Optimize to Monetize

It’s day 12 of the 12 days to create the perfect FB ad!Way to hang in there until the end!Now that you got your perfect ad up and running, you’ve measured the stats… so now what??It’s time to test, tweak and repeat!Marketing is an evolving thing. There are basic marketing skills that every online entrepreneur should have that will stand the test of time.With new technology, new privacy policies you must be able to stay in the know of what’s working now, so you can have a clear strategy to get the results you want in your business by becoming visible - getting more eyeballs on your content and your offers.The fastest-growing businesses use Facebook and Instagram ads to build and scale their businesses.When you’re looking at growing and scaling your business is gathering the data to make decisions and no matter what the metrics say…Do not attach any emotion to those numbers.You are collecting data. Whether you’re just starting out with your ads or if you’ve been running them for a minute...it’s all about testing and tweaking and repeating so you can meet these benchmarks.Thank you for spending these 12 days with me. If you’re looking for some guidance on how to crack the conversion code, guidance on how to start your traffic factory OR if you’re looking for someone to take it off your plate… send me a DM @themichellefernandez or email me at info@themichellefernandez.com and let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 11 of the 12 days to create the perfect FB ad!Now that you’ve got your campaign published… how do you know if it’s working? Should I keep it running, should I turn it off? Or … do I scale it.The secret to scaling is knowing and understanding your METRICS If you don’t know your metrics, there’s no way to measure your results, and what you measure matters.Once you know what metrics need to be improved, is what you focus on and what you focus on growing.Cheers to knowing your metrics, not making super stressful and highly-converting campaigns.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 10 of the 12 days to create the perfect FB ad!You are almost at the finish line in creating your perfect ad!When it comes time to dive into ads manager and start setting up your campaign, the first thing you do is choose a campaign objective.I always get a lot of questions regarding campaign objectives -  what does each mean and which should I use…Do you wonder the same?Well, today I’ll be breaking them down.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 9 of the 12 days to create the perfect FB ad!If you’ve been running Facebook ads for any length of time, you already know that just because you start running ad campaigns doesn’t mean that you automatically produce sales on your low ticket offers AND that just because you produce leads doesn’t automatically mean those leads will buy. Here’s the thing, spending a lot of money getting cheap leads is one of the biggest mistakes that marketers make because those leads just don’t buy.Online experts like you need a targeting strategy that allows you to get in front of the “right” people, because who you choose to show your ads to will make or break your Facebook™ Ads success.Experience the power of targeting with Facebook™ ads.Get ready to have more fun running your campaigns taking your Facebook™ ads from poorly performing to highly converting.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 8 of the 12 days to create the perfect FB ad!Have you ever wondered the reason you want to buy those knives or workout programs you see on infomercials?If you’re anything like me, you get suckered into buying stuff you probably don’t need… but there’s that little voice inside you that says, you totally need this right now!The marketers who created that infomercial or advertisement have done a fabulous job because they’ve created TWO things… Urgency and a strong call to action.Those two things can increase your sales conversion by a LOT… I’ve seen 100% up to 332% crazy pants, right.Not everyone will achieve those results, however… it will increase your sales conversion and that’s the name of the game… increase every time you launch.Your goal is to become a conversion queen.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 7 of the 12 days to create the perfect FB ad!Today is all about creating magnetic creatives that get your prospects to stop their scroll.We are all fighting for the attention of our audiences - your creative is one way to do just that.In this episode we’re diving into the different creatives you can use to create the perfect ad and some best practices. Cheers to creating scroll-stopping creatives for your perfect ad.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 6 of the 12 days to create the perfect FB ad!Today is all about writing the perfect ad headline…Your ad headlines are short but mighty.They capture your audience’s attention and interests and can often make a significant impact on the success of your ads.A strong headline can be the extra push to get someone to click on your ad.Let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 5 of the 12 days to create the perfect FB ad!Once you master your messaging, you will master your marketing.In order to master your messaging, you must speak the language of your perfect person.because...Your messaging is selling your offer not the design of your sales page. The goal is to get your perfect person to make the decision whether to buy or not on their ENTIRE experience with you before you even make an offer.You do this by…shifting their belief, and dismantling objectionsYour ultimate goal is to attract the people with the problem you solve.People want to be seen.People want to be heard.People need guidance to go on their journey.People need you to be that guide.Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 4 of the 12 days to create the perfect FB ad!Whether you’re selling a car or toothpaste, in order for your marketing to be successful...your messaging has to be on point. It all starts with getting to know your perfect person.So how do you get to know your perfect person? I’m so glad you asked.It’s more than just age and gender.You can really get precision targeting with getting to know their interest, behaviors, demographics and even relationship status.Here are some ideas of questions to ask about your perfect person. Think beyond age, gender and where they live...Where are they shoppingWho are they following on social mediaWhat books are they readingWhat TV shows are they watchingWhat events are they attendingWhat magazines are they readingWhat associations or groups are they a member ofWhat religion are theyAre they a parent and of what ageThen lastly it’s their behaviorsAre they an admin of their facebook pageWhat are their job titlesWhat colleges did they go to OR did they go to collegeWhat’s their relationship statusReligionAre they an ios user or android userWhat tools are they usingMake a list of as many you can think of and just do a huge brain dump.Now, the most important part of getting to know your perfect person… is diving so much deeperAre you ready??? Get a pen and paper ready and you may have to rewind and rewatch this episode…What is your perfect person's big desire/result they want to achieve?What is the transformationHow does your perfect person want to feel?Happy, powerfulUnstuck or less overwhelmedWhat is their current situation? Are they struggling with techAre they living paycheck to paycheckWhat is their desired situation? FreedomFit into their skinny jeans What is keeping them from getting their desired situation on their own? What excuses or reasons are they givingWhat keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?What are they afraid of?Sometimes it could even be afraid of successReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

It’s day 3 of the 12 days to create the perfect FB ad!No matter what time of year it is, you want to make sure you’re doing everything in your power to create the perfect ad to have the most success with your campaigns.Did you know that part of the facebook ad approval process, is reviewing the landing page you are sending people from that ad?Yes. That is sometimes the reason Facebook takes a minute to approve your ads because they are going through the customer journey.So… make sure you have 3 critical things in place on your landing page before you hit  publish on your ad campaigns.Cheers in getting your funnel all set up to be compliant and ready for all the traffic you’re going to drive to it with your perfect ad!Until tomorrow...let’s grow your business together! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com