Gimbal Podcast

Freelance producer Jesse Krim, gives a behind-the-scenes look at how traditional television professionals can transition into the Creator Economy. In this episode of The Gimbal Podcast, Jesse shares the harsh realities of the industry shift, why more producers are choosing to work with creators, and how to gain access to opportunities in the YouTube space. She also dives into the biggest mistakes to avoid, underrated roles within creator teams, escaping the corporate ladder trap, and creators on the rise to watch. Timestamps: 00:00 - Intro 0:44 - The Harsh Reality 5:13 - Why Work With Creators? 9:23 - How To Gain Access 11:30 - The Industry Shift Event 24:12 - Biggest Mistakes To Avoid 27:41 - Underrated Creator Roles 30:28 - The Corporate Ladder Trap 36:46 - Creator On The Rise 37:11 - Outro Connect with our Guest: Follow Jesse Krim on LinkedIn: https://www.linkedin.com/in/jesse-krim/ Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Hunter Peterson, former Head of Production for Beast Philanthropy, gives a behind-the-scenes look at how one of YouTube’s most impactful channels builds stories that drive both views and real-world change. In this episode of The Gimbal Podcast, Hunter shares how he joined Beast Philanthropy, the storytelling principles that power the channel, and which metrics actually matter when scaling purpose-driven content. He also dives into why packaging is crucial, how back catalog licensing works, negotiating fair deals, and leveling up your business as a creator. Hunter wraps with creators to watch today and lessons for building content that lasts. Timestamps: 00:00 - Intro 0:34 - Joining Beast Philanthropy 4:29 - Lessons On Storytelling 9:16 - Which Metrics Matter 13:25 - Why Packaging Is Crucial 22:27 - Back Catalog Licensing 28:51 - Negotiating Fair Deals 37:59 - Levelling Up Your Business 42:46 - Creators To Watch Today 43:39 - Outro Connect with our Guest: Follow Hunter Peterson on Instagram: https://www.instagram.com/hitherehunter/ Follow Beast Philanthropy on Instagram: https://www.instagram.com/beastphilanthropy/ Follow Beast Philanthropy on X: https://x.com/beastphila46701 Subscribe to Beast Philanthropy on YouTube: https://www.youtube.com/@BeastPhilanthropy Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Dan Lambert, YouTube operations leader who scales multiple high‑subscriber channels, shares a behind‑the‑scenes look at running channel networks. He breaks down day‑to‑day ops, why many second channels fail, and when a second channel makes sense. He also covers team growth, hiring strategies, and how to pivot content and leverage AI in workflows.

Becky Isjwara, Head of YouTube for @aliabdaal, gives a behind-the-scenes look at how one of the internet’s biggest educational creators operates his channel at scale. In this episode of The Gimbal Podcast, Becky shares how she joined Ali’s team, what being “Head of YouTube” actually entails, and how the channel manages ads, A/B testing, and the full content production pipeline. She also dives into why pre-production matters, how to balance trends with originality, and how being a creator herself opened doors in the industry. Becky wraps with creators you should have on your radar and what the next era of YouTube might look like. Timecodes:00:00 - Intro 0:37 - Getting Hired by Ali Abdaal 5:02 - Being "Head of YouTube" 6:53 - Managing Ads on the Channel 12:13 - Ali's Full YouTube Process 16:52 - How A/B Testing Works 24:16 - Why Pre-Production Matters 31:11 - Trends vs Originality 34:58 - Being a Creator Opens Doors 45:23 - Creator On Your Radar 46:45 - Outro Connect with our Guest: Follow Becky Isjwara on Instagram: https://www.instagram.com/beckyisj/ Follow Becky Isjwara on LinkedIn: https://www.linkedin.com/in/beckyisj/?originalSubdomain=hk Follow Ali Abdaal on Instagram: https://www.instagram.com/aliabdaal/ Follow Ali Abdaal on X: https://x.com/AliAbdaal Subscribe to Ali Abdaal on YouTube: https://www.youtube.com/@aliabdaal Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Callum Church, Creative Director for @simonsquibb, gives a behind-the-scenes look at the strategy behind “What’s Your Dream?” and how one of social media’s most uplifting content series is made. In this episode of The Gimbal Podcast, Callum shares how the show came together, how the content team operates, and why persistence is one of the most important ingredients in building a meaningful brand. He also dives into structuring a creative team, treating content as an art form, balancing views with purpose, and making creativity sustainable for the long run. Timestamps: 00:00 - Intro 0:27 - "What's Your Dream?" 4:03 - Building the Content Team 8:07 - Why Persistence is Key 11:44 - How the Team is Structured 13:27 - Content as an Art Form 18:28 - Balancing Views and Meaning 28:08 - Making Creativity Sustainable 29:59 - Underrated Creator Today 32:25 - Outro Connect with our Guest: Follow Callum Church on Instagram: https://www.instagram.com/callumchurch15/ Follow Callum Church on LinkedIn: https://www.linkedin.com/in/callum-church-3b6007180/?originalSubdomain=uk Follow Simon Squibb on Instagram: https://www.instagram.com/simonsquibb/ Follow Simon Squibb on X: https://x.com/simonsquibb Subscribe to Simon Squibb on YouTube: https://www.youtube.com/@SimonSquibb Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Max Haller, Producer for @Browney, gives a behind-the-scenes look at how top creators build viral content and run high-performing operations. In this episode of The Gimbal Podcast, Max shares how his experience at Diary of a CEO shaped his approach, why hands-on experience matters, and what goes into the intense interview processes that landed him opportunities with creators like MrBeast. He also dives into the strategies for going viral, how operations run behind the scenes, working with pro athletes, and actionable advice for anyone looking to start in the creator space today. Timestamps: 00:00 - Intro 0:43 - Working at Diary of a CEO 1:22 - Why Experience Matters 2:21 - The Insane Interview Process 3:04 - Getting Hired By Mr. Beast 6:36 - Lessons For Going Viral 11:54 - Inside the Operation 17:53 - Working With Pro Athletes 20:37 - Advice For Starting Today 23:00 - Outro Connect with our Guest: Follow Max Haller on LinkedIn: https://www.linkedin.com/in/maxwell-haller-1451997taurus/ Follow Stan Browney on Instagram: https://www.instagram.com/stanbrowney/?hl=en Follow Stan Browney on X: https://x.com/StanBrowney Follow Stan Browney on TikTok: https://www.tiktok.com/@stanbrowney Subscribe to Stan Browney on YouTube: https://www.youtube.com/@Browney Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcast: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

AJ Vitiello, Production Manager for @drewbinsky, gives a behind-the-scenes look at how one of YouTube’s most adventurous creators produces extreme travel videos around the world. In this episode of The Gimbal Podcast, AJ shares how he joined Drew Binsky’s team, how the crew operates day to day, and what it takes to manage fast-paced productions while traveling nonstop.He also dives into building compelling stories on the road, handling complex travel logistics, improving production under pressure, and the critical elements that help Drew Binsky’s videos reach massive audiences. Timestamps:00:00 - Intro0:29 - How AJ Joined the Team2:12 - Drew's Team Explained4:34 - Day to Day Workflow5:50 - How To Build A Story6:55 - Travel Logistics Explained10:48 - How To Improve Production12:18 - Critical Video Elements 15:47 - Secrets of Largest Channels18:46 - OutroConnect with our Guest: Follow AJ Vitiello on Instagram: https://www.instagram.com/aj_vit/ Follow Drew Binsky on Instagram: https://www.instagram.com/drewbinsky/ Follow Drew Binsky on X: https://x.com/Drewbinsky Follow Drew Binsky on TikTok: https://www.tiktok.com/@drewbinsky?lang=en Subscribe to Drew Binsky on YouTube: https://www.youtube.com/@drewbinsky Stay Connected:If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts:Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/Our Social Channels:Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/Follow Gimbal Podcast on X: https://x.com/GimbalPodcastFollow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcastListen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237Listen to Gimbal Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Emile Rappaport, Senior Creative Director and Producer for @ZachKing, gives a behind-the-scenes look at how one of YouTube’s most imaginative creators brings cinematic magic to life. In this episode of The Gimbal Podcast, Emile shares how he joined Zach King’s team, what the weekly workflow looks like, and the production logistics behind videos that captivate hundreds of millions of viewers.He also dives into how ideas come to life, how the team executes at scale, and what it’s like working with big celebrities. Timestamps: 00:00 - Intro 00:52 - How Emile Joined the Team 4:15 - Inside the Weekly Workflow 5:25 - The Logistics of Production 9:20 - How Ideas Come To Life 12:26 - Can You Predict Performance? 14:00 - Building a Successful Team 17:18 - Working With Big Celebrities 21:58 - Zach's Biggest Idea Yet 22:28 - Outro Connect with our Guest: Follow Emile Rappaport on Instagram: https://www.instagram.com/emilerapp/ Follow Zach King on Instagram: https://www.instagram.com/zachking/ Follow Zach King on X: https://x.com/zachking Follow Zach King on TikTok: https://www.tiktok.com/@zachking?lang=en Subscribe to Zach King on YouTube: https://www.youtube.com/@ZachKing Stay Connected If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Meet our Hosts: Follow Devin Robbins on Instagram: https://www.instagram.com/devinrobbins/ Follow Olina Cavedoni on Instagram: https://www.instagram.com/olina.cavedoni/ Our Social Channels: Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237 Listen to Gimbal Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/gimbal-podcast/id1853912925

Jimmy Johnson, co-founder of Say Como Say and a YouTube strategist for major thinkers like Malcolm Gladwell, shares insights on creating viral educational content. He details the importance of credibility and tailored strategies for influential clients. Johnson discusses the balance of social media engagement and maintaining quality across multiple projects. He also explores the dynamic between AI and human creativity in content production, and predicts the future of YouTube collaboration among educational creators.

Angus Parker, General Manager of @aliabdaal, gives a behind-the-scenes look at the business engine powering one of YouTube’s most successful educational creators. In this episode of The Gimbal Podcast, Angus shares how Ali’s company operates behind the camera, why they build products Part Time YouTuber Academy, and how the team stays competitive in a rapidly changing creator landscape. He also dives into the realities of scaling a creator-led business, what makes a product truly successful, and Ali’s philosophy on building and managing high-performing teams. Timestamps: 00:00 - Intro 0:27 - Why Build an AI App? 4:29 - Dealing with Competition 5:55 - Secret to a Successful Product? 10:07 - The Birth of PTYA 13:50 - How the Business Operates 16:58 - The Hard Lessons of Scaling 21:30 - Ali's Team Philosophy 28:55 - The Future of YouTube and AI 31:16 - Closing Connect with our Guest: Follow Angus Parker on Instagram: https://www.instagram.com/apmparker/?hl=en Follow Ali Abdaal on Instagram: https://www.instagram.com/aliabdaal/?hl=en Follow Ali Abdaal on X: https://x.com/AliAbdaal Subscribe to Ali Abdaal on YouTube: https://www.youtube.com/@aliabdaal Stay Connected: If you enjoyed this episode, follow Gimbal, share it with a friend, and make sure to subscribe so you never miss new conversations! Our Social Channels:Follow Gimbal Podcast on Instagram: https://www.instagram.com/gimbalpodcast/ Follow Gimbal Podcast on X: https://x.com/GimbalPodcast Follow Gimbal Podcast on TikTok: https://www.tiktok.com/@gimbalpodcast Listen to Gimbal Podcast on Spotify: https://open.spotify.com/show/3IzrPy2lTHxojrY0Dli9A3?si=5063b5d121da4237