Always Be Testing
Tye DeGrange
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Episodes
Mentioned books
4 snips
May 14, 2024 • 47min
#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
Ad Measurement Veteran, Andrew Covato, explores the pitfalls of multi-touch attribution in advertising and the importance of true incrementality testing for accurate campaign performance measurement. He also discusses the significance of first-party data in marketing and shares his personal journey from dual citizenship to a newfound passion for golf and unique productivity hacks.
May 9, 2024 • 40min
#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Alper TanerHype man & Announcer: John Potito
May 1, 2024 • 41min
#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jordan CarterHype man & Announcer: John Potito
Apr 22, 2024 • 42min
#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Adam FishmanHype man & Announcer: John Potito
Apr 16, 2024 • 25min
#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Noah TuckerHype man & Announcer: John Potito
Apr 8, 2024 • 47min
#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim NicholsHype man & Announcer: John Potito
Apr 1, 2024 • 44min
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Guy YalifHype man & Announcer: John Potito
Mar 25, 2024 • 35min
#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s
In this engaging discussion, Krystie Capobianco, Affiliate Manager at Rothy’s, shares her diverse experiences in affiliate marketing from platforms to brands. She highlights the importance of sustainable branding and her passion for eco-friendly products. The conversation dives into the complexities of incrementality testing and the challenges of measuring affiliate marketing impact. Krystie also addresses common marketing pitfalls and emphasizes the role of influencers. Plus, there are light-hearted moments about personal quirks and favorite travel spots.
Mar 18, 2024 • 40min
#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane
Exploring the transition from traditional to digital media, evolution of the internet, journey from affiliate marketing to founding Sendlane, importance of proactive communication in customer service, simplicity and quality in email marketing, and personal experiences in Austin.
Mar 12, 2024 • 48min
#31 Commerce Content and Beyond, Leilani Han, Wirecutter
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Leilani HanHype man & Announcer: John Potito
