Your Digital Marketing Coach with Neal Schaffer

A lot of businesses don't realize that, like blogs, podcasts are not just a personal content medium but can also be used by businesses. To explain the various benefits of podcasting for businesses, I am joined by Robert Loewenthal, Founder and CEO of Whooshkaa, Australia's leading podcast hosting solution who have been successfully expanding globally as we speak.Robert will help enlighten you on:- How some companies are using targeted podcasts as part of their outbound sales and marketing.- What is a branded podcast?- How can podcasts help bridge the communication gap during covid?Episodes mentioned in the show:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsKey Highlights[02:52] Introduction of Podcast Guest, Robert Loewenthal[05:11] Who is Robert and Whooshkaa?[06:45] How Robert Come Up with the Name Whooshka[11:49] Using Podcast As Part of Outbound Sales and Marketing[15:52] How Podcasting Work Traditionally[17:16] Private Podcast[20:07] Is It Easier to Create Audio Content Than Video Content?[22:09] What Are Branded Podcasts?[23:44] An Example of Creative Storytelling from A Brand[24:54] Ways of Leveraging Podcast[26:38] Podcast AS A Tool of Bridging Communication Gap[27:30] Why Internal Communication Strategy Is Important[31:00] The Supply and Demand of Podcasting[32:48] Additional Podcast Statistics[34:21] Connect with Rob and Whooshkaa[35:13] Final ThoughtsNotable QuotesYou've got a one-on-one relationship with a potential prospect. And you're positioning yourself as a subject matter expert, and they're listening to you.Podcast can also be just a purely means for communication.The trick with good branded content is actually just telling a great story, and making sure the listeners know that you're associated with it, so that they walk away thinking, that's a forward-thinking brand.An advantage of audio is its mobility.But audio once again, use it as a strategy to complement those other messages and get your message out there.As a CEO, you've got to be thick and deep in the weeds when it comes to product and marketing. So you've got to keep showing up every day.It doesn't hurt to make your content work harder, and have an audio strategy. There are two recommendations. Obviously, they're very self serving. But we see clients all the time customers podcast is doing this successfully. And it's not just a fad. This is a definite trend that will continue for the next 1020 years.Once you feel like you have your library of content on your website, that's where you want to look to expand, and maybe just maybe podcast, he may be right for you, or for your business.GuesLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

We are told that, in order to yield more digital influence and be more successful in digital marketing, that we need to create more and more content, and the more content the better.But is that really the case?I will tackle this myth using my own real-life experience and instead help you transition off that hamster wheel of content to something that requires a fraction of the resources and will help you become more successful!Episodes mentioned in the show:186: Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content? A "Fresh" Look at Content MarketingKey Highlights[01:34] Content As The Currency of Social Media[04:26] Old Content Still Bring Value[05:31] The Supply and Demand of Content Medium[06:27] Longevity of Content[08:25] Keyword Cannibalization[09:16] Why You Need to Refresh Your Old Content[11:04] Do You Really Need Too Much Content?[12:21] The Power of Backlinks[14:00] Tools For Determining 404 Website Errors[14:35] Why You Need to Clean Up 404 Errors[16:22] Avoid Competing Blog Posts That Compete for the Same Keywords[20:30] The Importance of Targeting the Right Keywords[21:48] Do A Regular Audit of Your Content[22:26] Library of Content[23:04] My Process of Targeting Customers At Every Stage of Funnel[32:06] The Hamster Wheel of Content RevisionNotable QuotesBut if you think about it, you know, every influencer is a content creator, not every content creator becomes an influencer. But content is sort of the currency of digital and social media.Number one, they're always revising it. And number two, they're realizing they don't need to create new content for it. They are revising old content and republishing it as new content.So the more old content you have, the more you feel compelled to generate backlinks in order to get those content to appear higher in search engine rankings. And therefore the more work right, it once becomes a logistical nightmare.Because the more content you have, the larger the database, the more resources in terms of memory storage that the web host server requires.I want whenever Google indexes my content, I want them to be assured that it's going to stay evergreen, if it's not, it's going to be revised or it's going to be forwarded. But every single piece of content is index worthy, and it is link worthy and what have you.Library of content that will help potential customers not only find you, butLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Join me in this interview with "Content Queen" Mariah MacInnes as we go deep into the value that content has for your business. Among other things, Mariah provides a refreshing perspective on:the four pillars you can implement into your content strategy so you never run out of content ideashow to be more consistent with content creation without it consuming your timethe actions you need to take to ensure you get more engagement with your content online.Key Highlights[00:59] Introduction of Podcast Guest, Mariah MacInnes[04:41] How Mariah Got Into Content Marketing[08:55] Implementing Content Strategy with Four Different Pillars[12:40] Educating Through Storytelling[13:25] The Importance of Listening to Your Audience[14:49] Why You Need to Share[17:25] How 4 Pillars Work Differently[22:22] How to Be Consistent in Content Creation[23:20] Repurposing Content[24:38] Create Content Strategy Based On Your Personality[29:52] Actions To Do To Ensure Engagement from Content[31:00] Look At Your Statistics![31:38] Why Two-Way Communication Matters[37:22] Connect With Mariah[38:16] Final ThoughtsNotable QuotesMarketing is not just content marketing. It is now a business strategy of its own.A really key driver to one of those pillars you mentioned was, which is the website, our main objective, from our content, especially as a business is to get people to our website so that we can, you know, convert.So to inform is to promote, to educate is to of course educate, to engage, is to have that two-way communication, and really bring your audience into your content through questions through storytelling.Continue to share because even if you're not directly saying, hey, buy this, you know, do this do that you're actually building up these fans rather than just followers.It comes down to being really honest with yourself and not having those really high expectations.I think the one thing we forget about consistency with content is you know your topic.I always recommend I don't think people do enough at it is look at what the stats are telling you. It's all about, you know, really harnessing on that social part of social media, or even with content, it is a very social thing. And as humans, we are designed for connection.It's not a matter of having more content, it's a matter of having the right content.When it comes to content creation, you really do have to love it.                   Guest Links:Mariah's Website: https://www.contentqueenmariah.com/Mariah's Instagram: https://www.instagram.com/contentqueen_mariah/Mariah's LinkedIn:Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

As we close out a year and enter a new one, it's time to holistically look at our digital and social media marketing strategy.If content is the currency of digital and social media, where should we be investing our content creation efforts going forward?Here's my advice, where I really juxtapose social media with all other content in terms of longevity and discoverability to give you a clear picture as to where to get the biggest bang for your marketing buck going forward.Episodes mentioned in the show:179: The What, Why, and How of PodcastingKey Highlights[01:19] Where Should We Be Making Strategic Investments Moving Forward?[02:50] The Problem With Social Media[05:55] How Social Media Should Be Displaced[06:39] The Lifespan of Content in Social Media[07:39] Content Mediums[10:14] You Need to Be Everywhere![11:00] Which Medium Should I Strategically Focus On?[12:06] Going All In[12:55] Redefining Social Media Strategy[13:28] Content Discoverability and Longevity[14:22] Final ThoughtsNotable QuotesIt's really time to take a step back combined with obviously the pandemic that we continue to exist in. And the realization that we need to get better at creating relationships digitally, with consumers and with buyers. If you're going to be on the content, hamster wheel, don't you want to be on a hamster wheel that has more impact, where it has more longevity, as well as discoverability.And here's the thing, you can't just have all your eggs in one basket, you need to be everywhere.So you need to be everywhere. And you can't be everywhere. So you need to choose your priorities.But there's a lot of people that are looking for podcasts. And once they get engaged in the podcast, it is a very, very special relationship that you build with people. And I think if you go all in, you can really make an impact.And I think that the Coronavirus, forced us those that weren't as invested in digital as we should have been, to really do that I do believe this decline in social media reach should be pushing us more to do more collaborations with influencers.They were able to create their kingdoms on these other platforms where there's more longevity more discoverability, and then translate that into a large social media presence, which continues that brand awareness.You don't necessarily have to be posting content every day. You don't even have to post your own content every day. But it frees you up to truly engage with others and find your customers find your fans. Find your collaboration partners. And I think that is going to be the best time invested in social media.                             Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today's special guest is Mitchell Levy, global authority on credibility and the author of the brand new book Credibility Nation. In this episode Mitchell breaks down why understanding your customer's pain point is the key to success in digital and social media, specifically:Why whatever you do in digital and social media, your messaging should be focused on your audience and not yourselfHow to create an audience-centric mindsetHow to revise your digital and social media marketing strategy with your audience in mindKey Highlights[02:59] Introduction of Podcast Guest, Mitchell Levy[04:58] Who is Mitchell?[06:46] Understanding the Area of Audience Pain Point[10:17] Value Proposition[11:46] Examples of Brands that Articulates Their CPOP[15:54] How to Put Your Mission Statement Into Your Branding[17:22] What is CPOP?[18:25] The Three-Step Process to CPOP[22:53] How Mitchell Recommends His Listeners to Foster An Audience Centric Mindset[26:21] The Process of Creating An Audience-Centric Mindset[27:56] Mitchell's Recommendation on Revising Your Marketing Strategy to Align to Customer-Centric View[31:36] How Does the Audience-Centric View Apply to Your Brand's Credibility?[33:19] The Credibility Nation Book[36:40] Connect with MitchellNotable QuotesCredibility is not a word, it is a way of being. And if you're not credible, you're dubious. And so the question you always want to ask yourself is do people perceive you as credible or dubious credibility.If you can't come across as somebody who wants to serve others, if you can't come across as somebody who truly understands what it is your client base your prospects base is looking for, and it doesn't come across from an authority perspective, somebody else will. In today's world, so much of our business comes from us from word of mouth marketing. And if somebody your who knows you and remembers your see pop, when they went across one of their friends, they want to be supportive.The process of creating an audience-centric mindset begins with defining that customer point of pain and really continuing to internalize it, share it, optimize it, bounce it off other people.Credibility is being known, being likable, and being trustworthy. And by being known, it's not that I know of you, it's that I know your intent, your commitment, your desire to serve others, your integrity.Position yourself better before the competitors come along and take things away because what they're going to do is they want to hear they actually want to hear from your true clients what their pain point was and what you helped solve.Reference Links for Mitchell Levy:Mitchell Levy's Website: https://mitchelllevy.com/Credibility Nation oLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

You're blogging - check. You're doing your keyword research and focusing on competitive keywords - check. You're optimizing all of your blog posts for SEO - check.You're probably doing all of the above, but you're still not ranking in Google - why?That is exactly the situation I was in until I embarked on doing some research. And from that research, I have come to some conclusions.The final frontier of SEO and ranking in search engines is in generating backlinks. And if you want to generate backlinks you need to be proactive in doing so.This episode will hopefully be an eye-opener for you as I introduce my own research and methodology so that you can maximize your own social influence.Episodes Mentioned in the Show:181: How to Optimize Your Content Publishing on Your Blog and Social Media177: The 11 Blogging Mistakes Your Business _Might_ Be Making160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionKey Highlights[02:46] The Three Pillars of Digital Marketing That Every Company Needs[03:24] Site Usability and Interface[04:52] Three Areas I Recommend To Rank for Your Blog Posts[07:34] The Primary Purpose of Blogging[10:12] All About Backlinking[12:47] How to Do A Backlink and Domain Authority Analysis[13:29] Ways to Get Backlinks[14:52] Three Different Areas Where High Domain Sites Get Backlinks[18:30] Blogging Outreach[23:45] What Is A Link Swap?[25:26] Why You Need to Focus On Your Site's InfluenceNotable QuotesThe first thing before even writing blog content is to understand the keyword research. It starts with the keyword research for your website.When people are linking to you, it means that they're listening, and they're paying attention. And as more and more people pay attention to what you say, you get more links back to your property. And Google sees you have a lot of authority. So when done, right, guest blogging is extremely impactful, and can really help the SEO of your own blog posts that you link to.Do this backlink analysis, find a lot of websites that are linking back to your competitor, not to you, if they are blog content, pay attention to the writers.If it's done in a natural, organic way you're serving, at the end of the day, the reader looking for information, and hopefully, your information is better than your competitors. And this increases the chance that they find your information. When your site has more influence, it becomes easier to guess a blog.Reference Links:SEMrush: https://nealschaffer.com/semrush (affiliate)Brandon Gailie's The Blogging Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Join me for this insightful interview with branding guru, fellow podcaster, and YouTube influencer Philip VanDusen. We talk all about the power of networking and the impact it can have on your business, especially as we are in the midst of this coronarvirus pandemic. Some of the things we discussed include:How the pandemic has effected our decision-making powerThe power of mastermind groupsHow "natural networking" - in a new way - can help you scale your business quicklyKey Highlights[03:28] Introduction of Podcast Guest, Philip VanDusen[07:22] The Effects of Pandemic in Networking[08:39] Things About Social Media that Influencers Need to Pay More Attention[11:13] Why People Need Confidence and Affirmations[14:51] Imposter Syndrome[16:24] Why You Need to Reach Out[19:13] What People Are Missing Out Because of COVID?[20:49] The Guild Effect[23:58] What Made Philip Decide In The Mastermind[27:11] How To Go About Finding Mastermind?[36:03] Difference Between Mastermind And Group Coaching[38:18] Connect With PhilipNotable QuotesPeople need affirmation. And I think that people were getting those sorts of affirmations or kind of support of their decisions and their movements, without even realizing it, when we were in those office situations or studio situation. If you take the same kind of perspective, with networking, then, and reaching out on social media and that more one to one way, it becomes a lot less than intimidating, and it's a little less scary in terms of feeling rejected or ignored. And I think you know, one of the things that hold people back from doing this is that you know that insecurity the imposter syndrome rejection feeling of possibility of being rejected.And I think that with Coronavirus, because we are disconnected, that whole learning process of that comes from networking, right? Because it is a give and take, but just the things you learn from people, it just is so invaluable.It is not just self serving as a content producer, it is amplifying your message to a broader audience and, you know, creating a geometric progression of the value that you're putting out into the world.Businesses need people, they need people to buy for them, their products and services, but people don't buy from brands, people buy from people, people want to do business with people, the more you can humanize what you do, and to downscale what you do from brand to person, the better off you're going to be in terms of making connection.Guest LinksPhilip VanDusen on YouTube: https://www.youtube.com/channel/UCd2J-PizcFDxWHBBfRkp38QPhilip's Website: https://philipvandusen.com/The Brand Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

As you publish more blog posts and content throughout social media on a wide variety of subjects that are relevant to your business, how do you know which content is performing better or worse? How can you take that engagement data and feed it back into your publishing infrastructure to create more or less content about what types of content that are relevant to your company, and in doing so generating higher and higher ROI for whatever metric you are tracking? In this episode I introduce a quarterly content audit which I just started doing which gives you specific instructions of how to do this with your own content using my own blog as a case study. You'll learn about the concept of content buckets that I introduced back in 2013 in my Maximize Your Social book and how to apply that in PDCA style with a data-driven approach which allows you to further optimize your marketing with every (quarterly) iteration!Episodes mentioned in the show:137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The CompetitionKey Highlights[01:06] The Notion of Regular [04:20] Why You Need to Categorize Your Content[05:58] My Process of Categorizing and Analyzing the Performance of My Content[08:34] Guest Blogger Application[09:03] The Process of Audit[12:08] Performing Keyword Search[15:17] Google Analytics[15:42] My Formula of Analyzing My Content Performance[16:10] The Metrics I Am Looking At When Auditing[21:00] How the Process of Audit Helped Me[24:17] SummaryNotable QuotesIt really comes down to no matter what business you are, you have various products or services, you have various demographics, various needs various solutions. And you can organize your content into these different buckets, these different categories of content.And what happens when you begin with this process is over the course of time, if you go back, you're going to realize that some categories performed better on some networks than others. On YouTube, it's a lot easier for content creators to compete with brands, because so few brands, get it and do it. But a blog is something that brands can become more influential, they just have more resources to pour into buying content, buying SEO services, and what have you.It's about quality, not quantity.It gives you a really, really good feel as to what content you should be publishing more of less of how you should pivot, you only get here until you have a minimum number of content. So when you have that mindset, when you have the process when you do the audit, and obviously you have to have the content and be active on social media for this to work, you can begin to craft a really, really great data driven system to optimize your content for whatever metrics you want to follow.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

If you want to yield influence in digital and social media you need to become a content creator. Not all content has the same longevity or impact, but if you wanted to make the biggest bang for your buck and create the most impactful content that can help drive your business, a book is the answer.  You'll find out why in this interview with published author, speaker, and entrepreneur Josh Steimle who will share with you the why as well as how to get started, how to keep going and not burn out, and how to leverage your book to grow your business.Episodes mentioned in the show and related spisodes:179: The What, Why, and How of Podcasting175: Why I am Investing Time in Being Interviewed on 100 Different Podcasts149: How to Become a Published Author [Lee Constantine from Publishizer Interview]Key Highlights[03:31] Introduction of Podcast Guest, Josh Steimle[05:06] How Josh Started Marketing and His Writing Career[07:10] Why Books Are the Best Way to Influence Business Audience and Leaders[12:00] Getting Access to CMOs[13:33] The Networking Power in Content Creation Process[14:34] How Can You Get Started in Writing A Book?[16:43] How to Find People to Work With Your Book?[19:41] The Process of Putting Pen to Paper[20:30] Ways You Can Get Content Out Other Than Writing[22:06] Should You Hire A Ghostwriter?[24:51] Josh's Advice on How to Avoid Getting Burned Out Midway Through Writing Process[29:28] Self Publishing VS Publishers[34:13] How to Leverage Book to Grow Your Business[35:07] Ways You Can Market Your Book[39:55] Connect with JoshNotable QuotesSocial media, it's great. It's got its place. But it's temporary. Whereas a book, it's kind of forever.For those people listening, hopefully, you see the power of having a book and the very even if you don't sell many copies, there's so much value in not only in writing it and what can happen, but in the process itself.The first step is to look at your identity, who you are, what your role is, what you're trying to accomplish and create some sort of vision from that.Getting very clear on what that vision is, and the purpose or the why behind your book is really the first step because that dictates everything that you do after that. Everybody's got a book in them, but not everybody necessarily should write that book themselves.One of the key tools to combat burnout or writer's block when you're writing a book is to have an outline that you created the beginning a clear outline, Josh Bernoff calls it a fat outline an outline with a lot of detail in it.Having that strong purpose. Having that why is another way to keep from burnout.Contact Josh SteimlePublished Author Program: https://Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

If you are a marketer, entrepreneur, or business owner and you are listening to this podcast, why aren't you creating your own?Podcasts are easier to create than you might think.They are also one of the most powerful forms of influencer marketing, as I will explain to you in this episode.If you've been on the sidelines, this episode will hopefully push you over the edge into launching your own podcast!Episodes mentioned in the show:175: Why I am Investing Time in Being Interviewed on 100 Different PodcastsLinks mentioned in the show: (affiliate)External Microphones for Podcast Recording:Samson Q2U: https://amzn.to/32WJJn9Audio Technica ATR2100: https://amzn.to/3j3LOnaBlue Yeti: https://amzn.to/32TWoqWRODE Podcaster: https://amzn.to/3iSKW4uPodcast Hosts:Buzzsprout: https://nealschaffer.com/buzzsproutLibsynAnchor.fmCaptivateWhooshkaaOutsourcing Help:Fiverr: https://nealschaffer.com/fiverrUpworkPodcast Audio Recording SoftwareSquadcast: https://nealschaffer.com/squadcastZencasterZoomSkypeGoogle MeetKey Highlights[06:35] The Most Misunderstood Form of Marketing[09:04] Why It Is Powerful To Have a Podcast[09:44] Influencer Marketing in Podcasting[10:40] Four Main Types of Content Mediums[11:28] Podcast Statistics[12:18] The Average Hours Podcast Listeners Spend On Listening to Podcasts Every Week[12:44] How Podcast Generates Relationships[12:33] The Currency of Digital Marketing[13:45] How to Repurpose Podcast[14:42] 7 Points You Need To Get Started in Podcasting[16:51] 5 Choices of Platform to Create and Upload Your Podcast[18:12] ConclusionNotable QuotesNot only can you ask other people to be on your podcast when I'm talking about other people, but I'm also talking about influencers in your industry, other content creators, you can now access their audience by appearing on their podcast as a guest.That is a significant time that they are investing in your content more than any other network really more than any other type of content medium or social media. That is a unique thing that podcasting has going for it.Another great thing about podcasts is they generate content, you need content for everything that you do in digital and social media. It is the currency of digital marketing. Podcasting is the ultimate media in which you can reLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com