Your Digital Marketing Coach with Neal Schaffer

The digital first mindset that your business needs to survive today is only part of the story. My special guest for today, the legendary marketing author and speaker Jay Baer, argues that the circumstances that we live in today require every business to function as a startup and create an entirely new relationship with your customers and potential clients.Listen in as Jay gives some specific advice as to how to do this - hint: "FAQ" is a strategic keyword here - as well as also provides some strategic wisdom around the customer experience marketing gap that he sees and why it is critical to close it to remain relevant today.Key Highlights[03:07] Introduction of Podcast Guest, Jay Baer[05:20] Who Is Jay and His Books[09:05] Jay's Advice To Other Businesses On Resetting Marketing Strategy[10:58] The Power of FAQs[13:41] Jay's Advice on Post-Coronavirus Customer Experience[17:36] Three Things Customer Care About[19:16] Why You Need To Be Quick?[23:40] Making Your FAQ Better[32:21] Pivot Needs To Be Part of Your Business DNA[33:58] Connect With Jay[34:21] Final AdviceNotable QuotesToday, in the strange kind of COVID times, it doesn't really matter whether you've been in business for five years or 25 years or 75 years or 115 years. Every business today has to function essentially like a startup. Because you have to fundamentally rewire the relationships between your business and your customers, and prospective customers. You can't take any customer knowledge for granted. Customer experience is a term of art that was invented to describe what is in reality, a collection of hundreds of individual intersection points, between any business and any customer. The customer experiences the totality of every decision you make about your business.Whatever the situation might be in your organization, making the relationship between your business and the customers transcend the transaction.Everything about the pandemic sucks. We're all on the same page. But trust me when I tell you, you will never have this opportunity again. So you can either go under a tortoise shell and bemoan the fact that everything sucks, or you can continue to be unhappy about that, but recognize that from a business standpoint, this opportunity is unlikely to reoccur, and you can completely re-engineer your business for the better if you choose to do so.Jay Baer Links:Convince & Convert: https://www.convinceandconvert.com/Jay Baer: https://www.jaybaer.com/Social Pros Podcast: https://podcasts.apple.com/us/podcast/social-pros-podcast/id499844469Episodes Mentioned in the Show:138: Customer Experience Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

I have been blogging since 2008, and to be honest with you I really didn't think strategically about blogging since fairly recently when I started talking about the freshness of content on episode 129 almost two years ago. Since then I have come to realize the mistakes of my own blog as well as those that I have helped in a variety of capacities over the years. Since Google is the biggest digital influencer of them all, I wanted to share with you the 11 blogging mistakes that I see businesses make yet very few podcasters or people in the blogosphere talk about. I hope after listening to this episode you will have a much more strategic look at blogging and how impactful it can be for your business.For those of you interested in my fractional / outsourced CMO service, please contact me here: https://nealschaffer.com/contact/Episodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]137: How To Optimize Your Blog Posts For Higher Search Rankings And Stay Ahead Of The Competition129: How Fresh is Your Content?Key Highlights[04:57] Three Areas of Digital and Social Media Marketing[08:23] The Base of Digital Influence[11:10] How to Perform Keyword Research[13:51] How to Perform Search Intent[15:35] Why Blogging One Topic is Better than Random Things[21:03] Mistake #4[22:41] Mistake #5[24:08] Mistake #6[26:44] Keyword Stuffing[31:43] Why You Need to Find Strategic KeywordNotable QuotesWe're just seeing an acceleration of this digital transformation that people have always been digital-first. And now businesses are forced to be digital-first. So when we think about digital, right, how do we engage with our customers? How do we find new clients? It comes down to digital and social media is actually part of that digitalWhen we talk about digital and social media influence, there was no one more influential than Google. The reason I like to pick one topic, like influencer marketing, is you want to build authority in that topic in Google's eyes, you want that to outweigh other content on your blog on your website.You need to have non-branded content. And this goes into, you know, the whole idea of a blog is it's giving your company a social voice, it's allowing you to build influence with Google, by blogging on content that people are actually searching for.  Links mentioned:SEMrush: https://nealschaffer.com/semrush [affiliate link]The Blogging Millionaire on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-blogging-millionaire/id1072931592Ahrefs study on blog traffic: httpsLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Today the Godfather of content marketing, Joe Pulizzi, joins me as a special guest to help you find opportunity in the midst of the coronavirus. Our episode on "Corona Marketing" led us to talk about a wide variety of things your company can be doing _today_to grow your business despite the times that we live in. These include:1.  How marketers can cut through clutter with their content.2. Strategies on how to build an audience in a recessionary environment.3. What subscriber channels make the most sense to drive revenue.Key Highlights[06:05] Introduction of Podcast Guest, Joe Pulizzi[8:00] Where to Start Resetting Content Strategy After the Pandemic[12:10] Content Energy[14:57] Creating Emotional Connection Using Digital Tools[23:36] Understanding Who's Engaging in Your Content And Who's Not[31:10] Instilling Passionate Influencers Into Content Marketing[33:57] Strategies and How to Build Audience In A Recessionary Environment[40:38] Different Subscriber Channels That Drive Revenue[43:06] Joe's Take on Virtual EventsNotable QuotesYou only have so much energy for content creation and distribution, there are only so many things you can do to the audience that you focus on.Now is the time to reset, ask yourself the tough questions. What really, who am I really trying to target? What is the story I'm trying to tell? How is that story truly differentiated? Because to your point, if it's not truly differentiated, you're never gonna cut through all this clutter? You really have to have something special. It's hard to have something special when your attention is all over the place.Perhaps because of the Coronavirus and so many companies are trying to think more digital-first realizing this is the only way to really engage. Maybe they are seeing how they can create more than emotional connection and really serve.What this is honestly, what I would like to see it not everybody has to have a content marketing strategy. You could still traditional market your way to some success. But I would like people to choose, I like either to do it and do it really, really well. Or don't do it at all.What do we in this whole ballgame for our job in marketing is to maintain or change the behavior of our customers and our audience? And if you're not doing that with something that you're from a content standpoint, then it's probably time to stop it.I think we'd agree that what's happening with the pandemic is going to forever change a lot of things about how we communicate about a lot of different things. So really, now is the best time to figure that out. The most important thing that I see is I want you to move from your followers and your fans and your subscribers on social platforms and move and convert those to email as quickly as you can. Joe Pulizzi Links:JLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

I got really serious about podcasting in 2020 142 episodes after I began this podcast. I got even more serious with the publication of The Age of Influence, utilizing this podcast to build a community that listens to podcasts. Utilizing podcasting as a form of influencer marketing to help incite word-of-mouth marketing about my book has taken my understanding of the significance that podcasting can have for any business or entrepreneur to a completely different level.By teaching you what I have experienced and learned, I believe you will not look at podcasting the same just as The Age of Influence and this podcast have hopefully helped you look at influencers and influencer marketing in a completely different way.Key Highlights[05:00] Why Podcasts Are Great Medium[05:55] Why I Got More Into Podcasting[06:50] The Reason I Become Passionate About Getting Onto Other People's Podcasts[08:28] How To Get Bloggers Talk About You[10:33] Benefits Of Interviewing Other People In Your Podcast[13:55] Building Relationships With Other Influencers[15:28] What I Learned From Guesting On Other Podcasts[16:38] Finding Your Own Voice Through Guesting[18:15] Benefits Of Collaboration[19:11] Podcasting Helps In Yielding Influence[21:21] 2 Things To Remember[24:50] ConclusionNotable QuotesNumber one, it definitely helps in terms of content creation, I can tap into the minds of great people and have some great podcast episodes, I really wanted a more diverse podcast, I wanted to have more people's ideas included.If you want to get found, there's no better content medium that will accept interviewing you should you pass the vetting process that each podcaster has than podcast and podcasters are influencers.So whenever you engage with an influencer, yes, they're content creators. But in the case of podcasting, chances are they're also business owners. So it opens up a lot of potential for collaboration.If you want to become a better speaker, you need to speak more. And if you wanted to launch your own podcast, you need to know what it's all about, you need to know what to expect what you're going to say.It really gives you a way to not only better find your own voice as a speaker or future podcaster. But it also helps you better deeply understand your subject cuz you're going to get asked a lot of questions, and it's in those questions, you better understand what's on the tips of people's minds, that allows you to develop better and better content.  But once you understand the value of building those relationships, you'd obviously want to do that and it gives you more content, the results of all this. But the more research you do, and the more personalized outreach you do, obviously, the greater that conversion should be.Episodes Mentioned in the Show:Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Description: What sets successful businesses and professionals apart? One might argue it is all about being able to innovate. Fortunately for our podcast listeners we have a very special guest, Carla Johnson, who has written a few compelling marketing books and will soon release her newest book, RE:Think Innovation. This podcast will be a sneak preview of that book, in which you will learn why:1. People think innovation is only about the products and services they sell, and why they're wrong and missing a huge growth opportunity. 2. There are things that iconic companies with big budgets do that you can learn from and apply right away for your business...if you know how.3. You too can learn how to innovate through a simple, repeatable, scalable formula for how to take inspiration from any brand, experience or situation you have, and turn it into extraordinary outcomes for their business - startups, established Fortune 100 brands, and any organization in between. Key Highlights [01:45] Introduction of Podcast Guest, Carla Johnson[06:34] What Is Innovation?[10:00] The Most Important Aspect To Look At Innovation[15:00] What You Need to Do to Be Truly Innovative?[19:31] Leveraging Innovations of Big Brands[22:25] The Mistake That A Lot of Marketers Make[25:42] The Process and Steps to Innovation[27:39] Pitching Ideas[35:38] Great Way to Start Innovation[38:24] Connect With CarlaNotable QuotesInnovation is about consistently coming up with new, great and reliable ideas. When you look at the companies that you consider as true innovators, one of their characteristics is that they're able to be innovative for a sustained period of time.An important aspect of innovation is that it does impact the business at the end of the day. Now, that doesn't mean it has to result in a new product or new service, it just has to have an impact. And in order to do these things, you need to start out with innovation by clearly identifying what problem is it that you're going to solve?And one of the things in the book that I've written, I talk about a process about how you actually take inspiration for the world around you understand what made that successful, and then transplant that idea into your own work in a way that relates to the work that you do. I've talked about this a little bit like starting to disconnect from all of our digital devices. And really paying attention to the world around us is the foundation of extraordinary innovation, that you can get impatient with a little AI if all you did was continue to look inside your industry and things like that. But all you're doing is rehashing things that are already there.And to truly be innovative, I believe that's what you have to do is you, you have to look at what's going on in the world around you and I talked about like you, you collect all of these dots from the experienLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

Social networks come (TikTok) and go (Google Plus), and some merely borrow the best features of other social networks to continue innovating (Instagram). The one thing about social media that has NOT changed since I began my career in social media marketing is that LinkedIn continues to be the best place for professional networking and B2B social media marketing.Every year or two "newbie" marketers wake up to the potential that LinkedIn has for your marketing, but since I wrote two books on the subject in 2009 and 2011, I would argue that the potential has always been there. Similar to influencer marketing, marketers have tended to dismiss LinkedIn when they talk about social media marketing options. As part of my role as an educator, I have been creating a free ebook for sometime with best practices for using LinkedIn, and I'm psyched to announce that my newest version is now available for download. Listen to the full episode for an introduction and details on how to get your free copy!This episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.Key Highlights [02:37] What is Freshbooks and Their Services[05:15] How I Started My Career With LinkedIn[07:04] Why LinkedIn Is Powerful[11:05] LinkedIn Users Statistics[12:39] Demographics of LinkedIn Users[14:48] How Professionals Are Using LinkedIn Today[16:38] Why LinkedIn Is Preferred By Professionals[17:43] Major Ways Businesses and Professionals Can Leverage LinkedIn[19:35] Few Ways Marketers Use LinkedInNotable Quotes.LinkedIn is the only platform that continues to be focused on business and professional networking. It's where professionals go to showcase their personal brand, promote their companies, and in general, do business. While LinkedIn originally grew, without a doubt, as a place to connect with hiring managers, and be found for that dream job, it has become much more than that, and attracts the engagement of professionals looking for an outlet for professional networking.Every employee representing your company that is on LinkedIn increases the chances that your company will indirectly be found. And the more connected your employees are to others, including each other, the easier it will be for those wanting to contact any of your company employees to do so through the LinkedIn profile. And LinkedIn was the number one netLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

While the current coronavirus pandemic has provided us some urgency in which we need to tweak our marketing, the fact of the matter is that anyone in charge of marketing their business always need to pivot amidst the constant change that existed before we first heard the term "COVID-19." I can't think of anyone better to help guide us through this change than Ken Fitzpatrick, CEO of the Digital Marketing Institute, who provides:an insight into how c-19 is bringing even more change to marketingsome perspective on marketer's fear of becoming irrelevantwhat are the skillsets marketers need in the near futureThis episode is being sponsored by Freshbooks and SocialBee, who have a special campaign for listeners of this podcast. You can see their special offerings by clicking here:Freshbooks: https://nealschaffer.com/freshbookswinSocialBee: https://nealschaffer.com/socialbeewinFor those that want to win a copy of The Age of Influence, please make sure you send me a screenshot of your chosen review to neal@nealschaffer.com along with your mailing address.Key Highlights [03:49] Introduction of Podcast Guest, Ken Fitzpatrick[07:11] Who is Ken and Digital Marketing Institute[08:18] The Changes That COVID19 Brought To Marketing Industry[13:33] Marketing Budget Cut[18:12] The Important Role of Content[19:08] The Biggest Challenge for Marketers[21:13] Investing in Upskillinh and Rescaling[21:37] 5 Top Areas Marketers Should Look At[22:42] The Impact of COVID19 In Customer Experience[25:00] How Digital Marketing Institute Tap Customer Touch Points[31:04] The Key Areas Marketers Should Focus On[35:14] Connect With KenNotable QuotesFor many businesses, who are physically present, a website is the only window that they have to the world now. I should say, the advice I can give you my clients is, there may be a time where you need to sort of stop, for instance, you know, advertising spend that there are some marketing expenses that I realized are being what we would call rationalized.Staying ahead of the game or staying up to date that's really important than in remember research.If you're constantly moving just to the next thing that looks kind of cool and interesting, you're actually gonna end up wasting a lot of time and effort. I would actually say they are just again, given the current climate, then they're getting that broad across social across analytics across SEO, across PPC, the typical sort of traditional things, and influencer marketing. That's the best way to approach it right now. And don't pigeonhole yourself into an area until you feel actions I think people areLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

I often get asked by marketers in transition or recent graduates how they should navigate the job market as a digital marketer. Whether you are looking for more ways to make yourself more marketable (pun intended!), gain more experience, or yield more influence in digital and social media, I believe the solution is one and the same, and the answer to the problem is often staring you right in the face!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Key Highlights [03:21] My Advice to Fresh Graduates Who Want to Enter the Business[04:33] How to Gain Experience?[06:14] How to Build Core Skills[07:38] The Other Way to Build Track Record[09:16] Reaching Out To Local Marketing Agency[10:41] My Instagram Giveaway[11:18] SummaryNotable QuotesI think social media marketing, digital media, influencer marketing a little bit different, but it's easier to be seen, so long as you are trying to build more influence yourself.And what I say to that is there is no better experience than experience right? And what I mean by that is, you need to be able to practice what you learned. You can build case studies, you can take data, and that data you can use when you go into an interview, or if you're trying to pitch a new client. So always starting with your own brand with your own business.But there's nothing like putting this into action. There's nothing like OJT on the job training. You're nothing until you do this. And you have your unique experiences, your unique perspectives, you build your own unique processes. That's when you develop expertise that other companies would want to pay for.That's when you go into an interview. And even though you might not have that work experience that others have, you have a tremendous amount of experience that you can speak to that I guarantee you anyone hiring would be very interested in.So there's a lot of things you can be doing. And when you get those experiences, that's what helps you in fact, if you were to start working for an organization or an agency and they really like what you do, there's a chance that they're going to want to keep working with you.Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

In crisis there is opportunity, and for those who understand how media consumption has changed during this coronavirus pandemic, there are distinct opportunities for your business to appear on the radar of more people organically earned media. Learn all about this opportunity straight from the PR expert and thought leader Valerie Christopherson, Founder and CEO of the PR agency Global Results Communications, headquartered right here in my beloved Orange County, California.Our conversation went above and beyond the topic of the current pandemic as we discussed other issues upon us and how we can respond to them, including my sharing my own story of how I was called out on social media and how I will be responding. It is a good reminder that if digital influencers are the new media, with that comes responsibility.Key Highlights[00:39] Introduction of Podcast Guest, Valerie Christopherson[01:05] Who Are Global Results Communications?[03:47] Changes In Earned Media[06:36] The Most In-Demand Type of Media Right Now[08:58] Valerie's Recommendation on the Vehicles Which Companies Can Be Hears[13:41] The True Purpose of Press Release[14:35] Why Press Release Is Still Important?[16:09] Valerie's Advice on Corporate Communications[19:17] What Businesses Can Do To Leverage Pandemic[22:59] The Effects of Black Lives Matter Campaign[27:01] Content In Diversity And Inclusion[30:42] Final Advice[31:01] Connect With ValerieNotable QuotesAs PR professionals, we've gotten back to providing facts and reporters, especially in technology, and in health care to report the facts, what are we seeing? What are we doing? And we saw companies band together, and wanting to tell the story from a factual standpoint, and not from the storybook point of view.It's really important that you think through the different mechanisms because people are on the go so make sure that you have some actionable item to a press release on social media. But right now being realistic. If if you can't read it in three minutes, I'm not sure it's getting read in its entirety, which is why I go back to that key takeaway.  There should be an active even if the action item is simply let me think about that. I would use the press release for what it was meant and designed to be in that would be for news. And news being hard news.And the best thing to do in a moment like that, communicates consistently, calmly, and collectively, on an hour-by-hour basis.Links mentioned in the show:Maximizing LinkedIn for Business Free Ebook: https://nealschaffer.com/maximizing-linkedin-for-businessGlobal Results Communications: https://www.globalresultspr.com/Global Results Communications on Instagram: Learn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com

According to my brand affinity model for influencer marketing, your employees are those that naturally have the most brand affinity for your company because they are an organic part of it. How, though, do you activate your employees as influencers? How does this relate to the concept of employee advocacy? How would this work in regulated industries? And are there any analogies to leveraging employees as influencers that you see in influencer marketing today?Key Highlights[02:48] Engaging Employees As Influencers[03:31] How Influencers Are Categorized?[05:44] Entities That Have Most Brand Affinity[06:43] The Way of Looking At Employee Influence[13:26] Why You Should Treat Your Employees Better[15:25] How To Convert Employees Into Influencers[16:33] Legal Issues Related To Employee Advocacy[21:19] The Importance of Employee Influence Training[23:14] Things That Go Into Employee Influencer Training Program[26:49] Leveraging Employees As Part of Content Creation ProcessNotable Quotes They found that how you treat your employees directly impacts job satisfaction, organizational commitment, employee empowerment, supporting your supervisor, and organizational innovation.These what we call employee advocacy programs have turned more into employee engagement programs. In other words, you don't have to share our content. But we want you to engage with it.Because just like influencer marketing, we don't want to treat people like they're programmable ad units. We don't want to treat our employees as if they're automatically going to post anything and everything we share with them to their personal networks on social media.And by providing training, that is putting some skin in the game that if you have employees that love social media, they want to be more active, and by you helping them they'll help you, you can imagine how you're going to get a lot more attention for this program than you were if it's like, hey, share our content.Links mentioned in the show:Case of Taiwanese airlines: http://www.isihome.ir/freearticle/ISIHome.ir-21028.pdfFTC calls out Sony -- and Deutsch L.A. -- for deceptive advertising: https://adage.com/article/news/ftc-sony-deutsch-la-deceived-consumers/296004The Age of Influence: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in or related to this one:165: Influencer Marketing During COVID-19: Still Worth the Investment?123: Enterprise-Wide Employee Advocacy is a Natural Outcome of Social Business [Sociabble Interview]121: Everything You Wanted to Know about Employee Advocacy [PostBeyond Interview]115: How Cathay Pacific Built a Global Employee AdvocaLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com