Your Digital Marketing Coach with Neal Schaffer

For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up your B2B sales team for success, including:Identify how you can help sales via different sales stagesMap marketing content to a sales cycleUnderstand the collaboration process between sales and marketingKey Highlights[01:02] Introduction of podcast guest, Pam Didner[04:44] Pam Didner's Book[4:57] What is Sales Enablement?[7:08] Different Sales Stages[10:30] Best Content Strategy Practice[13:07] The Importance of Building Relationship With Your Sales People[16:03] Ways to Collaborate and Work With Sales Team[19:04] The Critical Role of Quality Data[21:08] Leveraging Tools and Processes In Sales and Marketing Alignment[26:08] The Role of AIs[30:16] Basic Questions You Should Ask Your Vendor[31:06] Connect with Pam[31:39] Final ConclusionNotable Quotes:In addition, to build brain awareness and drive demands, a portion of our job is also supporting sales. And the one major functions of doing that is to provide content that salespeople can use. So not just educating themselves, they can also use it to share with your clients or the prospect.Salespeople are very relationship-driven. And that's how to they build their accounts, or do the customer is a lot to do with relationship. It's still very much a relationship-based type of approach when you want to close any kind of sales.Find a way to provide value and then build that relationship over a period of time. What I have come to realize is that supporting sales is very similar to why salespeople try to build a relationship with the prospects and the potential customers, you need to take a similar approach to build that relationship with your salespeople.In every single marketing element that you have in your sleeves, if you apply on the sales side and be very targeted and accounts specific, it's basically sales enablement to some extent.Technology often gets over and the process gets overlooked. And the technology does not create the process, you need to have the process. And then find the technology that helps enable it right.Pam Didner LinksWebsite:  https://pamdidner.com/B2B Marketing and More with Pam Didner Podcast:Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you.Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization.Key Highlights[03:31] Why and How Every Business Should Become More Influential[04:24] Become The InfluencerYou, as the leader of the company or brand, should be the influencer. Leverage your title and be more active in social media because you are indirectly representing your company or employee.[06:22] Setting Yourself As A Role Model To Your Employees[08:12] Leverage Others ContentUse your employee's success stories and use their content as part of your social media profile and make them a hero.[10:37] The Importance of Having an Internal Training System[11:42] Invest and Empower Your EmployeesIf you want your employees to do better and shine in social media, empower and invest in them.[11:52] Ways You Can Empower Your Employees[14:52] Investing in Tools, Technology and Other ProgramsFind some tools or technology that can help your employees work and perform better on social media. You can also enroll them in some programs or additional training.[17:21] SummaryNotable QuotesThe first one as I hinted that every brand should try to become more influential is to become the influencer.Use your social media presence, don't rely on others, to become influencers for your company, don't rely on all your employee influences you should become one of them.If you really want to become that role model, carve the path for others to follow.Make your employees the heroes of your stories.If we can leverage other people's content, it allows us to be able to engage through content, and engage with people that engage with our content, it actually gives us more time to engage with people.Considering investing in tools and technology to complement what your company already has to help your employees perform better on social media.It's all about empowering them and taking it one step further.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we discussed:SEO applied to your YouTube channel and videosGetting SEO value from social media postsContent marketing strategies: coming up with hooks, getting links not just social shares, etc.This is a longer than average episode as I got a TON of value from this interview - I am confident that you will as well!Key Highlights[2:13] Introduction of Podcast Guest, Stephan Spencer[4:43] Who is Stephan?[8:03] The Value You Can Get from SEO[11:09] Stephan's Advice on Getting Started at YouTube for SEO[16:13] The Best Tactic in Embedding YouTube Videos in Your Blog[18:44] Ninja Technique[22:58] SEO Advice to Apply to Your YouTube Channel and Videos[25:19] Should I Use Tags on YouTube?[28:44] Keyword Research for YouTube[34:35] Stephan's Advice on Getting SEO Punch from Social Media[39:23] Content Diamond[43:05] Should I Create Content from My Podcast Episode?[46:04] Stephan's Advice to Content Creators[52:28] Importance of Scaling Yout Content Team[53:19] Connect with StephanNotable QuotesIt's very important that your videos on YouTube start out strong and a lot of the YouTubers teach this.The first thing that people look at, and that kind of the big decision point for them is what the thumbnail looks like, and not the title of the video.Don't go with your gut, always do the research and see if your gut is right or not, that's the right way to do it. And having some tools that give you YouTube-specific data is just invaluable.Everything that you create should have a hook to it.  Having that hook is invaluable.Look what other people are doing. And like I said, you're not emulating them it's purely for inspiration but the magic is in making it your own and owning it and applying it to your brand your content so that it works.If you're still doing all those small things, you're not going to scale. So you need to scale your brand, you need to scale your content team. And now's a great time to do it.Stephan Spencer LinksWebsite:  https://www.stephanspencer.com/Marketing Speak Podcast: https://www.marketingspeak.com/podcasts/The Art of SEO: https://amzn.to/3ealztR (affiliate)Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business.More importantly, learn why there is no one-size-fits-all approach to the subject and how you need to be creative in designing funnels that truly serve and deepen relationships with both your prospective and present customers.Key Highlights[03:07] What Are Funnels?[04:40] How Do Funnels Works?[06:55] The Process of Looking at Funnels[09:41] Other Definitions of FunnelsAside from the traditional definition of funnels, what are the other definitions that apply to funnels?[12:15] Why Retargeting Is Effective?[13:09] How to Build Relationship With PeopleBuilding relationships with people and your target audience is critical if you are trying to offer products and services to them. How do I do that?[14:44] Converting General Public to Your CustomersHow can I convert a general person into my customers? What are the ways I can convince him/her to buy my product?[15:43] The Advocate Stage[17:40] Ways of Building Funnels[20:26] SummaryNotable Quotes You want all of your targeted, relevant potential customers, to find you to follow you. And the way that happens digitally, today is that there are only two different ways that happen, they're either gonna find you through a search engine, normally Google, or they're gonna find you on social media.We need to build a relationship with them, we need to build like no interest.It really comes down to your products and services. What value are you going to add? where and who? and constructing everything you do with your marketing? That's the top of the funnel, traditionally speaking, then we want to get people that are interested in doing business with us. And then there has to be this desire, that there's an interest, but is theirs are they actually going to buy from us?Whatever product or service you have, you really want to think this through. What are the different touchpoints? What are the different ways, especially with paid media?What are the different ways in which we can retarget people that have a brand affinity for us, that's really the way we want to think about it?Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?Christoph will help you better understand and utilize livestreaming with his advice on:The evolution of livestreaming as a differentiatorHow to integrate livestreaming into your strategyTools and tricks of the tradeKey Highlights[01:21] Introduction of Podcast Guest, Christoph Trappe[03:13] Christoph's Journey of Content Marketing and Storytelling[05:50] Why Do I Need to Always Tell A Story?[08:20] Rules on Paragraphs[10:02] Tools for Content Writing[14:34] Why Livestreaming Is A Strong Strategic Differentiator in Content Marketing[21:56] Integrating Live Streams into Marketing Strategy[23:47] Content Repurposing[24:26] Christoph's Recommendations on Content Repurposing[26:51] NPR Approach[27:48] Tools and Tricks You Can Use for Live Streaming[33:32] Christoph's Book[36:50] Connect with ChristophNotable QuotesAlways try to tell stories. It's the stories that people remember.Integrated into everything else you're doing, find a way to maximize what you're doing on the live stream, use it on other places, whether it's an article, whether it's social, whether it's different things, and then kind of see what takes off, you know, maybe it's the light, maybe you need to focus more time on the live stream and less time on blogging.Be very strategic over what you want to update what you want to produce after the fact.There's always a way to repurpose, and sometimes it's as simple as taking the new podcast or the new live stream, and embedding it into an old article, In the end, you're done.So my biggest advice is, stop the excuses that you don't have the right equipment. There are 47 dominoes that have to fall. Something doesn't work on a live stream. Don't sweat it, you know, just do what you can. And if it doesn't work, try it again later, or just do a podcast, you know, and use the podcast.Christoph Trappe LinksGoing live: Livestream your podcast to reach more people Book: https://amzn.to/3cMccBj (affiliate)Website:  https://authenticstorytelling.net/Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do.So what are you waiting for? Listen to this episode and build your own influence as a company or brand!Key Highlights[03:15] Employee Advocacy[03:56] How Can I Make My Business More Influential?[04:26] Building Influence[06:36] Other Approaches Where You Can Yield Influence[09:30] Things People Look At When Collaborating[10:43] Why Building A Large Following Is Better Than Small Following?[11:28] The Funnel of Social Media Relationships[14:36] How You Can Build Better Influence Than Your Competitor[15:27] Leveraging Social Platforms[16:49] Micro-targeting Options[17:44] The Things You Should Be Looking At When Setting Up Social Media Dashboards[19:25] Why Do You Need To Delineate Marketing From Your Social Media?[19:59] Things You Can Do To Get Influencers Work With YouNotable QuotesBuilding more influence, a lot of it is tapping into other influencers and influencer marketing.If your business wants to become more influential, you need to build your influence on it.It is recommended that you build a larger rather than smaller following.So look around in your industry and look at your competitors, look at their follower count, see where you rank, and consider a paid campaign to get you to rank a little bit better. What I am talking about is leveraging the micro-targeting capabilities of these paid social platforms to handpick those ideal people that you think if they were exposed to you, they would not only be interested in following you, but they would also be interested in becoming your customer.You got to be like an influence, you got to be tapped in your community, you got to be publishing content there that is truly resourceful, relevant, and you have to be proactively engaging with othersSocial media is less about your promotion, and more about developing relationships, developing relationships with influencers, among others. And when you begin to look at your social channels, not as promotion channels, but as channels that truly provide that valuable resourceful content, curating content from others, photos, videos, you know, interactive, engaging content, live streaming, this is the content that people want on social media. But if you take this approach to use social media as an influencer would, and you take a similar approach, which is we want to build our influence in social media, it's going to make all this other stuff a lot easier to do. Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Why are some entrepreneurs successful while many others fail?Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment".John shares some of his findings with us and teaches us the steps we need to take to find whatever uncommon success we are looking for.Key Highlights[01:26] Introduction of Podcast Guest, John Lee Dumas[05:47] What is Entrepreneur on Fire?[08:17] Why Some Entrepreneurs Succeed And Some Fail[11:50] The Importance of Niching Down[14:15] The Next Steps To Being A Successful Entrepreneur[16:16] 17 Chronological Steps Roadmap to Financial Payments[19:14] John's Favorite Step to Financial Payments[22:05] The End Goal[27:16] What Is The Common Path?[29:25] How John Lee Came About Writing His Book[35:59] Connect With John LeeNotable QuotesOne thing they've all had in common is they have been able to provide the best solution to a real problem that exists in this world, all the entrepreneurs that I've seen, fail struggle never quite have it click or the number two solution to a real problem, or the number 10 solution to a real problem, or the number one solution to not that big of a deal of a problem. And that's why they're failing. And so if you are not willing to identify a big idea that you can have in this world, and then take the next step, which is the critical step, which is to discover the niche, uncover the void to find the problem that's not being solved within that big idea, or this being solved very poorly that you can immediately solve better and become the best solution to that problem. You are going to struggle.Look around. And often you'll get inspired by things around you and new ideas. And some of those ideas may help your current business, some of them may propel a new business.You have to know who your perfect customer is. Your perfect avatar is from day one, even pre-launch.At the core of who we are as human beings, we truly want three things. We want to be able to wake up every morning and do what we want to do when we want to do it with whom we want to do it. If you are honestly waking up in the morning, and you're able to say I'm doing what I want to do today, where I want to do it, with whom I want to do it with what else what else is there? I mean, that is what you want to be doing where you want to be doing with whom you want to be doing it with like that is massive success. That is freedom.And that's when I realized that building the career was not the end goal here, right? It was happiness with the people I loved. But it was also beiLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Jason Falls is one of those guys in digital marketing I have had a ton of respect for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must-read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing.Key Highlights[01:39] Introduction of Podcast Guest, Jason Falls[05:55] Who is Jason and What He Does?[08:43] How Jason Introduce Influencer Marketing to His Clients[12:21] The Story Behind "Winfluence: Reframing Influencer Marketing to Ignite Your Brand"[15:02] What Jason's Book Covers?[20:46] How Does Jason Measure Success Of The Metrics?[22:07] The Process of Content Creation[24:17] Jason's Recommendation on Creating Influencer Marketing Campaigns[26:32] Why Finding the Right Influencer Matters[31:52] You Need to Get Different Perspectives In Whatever You Do![33:53] Connect with Jason Falls[26:39] Jason's Last AdviceNotable QuotesIf you want to use influence marketing, rather than influencer marketing, just a subtle change in how you say things, what you're doing is you're ultimately saying, Okay, what is the audience we're trying to reach and what do we know about them? It all goes back to what's your goal? What are you trying to accomplish and once you know that, Who's your audience? What do you want them to do? When you identify the audience really well, then you're able to ask the question, okay, who or what influences them? How do they make buying decisions? How do they make decisions on changing their mind on certain issues? Is it they have conversations with family and friends, which it probably is that to a degree but do they also go online to look for information about the products or services that we sell and so it's really kind of identifying Okay, Who or what channels do they look to, for that type of information? So anybody can do this if you identify the right person who impacts the audience you're trying to persuade? And if you find that one influencer and you just reach out and start a relationship, and make friends with them, and say, Okay, what value can I provide to them, so that I might get value back from them and their audience in return?The more you invest in the relationship, obviously, the higher the return.This is not complicated. And people who have influence are probably thirsty to work with you. It's just finding the right one to approach to say, hey, what can we do together?Reference Links for Jason Falls:Winfluence on Amazon: https://amzn.to/3qGKskW  [affiliate]Winfluence Podcast:Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand?This is what brands are doing by investing in Facebook Groups for their customers, and in doing so, they are investing in a community that can scale their influence.Many digital entrepreneurs are doing the same for their customers of their digital programs.I have decided that the next step to scale my own influence is in the creation of such a community. Listen in for my thoughts and plans for my new Group Coaching Membership Community, Digital First - and learn how you can become one of my founding members!Key Highlights[02:59] My Journey to Scaling Through Community[03:59] The Story Behind My First and Second Book[06:08] How Being A Consumer Yourself Helps You Understand Your Purpose[08:52] How Content Creators Build Their Influence?[10:02] How Does Community Help You Scale?[11:53] The Story Of How I Developed My First B2C Product[13:08] What Communities Can Do[14:36] Digital Economy[16:35] My First Digital Membership Community[18:17] How Will My Membership Community Provide Value to the Members?[19:31] What The Community Will Be[20:24] How to Join the CommunityNotable QuotesAny type of content creation online, on an edge over time, builds influence. But somewhere along the line, you don't build influence over anyone and everyone you build influence over a specific community.For one to excel at social media marketing, one needs to be an active consumer of social media first.What I've realized over the years is that those content creators that do have their own courses, actually build influence for the fact that they have a course.And that's how the community helps you scale, you have a lot of newbies coming in, they don't know if they should buy the tool or not. Or maybe they're on the free trial, they join the community, they see everybody else talking about what they do with the tool, how great it is. And they end up buying it right.That's exactly what I see communities can do, they can make it bigger than you. Because everybody talks about you.There's an economy of people that consume digital products out there that I was not part of that I did not know anything about. yet. It was huge, right? And that's what fuels all these new programs that we see out there, these new courses. And that's why there are people generating seven figures from this, right?The whole idea was that big enterprises have these centers of excellence that they can tap into for guidance on anything socialLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

How does one go about building influence in a crowded market?I often go back to my own background in B2B sales and look at habits, partnerships, and focus.That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice.Today I am joined today with the co-founder of the simple yet powerful CRM for small businesses selling B2B, Jeroen Corthout of Salesflare.In this interview we discuss:Focus on habits rather than goals: consistently deliver value in focus areas, rather than focusing everything on goal metricsExpand outside your own influence by leveraging the influence of others: partner up in every possible way with people who reach the same audienceReal expertise is hard to find and extremely valuable, so focus on attaining the highest possible quality (e.g. don't have copywriters write your content; pick your expertise niche; etc.)Key Highlights[01:26] Introduction of Podcast Guest, Jeroen Corthout[03:15] Who is Jeroen and what is SalesFlare?[04:55] SalesFlare in Concept of Growing Influence[08:30] How SalesFlare Put Out Content[12:02] Tips in Ensuring Content Quality[16:07] Repurposing Content[17:34] The Approach on Hiring Experts[21:33] What Kind of Experts or Influencers Should I Interview?[22:53] The Process of Finding Podcasts[28:27] Jeroen's Webinar Strategy[31:19] Defining KPIs[33:47] What Am I Missing Out By Not Using CRM Tool Like SalesFlare?[38:55] Connect with Jeroen Corthout and SalesFlare[40:05] Summary and Introduction to Future Podcast Guests & TopicsNotable QuotesThe way we go about this is first of all when we put out content of all types on our own channels, we focus very much on quality. And we focus very much on imagining whether if you see our posts in Google, why would you see our posts in Google, and what's the first thing you're gonna want to read and then build from there? Keep delivering value consistently to people and keep building an audience outside of the people we already know.So it these posts, it's not because you once published them that they're not valuable anymore, you can repost them, update them, bring them to people again, and make make sure that they deliver that value again.It actually works much better if you focus on delivering that value and, and don't start selling too much. It's just a matter of always keeping that that habit like we call it or that cadence like you call it, you will get to whatever it is you want to achieve.We used to be very focused on reaching certain numeric goals. But then we started figuring that what helped us most if we would put consistent effort behind things, and this is not just when it comes to influencer marketing is all acLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com