Optimize to Monetize

Welcome back to another episode of The Traffic & Conversions Show! I attended Funnel Hacking Live a week ago and while the hype and knowledge is still fresh on my brain, I wanted to share with you my top 3 takeaways! This is an event held every year by ClickFunnels. It hosts the best funnel builders in the world. These builders come together to share their secrets to those attending. This is a conference, where those that attend tend to learn a lot from those ahead of them in Sales funnel building!Let’s talk about...“Your identity must match your dream or your dream will not be realized...”  At 2:20, I’m sharing my first big takeaway which is all about mindset and shifting your identity.“Most of the time, you actually make less money because it’s product overwhelm for the consumer...” At 7:15, my second biggest takeaway came from Russell Brunson  and his 4 steps to successful funnels.“Create organic content that creates engagement and are conversation starters...” At 25:00, my last take away was from Rachel Miller and to self identify with potential customers or clients and do market research. I share a few examples you can use to ask about your customers!Cheers to shifting your identity, having successful funnels and creating amazing organic content to increase your conversions.Links mentioned in this episode:Funnel Fix - complete the application and I’ll reach out to you!Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jen Casey who is my coach and incredible human being. Jen is a brain-based business coach, speaker, & host of the top-rated CEO Psyche Podcast.Through her signature program, Programs that Profit, Jen teaches her brain-based approach to build, sell, & effectively facilitate a profitable online coaching program.When Jen isn’t working, you can find her jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.Today is all about stepping into the role of the CEO psyche to get higher conversions!Let's talk about...“We all have personal layers that impact our business...” At 1:15, Jen tells us a little bit more about herself and what she does and how she decided on the name of her podcast and messaging.“Your business is not here to entertain you...” At 9:35, Jen explains why niching down is so important for the CEO psyche. “By the time you put an offer in front of them, they are already saying yes...” At 16:40, hear what we should be looking out for when we’re writing for people to opt-in with getting our message across. “I’m going to end this conversion knowing that I showed up 100% to serve this person...” At 22:55, when it comes to sales...most people get nervous. Hear how to settle ourselves down to allow ourselves to not take on every job we get asked. Jen shares her 4 step process to ground energy and the different types of people on sales calls. We end the show with Michelle’s Hot Minute where I’m asking Jen a few Rapid Fire Questions! If you want to connect more with Jen you can find her on her website, check out her podcast, follow her on Instagram and on her Facebook page!Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show!  I want to talk to you today about HOW to launch. Launching can be overwhelming, confusing and anxiety driven because we tend to believe that all our all our hopes and dreams and hanging on the outcome of our launch. Today is all about how to decide what launch vehicle is best for you!Let’s talk about…{6:50} What a beta launch is and what it offers{8:25} Using challenges and bootcamps{12:10} How a webinar can be beneficial{13:45} The key to creating a video series{15:50} Virtual Event/Paid MasterclassCheers to deciding which launch is best for you. Until next time! Happy Marketing!Catch up on the latest episodes:How To Build Out Your Launch Runway Content Calendar That Everyone Will Talk AboutHow To Turn a 3x ROI Into a 15X ROI with Jarod SpiewakTop 5 Video Tips That Will Give You ConfidenceReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Today is all about the how to build out your launch runway content calendar that builds excitement and gets them ready to buyWhen you get this down and you put it in front of the right people...I can guarantee that you’ll crush your launch. I’m breaking this down into three phases to make things easy. It’s my conversion code method! Let’s talk about...“What you do and how you show up in the months before your launch will make or break your results...” At 6:30, we’re diving into phase 1 and how to captivate the audience with the content you’re creating. “Your goal is to make a connection and to show them what’s possible for them....” at 17:25, it’s time for phase 2 and how to connect and how to showcase case studies of your customers.“You want to wow these new people who are in your ecosystem...” At 20:50 , it’s phase 3...the last phase! I’m telling you my tips and tricks on how to invite customers to your launch.Cheers to building a list of highly qualified people who are begging to work with you. Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show! Joining me today is Jarod Spiewak the founder and lead strategist of Blue Dog Media, an agency that helps exceptional businesses run sophisticated ROI-positive campaigns.Jarod got his start in the world of marketing at the age of 14 by needing to figure out how to make money online to pay for college, which he started attending at 15 years old.You are in for a treat because today is all about how to turn a 3x ROI into a 15x ROI and how to track data from clicks to money in the bank!“By deafult, you're probably going to spend more money on the one with a higer conversion rate...” At 1:05, Jarod tells us a little about himself, who he serves and what he helps others do. He shares the biggest mistakes service based businesses make with their marketing.  How to use it to get higher conversions and attract more people to purchase.“Sometimes not even tracking the basics, that’s a pretty big issue...” At 8:25, the biggest mistakes you see service businesses making when looking at their Google Ads account?“If you do it wrong, it can come back and bite you years later...” At 17:40, hear the biggest mistakes Jarod sees service businesses make when looking at their SEO plus a few SEO tips to increase your website ranking.“What really matters most of the time is volume...” At 31:20, find out what most businesses don’t know about ROI and how they can make their marketing campaigns more profitable. We end the show with Michelle’s Hot Minute where I’m asking Jarod a round of rapid fire questions! If you want to connect more with Jarod you can find him on Facebook, his website and at Blue Dog Media. I hope you enjoyed the show! Until next time! Happy MarketingReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions Show! Are you doing live video?! If there is one thing I do know about marketing is that video is KING!!So today I’m bringing you my top 5 video tips and sharing a couple bonus pro tips with you as well to help you gain the confidence you need to put out videos wherever you can! That includes in your ads, on your opt in and sales pages, in your courses and in your content. Let’s talk about...“If you have things planned out, it becomes less scary...” At 2:35, I’m sharing how you can plan out what you’re going to say and what to include in your live video.“Find something that gives you energy...” At 9:05, hear how to get your energy on point and swap your nerves for excitement! Plus, why you NEED to practice before hitting live.“You don’t have to be like anybody else...” At 15:25, I’m telling you how to stay true to yourself instead of trying to be like others while having fun!“You don’t need a professional set at all...” At 18:30 I’m diving into my pro BONUS tips.Links mentioned in this episode...FREE download for How To Connect With and Convert New Leads in as Little as 45 SecondsCheers to building that confidence muscle and making more videos! Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Sadly summer is coming to an end. It’s Back to School and back to a regular routine for us adults! I don’t know about you...but it’s difficult for me to be productive when I’m not on a schedule or in my normal routine, so today is all about how to get back in work mode after summer!Let’s talk about…Minimizing the chaos before you returnRevisiting and tweaking your goalsVisualizing what you want to accomplish by the end of the year including business and personal goals or habitsHow to prioritize the most important tasksMy #1 pro tip to getting back into work mode!Wouldn’t you feel pretty powerful that every day you know what’s going on in your business AND that you know that you are taking inspired action towards your dreams where you can trust that all your working towards will happen in due time!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!Cheers to getting back in work mode after summer and crushing your 2021 goals. Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Jenna Teague who is a Visionary Biz Strategist, Queer-Identifed Psychotherapist, and Professional Co-Creator. For the past 15 years, she’s been helping clients dream bigger and execute their big visions, from her thriving private therapy practice to partnering with coaching industry leaders to achieve their first six-figure launches.Jenna is a multitool for your life and business. She’s also supported over 100 women coaches in filling their 1:1 coaching practices and launching membership sites, masterminds, and their first group coaching programs.Today is all about the importance of Quantum Intuition Framework!“Everything is possible, right now...” At 1:25, Jenna tells us a little bit about herself, who she serves and what she helps them do. Let’s start off with what is the Quantum Intuition Framework and what it means for our businesses.“I think the feelings are so important and so often left out in business...” At 11:40, we discuss how to describe feelings and being able to reminisce from the past and how to go into the future using the Intuition Framework. A few things that can help us when we get into the space and process of the future and coming back to the present.“Be in the present moment because that’s the only place intuition exists...” At 23:40 Jenna tells us how we can tap into our intuition and the gateways into intuition, what helps to facilitate or hinder intuition.“Simply put, anything is possible...” At 32:35, hear what becomes possible when we connect to our intuition.We’re ending the show with Michelle’s Hot Minute where I ask Jenna a round of rapid fire questions!To connect more with Jenna you can find her on Instagram, @jennateague and listen to her podcast,  Eff Perfect and check out her Quantum Coaching Academy! Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to The Traffic & Conversions Show!As a business owner we need to be looking at how we can put systems and processes in place so we can run more efficiently to ultimately get higher profitability. When it comes to running facebook ads, whether you’re running them on your own OR you’ve hired it out, it’s important that you know what’s going on and you have an understanding of your marketing strategy and the platform you’re using.Let’s talk about…The difference between ads manager and the ad centerWhat I recommend for each optionThe goals meant for each oneWhere your ads are placedThe one I recommend the most and whyMy course, The Traffic Code helps walk you through which metrics to track, what they mean, the benchmarks you should be shooting for and what to do when you’re below, at or above the benchmark - meaning should you turn it off, tweak it or scale it.Cheers to building highly effective campaigns inside the ads manager. Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Webinars are one of the best ways to convert traffic into customers! Why? Because webinars allow you to show prospects how much they need what you’ve got. Today is all about increasing your webinar conversions so you can sell out your offers!In this episode we’re talking about…The steps to take before you start a webinar and ultimately get you to increase the sales conversion of your product or servicePromotional content leading up to your webinar including video content and adsBenchmarks to aim for with webinar signupsHow to get your attendees to stay on as long as possibleWhat to do after the webinarThe benchmark for buyers for evergreen webinars and live webinars.How to address the top 3 objections of potential customers including time, money, and limiting beliefsWhat an email sequence should look like after a webinarWebinars are one of the most powerful traffic generation and conversion tactics that exist right now. They offer a unique opportunity to engage with your potential customers, which no other form of content can match.Cheers to building a list of highly qualified people who are begging to work with you.Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com