Always Be Testing
Tye DeGrange
Always Be Testing explores the experiments, insights, and growth stories shaping the future of affiliate and partner marketing in B2B SaaS. Hosted by industry veterans, the show dives deep into real-world lessons from the people driving measurable impact at companies like Google, HubSpot, Ramp, Webflow, G2, and beyond.
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Each episode uncovers what happens when today's most innovative marketers challenge assumptions, run smarter experiments, and build programs that scale revenue through meaningful partnerships. If you’re in affiliate, partnerships, or SaaS growth — this is your front-row seat to how the best do it (and what they’ve learned along the way
Episodes
Mentioned books
Feb 4, 2025 • 46min
#70 Understanding Partner Promotional Methods and Data Points | Nate Ivie, RVP Sales, Impact
In this episode of Always Be Testing, I sit down with Nate Ivey from Impact to talk about what’s working in partner marketing today.We cover why diversifying partners is key, how trust and authenticity drive better results, and what brands need to know about Google’s crackdown on-site reputation abuse. Nate also shares insights on the shift to performance-based influencer models and why consistent recruitment keeps programs strong.We wrap up with some personal stories—including sports, family, and parenting.
Jan 28, 2025 • 43min
#69 Unlocking True Activation: Strategies for SaaS and Marketplaces | Ely Lerner
Ely Lerner delves into his role as an advisor, distinguishing it from consulting by emphasizing his focus on advising rather than delivery. He works closely with founders in software verticals such as consumer marketplace, fintech, SMB SaaS, enterprise SaaS, AI, and dev tools, but avoids hardware, DTC, biotech, and crypto sectors. Lerner highlights the importance of integrating product strategy, growth strategy, and go-to-market strategy, spending an hour weekly with each CEO to focus on key priorities and learning.
Jan 13, 2025 • 32min
#68 Role of Thoughtful Attribution in Effective Marketing
In this discussion, Mike McElhaney, COO of Round Bar Labs, dives into the world of affiliate influencer marketing and modern advertising strategies. He emphasizes the importance of low ego and high empathy in leadership, drawing insights from influential books. The conversation also explores the evolution of parenting and the role of accountability. Listeners will enjoy humorous anecdotes from family vacations and predictions for the Giants in 2025, making it both insightful and entertaining!
Jan 6, 2025 • 40min
#67 The Role of Strategic Partnerships in B2B Tech | Zoe Mackay - Head of Publisher Development - Goloot
In this episode, Ty DeGrange sits down with Zoe Mackay, the strategic partnerships lead at TechnologyAdvice, to dive deep into the world of B2B tech guidance and affiliate marketing.
Dec 17, 2024 • 39min
#66 Building Gong’s GTM Strategy and the Future of B2B SaaS Marketing | Udi Ledergor, Chief Evangelist and former CMO, Gong
Udi Ledergor's journey at GONG is a testament to the power of innovative marketing, human-centric strategies, and the importance of experimentation. His insights offer valuable lessons for marketers looking to make a significant impact in the B2B SaaS space.
Dec 10, 2024 • 45min
Austin Tech Week '24 | Market Masters (Marketing & Branding)
In this episode of the Always Be Testing podcast, Tye DeGrange introduces the show and its focus on growth, performance marketing, customer acquisition, paid media, and affiliate marketing. The episode features a panel discussion on leveraging AI for better marketing results, with insights from industry experts Alexis Contos (CMO of NEA), Cory Treffiletti (CMO of Rembrandt), Jennifer Barkley (VP of Commercial Marketing for Visa), and Tye DeGrange (CEO of Round Barn Labs).
Dec 4, 2024 • 48min
#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito
Nov 26, 2024 • 42min
#63 The Tech Stack for B2B Affiliate Marketing, Tyler Calder, CMO of PartnerStack
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Tyler CalderHype man & Announcer: John Potito
Nov 18, 2024 • 33min
#62 From Automotive Leader to Bringing Innovation to Marketing Home Services, Famous Rhodes, CMO, Apex Service Partners
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Famous RhodesHype man & Announcer: John Potito
Nov 12, 2024 • 29min
#61 Growth Loops in Email Marketing, Jake Schonberger, Head of Brand Partnerships, Beehiiv
Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jake SchonbergerHype man & Announcer: John Potito
