Gimbal Podcast Ryan Holiday’s Head of Content Isn’t Chasing Views
May 1, 2026
Blake Martin, Head of Content for Ryan Holiday, builds multi-platform content and scales storytelling-driven strategies. He discusses using AI as a research tool, Ryan’s analog note-card system, tailoring storytelling to each medium, and optimizing for conversions over raw views. He also covers testing hooks, repeating what works, and practical hiring criteria for creators.
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Episode notes
Always Give Value Before You Sell
- Make every piece of content serve a clear purpose beyond views like selling, bookings, or growing a funnel.
- For sales content, provide value first, then present the course or offer as the next logical step.
Tell People The Offer Many Times
- Repeat important offers and messages many times across channels; one notice rarely converts.
- Blake recounts how repeated daily posts during a book launch reached people who only learned about the book after multiple exposures.
Make Content You Want To Watch Repeatedly
- Make the content you genuinely want to watch and keep doing it until others want it too.
- Blake calls this the best content advice: be one of one and sustain what you enjoy to outlast trend-chasing.
