Creator Science with Jay Clouse
Jay Clouse
The best creators experiment.
Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
Jay Clouse is the founder of Creator Science, a multi-million dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.
300+ episodes. New every week. This is growth for creators, down to a science.
Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
Jay Clouse is the founder of Creator Science, a multi-million dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023.
300+ episodes. New every week. This is growth for creators, down to a science.
Episodes
Mentioned books
70 snips
May 12, 2026 • 21min
#277: The best and worst income streams for creators (ranked) [Greatest Hits]
A ranked tour of 15 creator income streams, from AdSense and sponsorships to royalties and community memberships. Short takes on one-on-one coaching, digital products, affiliates, UGC, speaking, events, group programs, and done-for-you services. Clear ratings highlight which revenue types scale, which waste time, and which deliver recurring value.
39 snips
May 5, 2026 • 52min
#304: Sam Vander Wielen’s Beautifully Elegant Business: $8M+ From One Product. No Pivots. No New Offers. No Down Years.
Sam Vander Wielen, an attorney-turned-entrepreneur who built the Ultimate Bundle legal template business, shares how one product and one funnel drove millions. She talks webinar tactics, a $500K launch breakdown, personalized registrant outreach, and ruthless customer research. Expect clear, practical stories about simplicity, lifetime support, and scaling without adding offers.
103 snips
Apr 28, 2026 • 56min
#303: Riley Brown — The AI Content Creator Who Doesn’t Write With AI
Riley Brown, who built a 1.5M-follow audience around AI content and co-founded a vibe-coding startup that raised $9M, breaks down his growth playbook. He recounts his first viral ChatGPT TikTok, explains his screen-share tutorial strategy, reveals a seven-account reposting system that multiplied reach, and argues why using AI to write scripts is a career-limiting move.
113 snips
Apr 21, 2026 • 1h 7min
#302: Coaching Session: Overcoming My Delegation Problems with Michael Bungay Stanier
Michael Bungay Stanier, author and coaching expert who helps teams shift from advice-driven to curiosity-led coaching. A live coaching session unpacks why delegation feels stuck. They name hidden commitments holding things back. Then they design three small, low-risk experiments to test fears and build trust.
126 snips
Apr 14, 2026 • 1h 1min
#301: How To Stop Limiting Yourself (Backed By Science) with Nir Eyal
Nir Eyal, author and behavioral design expert behind Hooked and Beyond Belief, studies why knowing what to do is not enough. He explores the Motivation Triangle and how belief, not information, limits action. Short demonstrations show how quickly a fixed belief can be questioned. Learn practical reframes, why positive fantasies can backfire, and how to practice liberating beliefs.
184 snips
Apr 7, 2026 • 49min
#300: I Spent Three Days With A Dozen New York Times Bestselling Authors
A three-day mastermind with a dozen bestselling authors led to conversations about event structure and how to lower attendees' guard. They trade tactics like newsletter tours, AI proofreading with values-based filters, and tiny $67 offers as lead filters. Strategies for shareable book visuals, street-team launches, personalized pre-order outreach, and hiring with EOS and Culture Index also come up.
40 snips
Mar 31, 2026 • 1h 2min
#299: What Nobody Tells You About Publishing a Book—with Award-Winning Podcaster Eric Zimmer
Eric Zimmer, award-winning podcaster and author of How a Little Becomes a Lot, shares how tiny daily choices add up and why progress is invisible in real time. He talks podcasting realities in 2026, pivoting from broad reach to deeper relationships, and the messy, long haul of writing and publishing a book.
127 snips
Mar 26, 2026 • 51min
#298: 9 Things I'm Doing Differently in My Business
Reflection on the creator economy's shifting energy and a return to the 1,000 True Fans model. A call to prioritize teaching, trust, and higher-quality content over attention-mining. Plans to experiment more, redesign onboarding, build internal AI tools, and create in-person experiences. A commitment to fewer long-term partnerships and taking November–December fully off.
69 snips
Mar 17, 2026 • 53min
#297: Joy Sullivan — How She Built A Living As A Writer On Instagram and Substack
Joy Sullivan, a Portland poet who built a large following on Instagram and Substack and founded the Sustenance writing community. She talks about growing an audience with written carousels, balancing craft with platform pressure, her two mantras about vulnerability and poetry, choosing slow growth over virality, and the workflow she uses to turn newsletters into Instagram posts.
144 snips
Mar 10, 2026 • 52min
#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10
A data-driven breakdown of a four-phase ideation system for YouTube: finding the right audience, five research methods to spot repeatable formats, remixing ideas, and validation tactics. Covers title and thumbnail tactics, ideal video lengths by niche, and why viral growth can attract the wrong viewers. Includes demos and real examples of rewrites that dramatically changed performance.
