Optimize to Monetize

It’s day 2 of the 12 days to create the perfect FB ad!I mean who doesn’t want the perfect ad… am I right?The iOS updates and privacy policies have changed Facebook advertising. It’s not the time to abandon ship.It’s time to adapt! It’s time to commit to your businessIt’s time to decide to play big and play the long game.Today we’re talking about your offer. When I’m referring to an offer, think in terms of where you’re driving traffic to.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome to the 12 days to create the perfect FB ad!We’re kicking it off with understanding the Facebook ad policy because I am a rule follower and you should be too… especially when it comes to one of the best places to advertise you and your business.  Facebook has 2.89 billion monthly users and Instagram has 1 billion… abundance is a thing on these platforms…  it’s the best way to get in front of your ideal customer.Here’s the thing, in order for us to use the platform, we need to make sure that we are compliant with the policies and in order to do that, you must understand the policies.So before you start running any ads, your first stop should be https://www.facebook.com/policies/adsAnd read ALL 12 policies… whatever time you’ll invest in review the policies will be well worth it, trust me. You don’t want to get shut down and lose your ability to market your business on the best and least expensive advertising platforms.Let’s Grow Your Business Together!Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show!If you are wondering why your funnel isn’t working, even though your ads show you bringing in all kinds of leads - then you probably need to take a look at your landing page. If your ads are driving traffic to your landing page, but you aren’t seeing a high rate of conversion then you might need to fix your landing page so I'm sharing 5 simple ways to do that.Links mentioned in this episode:FREE headline templateFREE Download - How to connect with and convert new leads in as little as 45 secondsSHOW NOTES: https://themichellefernandez.com/podcast/86Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page!We're talking about how important a thank you page really is and 3 ways to optimize your thank you page!SHOW NOTES:  www.themichellefernandez.com/podcast/85Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome to another episode of the Traffic & Conversions Show!  Joining me today is one of my business besties Beverly Simpson. Beverley began her career in fitness as a certified personal trainer and was the fastest growing personal trainer to district fitness manager. Now she coaches other health and wellness entrepreneurs in their businesses and marketing strategies, helping them fine-tune their messaging to grow their companies well beyond 6-figures.Today is all about the 6 S’s of a successful business!Let’s talk about...“You have to love the process more than the outcome...” At 5:45, Beverley tells us a little more about herself, what she does and her journey to get where she is today.“Make the decision to be ok with what you want to talk about...” At 10:45, hear the process of how Beverley came up with the 6 S’s of success and tips for how to study your customers for research.“It’s about the fear of getting it wrong...” At 19:20, Beverley shares her thoughts on the top 3 things she hears the most frequently and the concept of taking risk vs safety. We also dive into how to serve your client.“A person needs to believe in you, they need to subconsciously believe you are an authority…” At 27:30, we’re talking about how to solve the root causes of your clients problems and the BIGGEST thing most people miss. Beverley shares the 4 types of sellers she comes across.“No matter how many ways you slice it, it requires skill...” At 39:40, we’re talking about skill acquisition, the most undervalued and least talked about concept.We end the show with a round of Michelle’s Hot Minute where I ask Beverly a few Rapid Fire Questions! If you want to connect more with Beverly you can visit her website, check out her podcast, PT Profit Podcast and find her on Instagram! I hope you enjoyed the show and until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to The Traffic & Conversions Show! Today’s episode is a MUST for any business owner who wants to have longevity in their business, enjoy a profitable business, attract their ideal clients and build a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words!Let's talk about...“What are they doing to get these crazy cool results that others are not?…”  At 0:20, I'm telling you the one thing you need to focus on to get results, to get more customers, more people registering for your webinar, more sales conversions and selling out your offers!“The key is to tie multiple reasons to why people buy not just one…” At 5:40, let’s talk about the reasons why people buy and if your offer, product or service provides a solution to why people want to buy. I’m giving you questions you can ask about your offer to figure this out!“It’s all about creating curiosity to pull people in…” At 12:05, hear the one skill everyone NEEDS to develop.Links mentioned in this episode...Copywriting Secrets by Jim EdwardsFREE headline template Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show!Are you tired of posting on social media and hearing crickets? You’re taking all this time to create an awesome post and then...nothing...no one likes, comments or shares your posts. It’s as if no one saw it and it was an invisible post. Have you ever felt like this? I know I have! Today is all about creating powerful posts and growing a massive, highly engaged audience who knows you, loves you and wants to buy from you.In this episode we're talking about...“Those who are successful and become the influencers are consistent…” At minute 1:45, are you a goldmine, engaging, or wasting time? Let's talk about the three posting strategies and my experience with all three of them.“Everyone needs a little inspiration and motivation daily…” At 11:18,we’re talking about motivational, inspirational and engaging posts plus how to effectively use tools like polls, questions, fill in the blanks and much more!  “The key is to acknowledge the actions people are taking…” At minute 18:38, we're talking about apprecitation posts and sharing what goes on behind the scenes and how these really separate you from your competition.“Get creative and think what would make you want to know more...” At 22:40, we're getting into authenticity, vulnerability and consistency. Plus, how to accomplish the goal of getting people curious of what you’re offering and up to next! Which type of post do you think you do more of? Tag me on instagram, @themichellefernandez and let me hear it!Links and resources mentioned in this episode...CanvaCheers to creating more powerful posts! Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to the Traffic & Conversions Show! Joining me today is Ashley Gordon, the Founder of the Quantum Coaching Certification Program. As a Quantum coach herself, she specializes in helping female coaches master their craft so they can provide life-changing transformations to their clients! Ashley is the creator of the  Badass Manifester Brand and Podcast and is a certified Success Coach, Hypnotherapist, and Master NLP practitioner. This episode is all about  Quantum Coaching!In this episode we're talking about...Ashley's  journey into coaching and getting her certificationsThe biggest mistakes people make between coaching vs just telling someone what to doHow to separate coaching constantly coaching and not being able to hold a real, personal conversationHow to know when to turn off the coachingWhat Big Coach Energy actually meansIf you want to connect more with Ashley, you can find her on Instagram, Facebook, check out her Podcast, Badass Manifestor Podcast and on her website!Links mentioned in this episode...Conversations with God: by Neale Donald Walsch Big Coach Energy LiveThe Funnel Fix Challenge: Unleash The Most Effective Way For Your Funnel To Go From Poorly-Performing To Highly-Converting!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to the Traffic & Conversions Show! Today’s episode is all about the 3 components of a highly converting funnel and if you think you know what I’m going to be talking about today because it’s probably NOT what you think. “We’re always looking for a higher conversion…” At minute 0:38, hear what the 3 components really are and let’s get into the basic structure of what a marketing funnel actually is.“Identify their problem and offer a solution to that problem...” At 8:45, we're breaking down the 3 funnels that you have to have in place and make sure they are working together.“Messaging is everything in business…” At minute 11:30, we’re diving into the second component which is the landing page funnel and we breakdown the funnel steps you should have in place.“Put yourself in the prospect’s shoes and ask yourself the questions they would be asking themselves...” At 18:34, it’s all about the sales page and the 6 elements your sales page HAS to have.“You nurture them until they’re ready to book a call or purchase…” At minute 24:28 is the third component which is an email funnel. What if your prospect doesn’t make it through the entire funnel and doesn’t become a client? Find out what to do and what a nurture or sales sequence should look like with 6 email samples. Links mentioned in this episode:The Funnel Fix Challenge: Unleash The Most Effective Way For Your Funnel To Go From Poorly-Performing To Highly-Converting!FREE Download: The 3 Components of a Highly Converting Funnel So You Can Sell Out Your OfferClick FunnelsKajabiLooking to learn more? Feel free to send me a DM over on Instagram or apply to work with me!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! It’s Q4! Are you ready to dominate the rest of 2021? Not only in your business, but in your relationships? I’m talking about your relationship with your loved ones, your relationship with money, your relationship with your health and your relationship with yourself? Last episode, I shared my top 3 takeaways from funnel hacking live however I had so many more takeaways about myself than I did about strategy. These takeaways were so powerful.My self awareness is on a whole other level. So today I’m sharing the real secret to digital domination.Let's talk about…“How self aware are you?...” At 0:30, we’re talking about what self awareness is and what this looks like for me.“Doing what you say you’re going to do...” At 3:35, I’m sharing about integrity and adherence to moral and ethical principles with myself. I also talk about the 6 human needs that Tony Robbins talks about and adding them to our own goals and habits.“Success in life is 80% psychology and 20% mechanics/strategy...” At 10:05, let’s talk about how you can stop negotiating with yourself and allow yourself to step into the unknown and why you have to let your family go and let go of the past.Links mentioned in this episode...My Top 3 Takeaways From Funnel Hacking LiveUntil next time, happy marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com