Your Digital Marketing Coach with Neal Schaffer

New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media?Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you with detailed hand-holding to help you navigate around the app and create a focused strategy that will help you Maximize Your Social Influence, even on Clubhouse.If you're looking for an invite to the app, make sure you sign up to receive marketing communications from me on my website https://nealschaffer.com to get a chance to be invited when I get new invites to share!Key Highlights[00:40] Introduction[03:46] The Basics of Clubhouse[04:35] Clubhouse Number of Users[07:05] How Can I Download and Get Into Clubhouse?Where can I download the app and how can I create a profile to get into it?[09:53] How Clubhouse Works[11:02] Who Should I Follow on Clubhouse?Is Clubhouse the same as other social media networks where I should just follow random people?[12:28] The Notion of Follower-Following Ratio[13:52] Other Aspects of Clubhouse[15:21] What is a Club?[15:55] How to Find People and Clubs in My Niche[17:43] Accessing Your Clubhouse ProfileLearning more about the app's user interface.[19:00] How to Go into Settings[19:49] What is Clubhouse Frequency?[20:40] Trending Rooms[22:04] Cool Things About Clubhouse[22:58] What is the "Upcoming For You" Feature?[24:13] The Activity Feature[25:20] How to Add People to Rooms and Ping Them[26:03] How Can I Start My Own Room?[27:17] The Viral Nature of Clubhouse[34:51] SummaryNotable QuotesSo I recommend that you start small and here's the thing, like any other network, the earlier you get on and the more active you are, the more followers you will organically get over time.Keep your followers small. And remember, follow those that you either know, or that you want to learn from.You'll probably want to start following people and clubs based on your professional objective.You'll want to make sure that everything you want people to find out about you and all those keywords that you want to be found for obviously are in your profile.I would tend to want to invite more influential people than less influential people and people that would really appreciate it.I found clubhouse is a great way to get back in touch with old friends that we haven't talked to especially because of Coronavirus.The more active you are, the more followers, the more people that join your rooms, the more that this just gets spread.So we're always in the give first mode. And when we give information, naturally, it's going to attract custLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?This episode is for you!I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books.In this interview we discuss:The power of helping before selling and why books enable you to market and sell at a more sophisticated level.The unique advantages of short, helpful books (shooks) and why often a short book is a smarter strategy than a traditional book.The essential ingredients to authoring an effective shook.Key Highlights[03:59] Introduction of Podcast Guest, Mike Capuzzi[07:25] How Mike's Journey to Using Books to Increase His Influence Started[12:03] Concept of Using Books in Increasing InfluenceWhat is the idea of using books to increase my influence? How can books give me authority in the industry that I work in?[13:33] What is a Book Centric Marketing Strategy[14:53] Direct Response Book[15:23] Is It Better to Have a Physical Book?[17:06] Stories of Success[25:51] Unique Advantages of Writing Short, But Helpful BooksWhy writing shorter but helpful books is better than longer ones?[29:06] The Essential Ingredients to Authorize an Effective, Smart, and Helpful Book[32:27] Connect with Mike[34:20] SummaryNotable QuotesThe power of being able to offer a book, a free book, specifically, is a strategy that is, you know, time testedYou promote the book as the solution to finding out more about how to solve that problem or to gain that advantage. I always share that example sort of as an example of that local influence by tapping into other people's customers and rings of influence. The book almost becomes part of this campaign, once it's published. It's something you can talk about, on your social channels, it's content, you can repurpose for your blog, it gives you an excuse to reach out to people.And this is really a mistake a lot of authors make, they write a great book, they help the reader, but they don't give the reader what I call the next step. If someone is really into what you're sharing, they're naturally probably going to want more information from you, then they're going to want to know what the next step is. So it's really it's about speed, design, focus, and really taking the reader to what I call the next step. Just the process of writing a book allows you to sort of database and catalog your experiences and your expertise to put a framework behind it.Reference Links for Mike Capuzzi:Mike's Website: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse.Episodes Mentioned:110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]81: Ello? What's all this talk about ELLO?48: How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]Key Highlights[01:30] How I Got Into Clubhouse [03:51] Clubhouse in the Analogy of Google Plus[06:35] How Can I Keep My Clubhouse Connection Back to My Network[08:26] How Invites Work[08:55] The Utilitarian Use of Social Media Network[11:42] Creating Room in Clubhouse[12:43] The Viral and Discoverability Aspect of Clubhouse[13:03] What is a Club?[14:20] Why People Like Clubhouse[16:11] How and Who to Follow On Clubhouse?[17:03] Radio Approach[18:08] The Cor of Clubhouse[19:53] What Happens When I Join A Room[21:25] The Approach to Clubhouse from A Marketing Perspective[22:06] How to Generate Income from Social Media NetworkNotable QuotesSo if you're a new social media player, you need to do things a little bit differently.When deciding whether to join a social network doesn't have enough momentum that it's going to be sticking around. The second point is well, what is the utilitarian use for the social network.Start to use it personally before you think about the marketing aspects of it. nd I think once you begin to look at it personally, you will discover the aspects that can help you maximize your social influence.This platform definitely allows you to be discovered. People can do searches for people. And you can do searches for groups, or I should say clubs.I recommend you join the clubhouse is that you begin as a way to tap into other people's thoughts and ideas.I highly recommend you don't do that. only follow the people that you know that you really want to listen to.Try to find people and follow people that add value. Try to follow clubs that you think might add value.  But if you take the approach that this is my personal ROI, of learning on a specific subject and or tapping, being able to listen in an intimate setting, and perhaps ask questions in an intimate setting of experts that I would love to tap into.I believe the more people that follow you, like any other social network, the more people that follow you, and the more of these groups that you join and raise your hand on, the greater the abilitLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry!Even if you are not involved in real estate, I highly recommend you listen to this episode as it gives you my best practices in using social media as part of your personal or business brand whether you are in sales, marketing, a business owner or an entrepreneur. I believe that real estate agents and brokers make up the largest number of salespeople in the United States, and considering that each one also is their own business owner, they need to be savvy at both sales and marketing. They also cannot meet their customers physically, so there is also a need for them, like yourself, to better digitally engage with their current customer base and prospective clients.I'm confident by the end of the episode you will have found a few new ways to Maximize Your Social Influence regardless of industry.Key Highlights[05:57] Internet and Social Media's Roles on the Opportunity of Being Influential[11:26] Bedrock Elements of Social Media and Influence[15:35] The Concept of Marketing of Targeting Personas[17:43] Content As The Currency of Social and Digital Media[18:23] What is the Best Format of Content for Starters?[22:50] Funnel of Relationships[25:26] Best Practices on Collaboration[29:33] Being Known Vs Being Influential[32:02] The Line Between Yielding Influence and Manipulating[34:45] Companies That Have Done a Great Job if Influencing or Being Influential[39:34] Social Media Is Made for People[41:45] The Journey of Establishing Trust and Influence[44:19] Critical Areas of Focus on Establishing Influence Offline[47:12] My Final AdviceNotable QuotesSo if you want to yield more influence on a certain topic, you need to talk about that topic. I think also knowing the end game, what are you trying to achieve with your influence.The whole idea is that every single unique engagement is a unique opportunity to deepen that relationship and drive people even further down.You need to have a digital gateway for your company and that is through the website.I think being known is sort of the first step in becoming because of influence. Yes, they know you but there's also a sense of trust. They also sense some credibility.It's not just having content that's focused, but really align with that target audience so that it helps you better reach your goals.Reference Links for Chris Stuart:Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand.Episodes Mentioned:192: My Marketing Technology Toolstack for 2021191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]Key Highlights[03:39] Evolution of Social Media[05:28] Why You Need to Have Digital Presence[07:29] The Digital Gateway[08:20] Three Main Ways In Which You Touch People[09:04] What Is Library of Content?[10:04] The Importance of Keywords[11:23] The Role of Backlinks[14:29] Optimizing Your Paid Campaigns[17:26] 4 Main Types of Content[20:12] Why Email Marketing Is Still Effective[22:09] The Aspect of Customer Education[24:19] Final Part: Social[25:23] Why You Need An Employee Influencer Program[27:12] Leveraging User Generated Content[28:31] Should I Go With Paid Social?[31:47] SummaryNotable QuotesDo searches for keywords that are important to your company, and start to create lists, look at the keywords that are relevant to your company. Look at the search volumes, look at the Keyword Difficulty which sem rush and many others provide you. And then look at search intent, create a list, and then fill in the gaps. If you have a lead magnet, that's where this type of content would come into play as a reason for them to provide their email address. This is where you can now begin to develop a relationship. It's all about like no one trust, beginning with your website, your digital discovery. Email gives us the ability to really architect a series of messages, a type of engagement over a period of time, that will increase the chances of us being able to build, like knowing trust. Email is the area where you do not need to invest a lot of people, you need to have the right tool, and you need to architect the right marketing, automation, messages, and sequences.You need to be continually building that list, continually communicating with current customers and prospects. And to do so, you're probably over time going to be creatLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that my listeners can learn a great deal about influence from.Our New Podcast!The School of Influence Podcast with Amanda Russell and Neal Schaffer: https://podcasts.apple.com/us/podcast/school-influence-podcast-amanda-russell-neal-schaffer/id1544198952Key Highlights[02:13] Introduction of Podcast Guest, Amanda Russell[04:40] Who is Amanda?[09:27] Transitioning from Athlete to Being An Influencer[12:58] How Amanda Got Into Marketing and Advertising[16:44] Amanda's Youtube Journey[19:14] The Starting Point for Amanda for Social Media and Influencer Marketing[23:01] Amanda's Frist Producer Film Editing[26:31] Why Amanda Started Teaching at University[32:31] The Story Behind "The Influencer Code"[34:16] Amanda's Different Perspective In the Influencer Code[37:01] How Amanda and I's Collaborative Relationship Started[39:12] My Podcast with Amanda[42:02] Our Podcast Launch[42:45] Connect with AmandaNotable QuotesI think there's a difference between following your passion and being passionate about what you do. And sometimes, in order to get where you want, you have to do a lot of things you don't want to do. And sometimes you have to take steps to the side or what looks on paper like going backward.People build the relationship, they build it with you. And so if you start swapping out people, you lose.We forget that anytime you want to make a sale, if you want to get income, you have to work with people. It begins with a sort of re-educating everything you know about influencer marketing because marketers and businesses have been misled.Do you want to be known for what do you want to be known for, then that needs to be, and whether you like it or not, if you don't have a presence, then people are just going to develop for you.Influencers, whatever it is, opportunities are so much easier to achieve. If we go up too often, we think that opportunities are so far out there.We don't realize how easy things are to get if you can just figure out who are the influential forces. The things that we can achieve and the big brands or the big like pie in the sky ideas are so achievable if we just go after them.AmandLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase https://frase.ioClearscope https://clearscope.ioWriter Marketplaces & ToolsUpwork https://upwork.comWriterAccess https://writeraccess.comCopyscape https://copyscape.comBlogger Outreach ToolsRespona https://respona.comPostaga https://postaga.com/Apollo https://apollo.ioBacklink Monitor ToolsLinkody https://www.linkody.com/Linkio https://linkio.comLinkMiner https://linkminer.comMonitor Backlinks https://monitorbacklinks.com/Backlink SEO https://backlinkseo.comWebsite AnalyticsGoogle Analytics https://analytics.google.com/Wyzant https://www.wyzant.com/Email Marketing SoftwareMailChimp https://mailchimp.comMailerLite https://nealschaffer.com/mailerlite (affiliate)ConvertKit https://convertkit.comActiveCampaign https://nealschaffer.com/activecampaign (affiliate)Email Verification ToolsVoilaNorbert https://voilanorbert.comLead Magnet ToolsOptinMonster http://nealschaffer.com/optinmonster (affiliate)LeadPages https://nealschaffer.com/leadpages (affiliate)GetSiteControl Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a two-part series.Even if you are not using WordPress or you think you have all of the plugins you need, I highly recommend you give this episode a listen so that you can hear about some functionality that your current website might not have!Links for Select Tools Mentioned in the Episode:Ad Inserter: https://wordpress.org/plugins/ad-inserter/CoSchedule: https://nealschaffer.com/coschedule [affiliate link]Fanciest Author Box: https://fanciestauthorbox.com/Featured Images in RSS for Mailchimp & More: https://wordpress.org/plugins/featured-images-for-rss-feeds/Link Whisper: https://nealschaffer.com/linkwhisper [affiliate link -  use code neal15 for a 15$ discount]LuckyWP Table of Contents: https://wordpress.org/plugins/luckywp-table-of-contents/Monarch Plugin: https://www.elegantthemes.com/plugins/monarch/OneSignal Push Notifications: https://wordpress.org/plugins/onesignal-free-web-push-notifications/PublishPress Revisions: https://wordpress.org/plugins/revisionary/Q2W3 Fixed Widget: https://wordpress.org/plugins/q2w3-fixed-widget/ShortPixel Image Optimizer: https://wordpress.org/plugins/shortpixel-image-optimiser/URL Shortener Pro by MyThemeShop: https://mythemeshop.com/plugins/url-shortener-pro/WP Meta and Date Remover: https://wordpress.org/plugins/wp-meta-and-date-remover/WP Rocket: https://nealschaffer.com/wprocket [affiliate link]Yoast SEO Premium: https://yoast.com/wordpress/plugins/seo/Previous Episodes MentionLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand:How to move from shy introvert to showing up onlineWhy the idea that some people might not like you is a good thing.How to best navigate all of the marketing advice and choices you have online into your own context.This episode will dive into the psychology of how to become a better entrepreneur and marketer online.Key Highlights[01:27] Introduction of Podcast Guest, Bob Gentle[06:17] How to Begin the Process from Being Shy to Showing Up Online[12:45] Why You Need To Show Up[15:40] Should You Worry About Negative Reactions?[18:18] Be Yourself![19:52] How To Put Context Of Your Own[20:34] What is a Content Portfolio?[20:53] The Differences Between Short-term, Medium-term, and Long-term Investments[25:03] Why Having Investment Portfolio Is Important?[27:46] Bob's Advice And Recommendations On Where Should Clients Focus More Into 2021[30:37] The Importance of Building Emotional Connection With Your Audience[32:07] Connect With BobNotable QuotesYou can't necessarily do your best work because you're not reaching the right people. And the easiest way to do that is by building your profile online, building your personal brand, and building your influence. So I came to the point where I realized No, you just have to do this. At some point, in a business, there's gonna be a crisis, whether it's self-inflicted, or from competition. It's just not easy. And you constantly have to pivot and deal with these crisis situations. And I almost think that showing up, if you're not able to do that, as a business owner, as an entrepreneur, you're not going to be able to deal with actually more critically important crises to your business. And the recommendation by all experts, including my own about consistency, right, is that if you show up consistently, the algorithm recognizes that you have a greater chance of showing up in the feeds of your potential customers consistently.And everything you should, everything you do online should really be for that third of people that are just going to connect with it, they're going to like it. And you have to embrace that the other two-thirds of people don't really matter to you, they're not your audience, there will be a small proportion who won't like it. But you can't have success online. without accepting that two-thirds of people are not for you. If you worry about those that don't like you, you fail to serve those that do like you.If you want to be successful in business, you need to be a critical thinkerLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Since publishing The Age of Influence, my thoughts on influencer marketing and social media marketing in general continue to evolve. As I prepare for the writing of my next book, I wanted to share with you my latest views on how you and your business can best leverage social media for marketing in 2021 and beyond: By looking at social media as a marketplace for collaboration and strategically moving social media users through your funnel of Social Media Relationships.Key Highlights[02:55] The Concept of Social Media Relationships[04:29] Why Are You Not Getting More From Social Media?[05:17] Social Media Is About Collaboration[07:36] The Funnel of Social Media Relationships[08:05] Getting Your Audience In The Tier of Followers and Engagers[09:28] Social Share of Voice[12:25] Why You Should Not Ignore Engagements From Your Followers[17:28] The ROI of Deepening Relationships With People[18:18] Why You Need to Incite Word of Mouth Marketing[21:06] Working With Influencers[23:53] What Can You Get from Collaborating with Influencers?[26:10] Invest In People Instead of Paid AdvertisingNotable QuotesThe algorithms favor people's content over businesses content because businesses tend to post promotional content.  Social media should not be about marketing, but about collaboration.Just by sort of retooling how we think about social media, I believe, you begin to measure the right activities.If you listen, it gives you infinite source of data regarding consumer demographics and buying trends. It helps you gauge consumers interests, how they interact with competitors, and content. And it helps measure the aggregate interaction between a brand and the public.Every engagement that you get on social media is an opportunity to deepen that relationship.Instead of thinking of social media as how many clicks that I get still important, but maybe it's how many people that I engage in conversation today.Social media when when it was born, it was all about word of mouth marketing, that just does not happen organically any more. We need to incite word of mouth marketing. We Truly treasure, not just the relatability, but also the authenticity and the realness that people bring that it's just hard for businesses to replicate. The biggest ROI of you know, going above and beyond advocacy is the byproduct of influencer relationships, which is content, the content that you can co-create, or you can have created for you can be a big boon for all of your digital marketing.                        Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com