Optimize to Monetize

Welcome back to the Traffic & Conversions Show! Joining me today is Shannon McKinstrie and Emily Schwalbach who are the founders of Social Squad Society, with 10+ years of social media marketing experience serving over 200 clients, training over 50 teams and have taught over 30 in-person social media workshops.They are Insta-fiends turned real life business partners and you’re in for a treat because today is all about the importance of Instagram Reels!In this episode we talk about… The benefits of doing reels is and what makes a GOOD reel!3 sure fire ways to get more engagementWays to get people to stay on a reel longerWhere to start if you’re new to reelsBEST TIPS for creating reelsSHOW NOTES: https://themichellefernandez.com/podcast/108Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Whether your product or service is evergreen or time-based, creating urgency and scarcity is extremely valuable. Today is all about how to create urgency and scarcity in your messaging to get your prospects to make a buying decision.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Email lists are our most valuable asset. We worked hard to grow it, we most like invested our hard earned money to build it and it’s our very own. The thing is sometimes people forget who you are because they may have gotten on your list a while back OR maybe life got in the way and you haven’t been nurturing them as you should to keep them engaged.Today is all about how to reintroduce yourself to your email subscribers, re-energize them, and get them to fall back in love with you.Let’s grow your business together!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Are you a procastinator? Do you tend to always push things off?I give all kinds of reasons, which are basically excuses, making a case for why I procrastinate…which is just me fighting for my limitations and in turn, has caused me a delay of success causing me to be sad, upset, depressed, unhappy. Does this sound familiar at all??Today is all about procrastination, avoidance, why we do it and how to push through!In this episode we talk about…What procrastination REALLY isHow this can affect your businessThe lesson we can learn from this and how I applied to my life and businessHow to stop this vicious cycleTypes of fear and 3 steps to overcome themLet’s kick procrastination and avoidance in the butt in 2022 and cheers to getting shizz done and making shizz happen. Until next time! Let’s grow your business together!SHOW NOTES:  https://themichellefernandez.com/podcast/105Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! I am SO excited for today because I’m introducing you to my team! Have you ever wondered if you should hire someone? Build a team? Or wonder if they will be the right people? I hope this episode inspires you and gives you PROOF that you can find your tribe! We talk about...{At 10:45} Hear what everyone's role is on the team{At 19:10} Everyone shares how their role contributes to the success of the company{At 26:54} Hear a fun fact about everyone!{At 30:00} Each person shares 1 tip or best practiceOf course we end the show with Michelle's Hot Minute, where I ask a round of rapid fire questions!Until next time, let’s grow your business together! Happy Marketing!SHOW NOTES: www.themichellefernandez.com/podcast/104Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

How To Reintroduce Yourself To Your AudienceJanuary at Michelle Fernandez HQ is all about reintroductions... and today we're talking about How To Make reintroductions to your audience.You know that feeling after the holidays when you finally sit back down to work and you’re like “OMG, I forgot what I even do?!!” haha.😅Especially if you went MIA and actually disconnected from social to spend some well-deserved time to rest, recharge and spend with family and friends.Well if you think forgetting what you do happens, imagine how much your audience has forgotten about YOU over the holiday season while they were offline with loved ones.Don’t worry, there’s a way to fix this! January is really the perfect month for re-introductions.👋🏻Reintroductions to your systems.Systems are the only way your business can run smoothly. Because with systems and processes there are checks and balances.What systems would you be open to sharing with your audience of ways to make their lives easier, more efficient, and possibly save them some money?What systems do you teach in your programs or services that would take your audience's business and life to the next level of success?Over the next couple of weeks, share valuable content all around the systems you provide and how it benefits your audience.👋🏻Reintroductions to your peers.Get in touch with your network. Check in and see how their holidays went. Talk about what they’re up to this year. What their focus is. What they’re looking to accomplish. And talk about how you can support them.That's what business besties are for... am I right?👋🏻Reintroductions to the transformations you provide.I know you’ve heard it over and over… new year, new you. There’s no doubt the messaging has been overused. However, it’s totally true.With every new year, people have a vision of what they want it to become and how they want to feel.So, why can't you be the one to go on the journey with them? You be the one that holds them accountable? You be the one that holds the safe space and facilitates the transformation? 👋🏻And of course, reintroduce yourself How many times have you opted into something, loved the resource but quickly forgot who was the person behind it all?Now is the perfect time to re-introduce yourself even if they opted in a year ago!Share some stories about your journeyShare some case studies of your customersReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Amanda and she is on a mission to revolutionize the virtual event space. She helps Moms that left their corporate life to become Online Coaches. For Amanda, there is nothing more exciting than pairing her clients movement with a virtual event experience to create a shared journey of transformation with attendees all around the world.Today is all about increasing your revenue with virtual events!In this episode we talk about…What a  Virtual Event Planner isWhat people seem to misunderstand about virtual eventsAre virtual events really as profitable and powerful as people say they are?Mistakes for hosts to avoidThe best advice for someone that wants to host a virtual event in 2022The best resources for learning more and hosting vritual eventsIf you want to connect more with Amanda you can find her on Instagram and in her Facebook group!Until next time, happy marketing!SHOW NOTES: https://themichellefernandez.com/podcast/102Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Today I'm sharing the 2022 must have strategy to increase visibility and how we can diversify our visibility without just relying on paid traffic.In this episode we talk about…Finding our exposure agents and how to get ourselves in front of an audienceWhere to find your exposure agent and build relationshipsWays and tips to gain exposure through your exposure agents to gain instant credibilityUntil next time. Let’s grow your business together. Happy Marketing!SHOW NOTES: https://themichellefernandez.com/podcast/101Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Today I’m sharing 8 ways to win with Facebook ads in 2022!In this episode we talk about…“Your funnel needs to get a tune up....” At 1:50, we’re talking about how to master your messaging to master your marketing and why it’s SO important that you have a launch calendar set up for 2022.“You need a marketing budget if you truly want to scale...” At 12:33, wondering how much you should spend on ads? I have a few tips for you! PLUS, hear why less is more when it comes to Facebook ad copy.“ I want to get a good base of which audiences are converting...” At 16:33, we’re diving into building audiences on the platform and some campaign objectives that you can use and I’m sharing a few tips on how to take control over your ads!“Facebook ads are an evolving beast...” At  24:25, hear why I think you should ALWAYS be learning in this industry and I share a few ways to accurately track your data!Until next time! Let’s grow your business together! Happy Marketing!Links mentioned in this episode:The Must Have Tool To Properly Diagnose Your Ad CampaignsReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show!As we know and have been dealing with a LOT of changes on Facebook and now that the dust has somewhat settled with the privacy policy changes… it has left ads manager a HOT MESS. Especially in trying to diagnose the campaigns to see which campaign is working because the reporting is so inaccurate.Well…GOOD NEWS!  There is a solution and it works so well that you’re able to see what campaigns, what audiences and what ads are getting the most conversions!Today I’m sharing the must have tool to properly diagnose your ad campaigns.Links mentioned in this episode:UTM Tracking SetupUntil next time, happy marketing!SHOW NOTES: https://themichellefernandez.com/podcast/99Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com