Always Be Testing
Tye DeGrange
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Episodes
Mentioned books
Jul 29, 2024 • 48min
#50 Fractional CMO Consulting, Advising, Investing in Leading Consumer Brands, Jim Kingsbury
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jim KingsburyHype man & Announcer: John Potito
Jul 22, 2024 • 54min
#49 Affiliate Marketing in the UK & Beyond, Richard Wright
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richard WrightHype man & Announcer: John PotitoTimestamps:00:00 Introduction to Always Be Testing podcast06:46 Ty De Grange welcomes guest Richard Wright15:54 Richard's long-standing relationship with Ty23:40 Richard's entry into the affiliate marketing world32:52 Differences between UK and US markets37:56 Importance of diverse partner mix in affiliate marketing42:19 Richard's thoughts on AI in affiliate marketing46:39 Richard's love for space and guitars52:13 Richard's recommendation: Yamaha THR guitar amp53:17 Richard's LinkedIn presence and closing remarks
Jul 16, 2024 • 41min
#48 Community & Connection: Marketing for Emerging Tech and Music, Amber Osborne
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Amber OsborneHype man & Announcer: John PotitoTimestamps:00:00 - Introduction and Welcoming Amber Osborne as Guest06:42 - Discussing Favorite Songs and Music Industry Challenges15:54 - Exploring Collaborative Writing and Visual Identities23:40 - The Importance of Community and Collaboration in Startups61:00 - Excitement for 'McCartney III' Release and Future Discussions
Jul 8, 2024 • 32min
#47 Growing the Blockchain With Former Google/Meta/Twitter Marketer, Erin McMahon, Head of Marketing, Ankr
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Erin McMahonHype man & Announcer: John Potito
Jul 3, 2024 • 43min
#46 Data-Driven Affiliate Management, Noelle Spagna, Affiliate Program Manager, Motley Fool
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Noelle SpagnaHype man & Announcer: John Potito
Jun 25, 2024 • 50min
#45 Applying AI to Improving Customer Experience, Peter Mullen, CMO of Interactions
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Peter MullenHype man & Announcer: John Potito
Jun 17, 2024 • 36min
#44 The Rise of Influencer Marketing, Olivia McNaughten, Director of Product Marketing at GRIN
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Olivia McNaughtenHype man & Announcer: John Potito
Jun 3, 2024 • 37min
#43 Cookieless Attribution for Marketers, Jeff Greenfield, CEO of Provalytics
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jeff GreenfieldHype man & Announcer: John Potito
May 29, 2024 • 43min
#42 Unlocking TikTok for Growth, Cormac Jonas, Former TikTok, The Jonas Agency
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cormac JonasHype man & Announcer: John Potito
May 20, 2024 • 42min
#41 The Power of Connected TV, Vikki Danielson, Director, Growth & Partnerships at tvScientific
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Vikki DanielsonHype man & Announcer: John Potito
