wins and fails. Hear practical tactics on packaging, testing formats, and building standout personal brands.