Making Sense of Martech

A conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq. Decentriq calls itself The "Switzerland" of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decentriq works with companies such as Roche, Microsoft and Intel to enable more privacy-focused data collaboration and audience matching. In a world where privacy is becoming an increasing focus across marketing and advertising, data clean rooms play an interesting role in the growth of first-party data sharing as third-party tracking is slowly becoming a thing of the past. In this episode, we have a fascinating discussion about the privacy paradox: balancing privacy and utility, the role of trust in data collaboration & sharing, how inventions in cryptography and ML are changing the Adtech ecosystem, and the scalability of data clean rooms in an increasingly saturated market. Go here for show notes, links, and resources. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Juan on LinkedIn and Twitter.

A conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 (https://maven.com/amandanat/content-marketing), that helps marketers take their content to the next level. Amanda also used to work in tech journalism and was a test kitchen cook! In this episode we talked about Amanda's journey into content marketing and becoming the VP of marketing at SparkToro, how SparkToro works like a team of 10 with just 3 employees, and as well as their approach to Big Tech. We also discuss building a Twitter audience, using zero-click content as a part of content strategy, and whether it is good or not that some tech companies punish the use of links. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Amanda on Twitter, LinkedIn, or her site.

A conversation with AJ Rollsy. In this episode, I'm joined by AJ Rollsy. AJ is the founder of CORE marketing method and the founder of Healthpoint Research. AJ is an entrepreneur who over the last two decades has helped multinational corporations launch and grow brands, driving multiple billions of dollars in sales across 50+ national markets. AJ recently supported TMW research for a paper on Martech in India providing valuable insights into how the technology community works in one of the largest markets in the world. In this episode, we dive into how Martech companies are started and grown across various regions globally, particularly Asia. We talk about cultural nuances that change the course of technology development, how entrepreneurship evolves across the generations and if the world of marketing technology is shifting out of Silicon Valley from west to east. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find AJ on LinkedIn.

A conversation with Sabri Suby. In this episode I am joined by Sabri Suby who calls himself the "Lord of the Internet." He's the founder of King Kong an Australian based digital advertising agency and the author of "Sell Like Crazy." King Kong has generated more than $1.3 billion in reported revenue for their clients and is one of the fastest growing agencies in Australia. I have never met anyone that hustles quite as hard as Sabri. In this episode we talk about the grind of digital advertising, building a growth mindset, "hustle culture", Sabri's views on performance marketing, the impact that privacy changes has on the how brands grow, building a business model around big tech platforms, why Sabri has golden records in his office and his ubiquitous online presence in the digital marketing industry. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Sabri on LinkedIn.

A conversation with Andy McCotter-Bicknell. In this episode I am joined by Andy McCotter-Bicknell, the head of competitive intelligence at Click-Up, content creator and founder of the competitive playbook - an online course that helps companies to build competitor intelligence programs from scratch. We talk about the emerging field of competitive research and strategy in B2B SaaS companies, Andy's journey building the competitive playbook, the differentiation of Clickup, competing beyond product and features, the state of competitive intel in the tech industry, building a competitive intelligence programs in companies, how competitive intel influences company strategy, and many other topics. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Andy on LinkedIn.

A conversation with John James. In this episode I'm joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years. Then moved to live in San Francisco working as a growth manager for a startup before returning to AU to channel his energy into architecting a growth marketing platform. John also sits on a number of advisory boards and helps a modest list of privately owned businesses with their growth, sales and marketing strategy. We talk about why you don't always need MarTech and explore John's very unique perspective on why strategy is absolutely critical when it comes to buying tech. We delve deeper into how in most cases, and from what he's seen in his experience, you don't actually need a lot of technology to get the job done. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find John James on LinkedIn.

A conversation with Kazuki Ohta & Mike Anderson. In this episode I am joined by Kazuki Ohta (co-founder and CEO of Treasure Data) and Mike Anderson (the CTO and founder of Tealium) for a round table discussion to discuss the perspectives on the outlook of the CDP industry, how they're building it and the growing challenges around data, privacy, regulation, and consumer attitudes in the CDP space. We talk about the changing role of the category in the enterprise. Why people are still mystified by the technology. The increasing privacy pressure put onto the industry and the role of the CDP when building digital capability. And we also touch on how big tech is increasingly encroaching into the market and what it means for people building CDP solutions from the ground up. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Kazuki Ohta on LinkedIn You can find Mike Anderson on LinkedIn.

A conversation with Neil Halliday Neil Halliday is the event director for APAC at Big Data and AI World, focusing on Data, AI, and Martech. During Neil's time, he has built the most successful data-focused event and conference series in APAC and an entire ecosystem around data, Martech, CX, digital transformation, AI/ML, diversity & inclusion, to drive business generation opportunities in the Asia Pacific region. Neil has also worked in a number of technology companies and is one of the best people who know the trends, innovation, and change in the marketing technology space in Asia. In this episode, we dive into the technology industry across South East Asia and sketch out a picture of the innovation, challenges, and opportunities in the region. You can find Neil on LinkedIn Grab a ticket to Big Data and AI World Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter.

A conversation with Michael Adams & Melissa McCready. In this episode I'm joined by Michael Adams and Melissa McCready. Michael is the General Manager and Melissa is the content chair at OpsStars - an online community, media and events company servicing revenue and marketing operations practitioners. Previous to OpsStars, Michael has worked across a number of roles in communications, thought leadership and media for software companies like Cisco. Melissa is the principal at The Growth Ops community and works in the growth operations industry as an advisor and consultant. In this episode we talk about B2B Media Empires, the growing trend of software companies building media brands to service their specific market. How OpsStars was launched by Lean Data, a revenue orchestration platform company and into the journey of building valuable media properties in niches across the marketing technology ecosystem. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Michael Adams on LinkedIn. You can find Melissa McCready on LinkedIn.

A conversation with Chris Brinkworth & Vishal Repaka. In this episode, I'm joined by Chris Brinkworth and Vishal Repaka from Civic Data. In Australia, Civic Data is helping leading brands to collect, organize, analyze and activate data for Privacy First Marketing and Communications initiatives, in line with current and future Australian Privacy Principles. Chris has spent years working in the bowels of the AdTech industry in the US, which over time saw an increasing need to address the privacy concerns these technology companies have introduced to the economy and so went on to found Civic Data with his business partner Jason Fonseca. Vishal is a Principal at Civic Data who has specialized in working with ASX 100 brands and high-growth product businesses. We talk about the privacy winter and all the things that make up an ever-emerging private web. Go here for show notes, links, and resources. Subscribe to The Martech Weekly here. Follow Juan Mendoza on LinkedIn and Twitter. Listen on Apple, Spotify, Google, and everywhere else. You can find Chris on LinkedIn. You can find Vishal on LinkedIn.