Always Be Testing
Tye DeGrange
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Episodes
Mentioned books
Oct 28, 2024 • 42min
#60 Effective Leadership in Product Teams, Reagan Fry, Director of Product, Kajabi
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Reagan FryHype man & Announcer: John Potito
Oct 14, 2024 • 39min
#59 The Art and Science of Performance Marketing, Richie Carreon, VP of Marketing, Levanta
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Richie CarreonHype man & Announcer: John Potito
Oct 1, 2024 • 31min
#58 Affiliate Marketing Mastery, Cristy Garcia, CMO, Impact.com
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Cristy GarciaHype man & Announcer: John Potito
Sep 16, 2024 • 36min
#57 From Rap Battles and Emmys to Growing Product Hunt for Consumer Brands, Greg Rollett, Head of Growth, Grommet
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Greg RollettHype man & Announcer: John Potito
Sep 9, 2024 • 36min
#56 Media Veteran, Emma Mondolino, Head of Marketing, MediaLink, former Twitter, Pinterest, and Nextdoor
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Emma MondolinoHype man & Announcer: John Potito
Sep 3, 2024 • 45min
#55 Growth Experiments: From Metabolic Health to Performance Marketing, Ben Grynol, Head of Growth, Levels
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Ben GrynolHype man & Announcer: John Potito
Aug 26, 2024 • 42min
#54 The Power of Existing Customer Referral Programs, Will Fraser, Founder of Sasquatch, Head of Impact Advocate
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Will FraserHype man & Announcer: John Potito
Aug 19, 2024 • 39min
#53 Todd Crawford, Co-Founder, Impact
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Todd CrawfordHype man & Announcer: John Potito
Aug 13, 2024 • 34min
#52 Former VP of E-Commerce, OpenFarm, Performance Marketing from startups to HelloFresh, Andrea Barsk-Roberts
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Andrea Barsk-RobertsHype man & Announcer: John Potito🚨🚨🚨 Let's connect!🚨🚨🚨 Tap here to get started: 👉 https://linktr.ee/tyedegrangeTimestamps:00:06 Introduction01:20 Marketing Journey Begins02:41 HelloFresh: Career Impact05:31 Risk-Taking in Careers08:26 Testing and Feedback Importance10:16 Data vs. Speed in Decisions13:08 Retail vs. Brand Challenges18:08 Innovative Marketing Tactics22:04 Advanced Customer Service Insights25:10 Consumer Mindset Strategy29:01 Health and Wellness Trends33:37 Networking and Future Plans
Aug 5, 2024 • 49min
#51 Product & Growth Advisor, Fareed Mosavat
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Fareed MosavatHype man & Announcer: John Potito
