The Publishing Performance Show

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.In this episode:Defining the middle-grade age range and its subgroupsThe importance of paperback books in the middle-grade marketCrafting book covers and series branding for middle-grade readersThe dual approach to marketing: appealing to parents and kidsTailoring newsletter frequency and content for middle-grade audiencesLeveraging Instagram and TikTok for middle-grade book promotionMelissa's bestselling middle-grade series about gymnastsDirect sales strategies and the benefits of selling book bundlesProtecting children's privacy on social media as a middle-grade authorMaximizing Amazon Ads for middle-grade booksConnect with Melissa Torres:Website: https://www.melisatorres.com/Instagram: https://www.instagram.com/perfectbalancegymbooks/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.In this episode:Ingram iD's role in simplifying digital book marketing for authorsTargeting specific reader segments using Ingram iD's database of over 4 million readersCreating accessible and approachable advertising campaigns for authorsIngram iD's real-time analytics for clicks, impressions, click-through rates, and cost per clickVersatility of Ingram iD for authors at various stages of their careersConnect with Ingram iD:Learn more about Ingram iD: https://www.ingramcontent.com/publishers/advertising-platformWebsite: https://www.ingramcontent.com/Linkedin: https://www.linkedin.com/company/ingram-content-groupFacebook: https://www.facebook.com/IngramContent/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  Julie Broad, a Las Vegas-based author and founder of Book Launchers, shares her expertise on leveraging nonfiction books for business growth. With strategies for effective book giveaways, repurposing content, and transforming expertise into powerful books, Julie provides valuable insights for speakers, consultants, and entrepreneurs looking to maximize their book's impact.In this episode:Strategies for effective book giveaways to grow your brand and businessLeveraging your book for speaking gigs and lead generationTailoring your book giveaway strategy to your specific goalsPrint book quality and working with printers like Print NationRepurposing your book content for workshops, talks, and other income streamsBook Launchers' full-service self-publishing support for nonfiction authorsThe potential for a dedicated nonfiction author conferenceJulie's recommended Las Vegas attractions for visiting authorsResources Mentioned:Story Origin: https://storyoriginapp.com/Book Funnel: https://bookfunnel.com/Connect with Julie Broad and Book Launchers:Website: https://booklaunchers.com/Julie’s Website: https://juliebroad.com/Linkedin: https://www.linkedin.com/in/juliebroadConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  Alex Smith, Technical Lead at Book Vault, shares insights on how the platform empowers indie authors to create high-quality, premium books through special editions and print-on-demand services. With unique customization options, direct sales capabilities, and a focus on maximizing author revenue, Book Vault is revolutionizing the indie publishing landscape.In this episode:Book Vault's print-on-demand and direct sales servicesUnique customization options for special editions (foiling, printed end papers, ribbons, sprayed edges)Targeting super fans with premium, collectible editionsCase studies of successful indie authors using Book VaultThe impact of bundling on increasing average sale price and revenueBook Vault's 30-year history and transition from trade to indie publishingResources mentioned:Book Vault's conference promo code: bv-an-24 (free title uploads)Connect with Book Vault:Website: https://bookvault.app/Facebook: https://www.facebook.com/bookvaultappLinkedin: https://uk.linkedin.com/company/bookvaultTiktok: https://www.tiktok.com/@bookvaultInstagram: https://www.instagram.com/bookvault.app/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  Nicolette Terry, a rising star in the romance genre, shares her journey from military spouse to published author. With relatable characters and passion projects that tackle tough topics, Nicolette's books have captured the hearts of readers. She discusses her writing process, the importance of mentorship, and the value of attending events like Author Nation.In this episode:Nicolette's experience at Author Nation and the benefits of networking with fellow authorsThe inspiration behind Nicolette's military romance seriesCrafting relatable characters and tackling tough topics like narcissistic abuseNicolette's journey from pantser to plotter and the resources that helped her master the romance genreThe role of mentorship in Nicolette's author career, particularly from Audrey HueyBalancing motherhood and writing with the help of Audrey Huey's author plannerCollaborating with fellow authors on projects like Plotter on PaperThe importance of building a network of support within the author communityResources mentioned:"Romancing the Beat" by Gwen Hayes: https://www.amazon.com/Romancing-Beat-Structure-Romance-Kissing-ebook/dp/B01DSJSURY"Character Arcs" by K.M. Weiland: https://www.amazon.com/Creating-Character-Arcs-Masterful-Development-ebook/dp/B01M6VC68UAudrey Huey's author planner: https://audreyhuey.com/Plottr on Paper, a collaboration between Nicolette Terry, Audrey Huey, and Cameron Sutter: https://plottr.com/Connect with Nicolette Terry:Website: https://authornterry.com/Facebook: https://www.facebook.com/authornterry/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]  Paige Allen, Director, and Deon McAdoo, Key Account Sales Manager at IngramSpark, share insights on the self-publishing process, the importance of metadata, and the benefits of IngramSpark's print-on-demand and distribution services. With a focus on empowering independent authors and providing resources to help them succeed, IngramSpark offers a comprehensive approach to self-publishing.In this episode:IngramSpark's role in supporting indie authorsThe importance of education in self-publishingHarnessing metadata for book discoverabilityIngramSpark's direct selling option, "Share and Sell"Treating your writing as a businessThe impact of wholesale discounts and returnability on salesResources Mentioned:IngramSpark's "Share and Sell" direct selling optionStory Wars event sponsored by IngramSpark: https://il.linkedin.com/company/ingramsparkConnect with IngramSpark:Website: https://www.ingramspark.com/Facebook: https://www.facebook.com/IngramSparkYoutube: https://www.youtube.com/user/IngramSparkInstagram: https://www.instagram.com/ingramsparkbooks/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Jeffery H. Haskell, the bestselling author of the military sci-fi series "Grimms of War," shares his experiences as a writer, the importance of writing conferences, and the shift in the publishing landscape for science fiction and fantasy authors. Haskell discusses his journey from an aspiring writer to a successful author, and how conferences like Author Nation have helped him along the way.In this episode:The value of writing conferences for authors at all career stagesManaging writing with ADHD, including a morning routine"Against All Odds" nominated for the Dragon Award, competing with David Weber and Timothy ZahnThe rise of Aethon Books in sci-fi and fantasy, especially military sci-fiThe shift to Amazon-focused strategies for sci-fi and fantasy authorsFinding the right writing tools, such as Atticus and PlottrNetworking and connecting with fellow authors at conferencesBooks written by Jeffery H. Haskell:"Grimms of War" series, including "Against All Odds" (Dragon Award finalist): https://www.amazon.com/stores/author/B01I2W55SOConnect with Jeffery H. Haskell:Website: https://jefferyhhaskell.com/Facebook: https://www.facebook.com/jefferyhhaskell/Instagram: https://www.instagram.com/jeffery.haskell/?hl=enConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]JD Barker, a New York Times bestselling thriller and horror author, shares insights on his writing career, the publishing industry, and effective marketing strategies. With a dozen books and numerous TV and movie adaptations in the works, Barker discusses his collaborations with James Patterson and his approach to crafting gripping, suspenseful stories that keep readers on the edge of their seats.In this episode:Balancing thriller and horror elements in writingNavigating book-to-film adaptations and optionsCo-authoring with James PattersonExploring various publishing approaches (traditional, indie, and hybrid)Creating a personal imprint with Simon & SchusterEffective marketing strategies for authors, including targeted TV advertising on HuluLeveraging online advertising for audiobook and ebook salesAttending conferences and connecting with fellow authorsBreaking genre boundaries and exploring diverse projectsThe creative process behind crafting bestselling thrillersBooks written by JD Barker:https://jdbarker.com/books/4MK series (originally optioned by CBS, later by Lionsgate)Dracula prequel novelUpcoming Flatliners franchise rebootConnect with JD Barker:Website: https://jdbarker.com/Facebook: https://facebook.com/therealjdbarkerInstagram: https://www.instagram.com/jdbarker_author/X.com: https://twitter.com/jdbarkerTiktok: https://www.tiktok.com/@jdbarker_authorConnect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS] Carissa Andrews, founder of Author Revolution and an expert in manifestation techniques for authors, shares insights on aligning the subconscious mind, energy, and actions to achieve writing and publishing success. With a background in quantum physics and a practical approach to manifestation, Andrews provides strategies for authors to overcome limiting beliefs, harness the power of their minds, and create thriving careers.In this episode:Manifestation and quantum physics for authorsTechniques for aligning the subconscious, energy, and actionsSetting intentions and making decisions in manifestationOvercoming limiting beliefs and mental blocksBalancing the "woo" with practical manifestationSustainable rapid releasing and avoiding burnoutAI and manifestation for series planningCreating a supportive community and reader relationshipsMaximizing writing conferences and eventsResources Mentioned:Author Revolution: https://author-revolution-academy.mykajabi.com/YFSRevolutionary Authors: https://author-revolution-academy.mykajabi.com/Revolutionary_AuthorsHigh Vibe Author: https://author-revolution-academy.mykajabi.com/high-vibe-author-trialYour Future Self: https://author-revolution-academy.mykajabi.com/offers/GFFvDBh4/checkoutBooks written by Carissa Andrews:Non-fiction (as Carissa L. Andrews): "Write Your Reality," "Right Frame of Mind"Urban and Paranormal Fantasy (as Carissa Andrews): https://www.carissaandrews.com/Contemporary RomCom (as Carissa Knight): New series launchingConnect with Carissa Andrews:Website: https://academy.authorrevolution.org/Instagram: https://www.instagram.com/carissa_andrews_mn/Facebook: https://www.facebook.com/AuthorCarissaAndrews/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/

[RECORDED LIVE AT AUTHOR NATION 2024 -  LAS VEGAS]Cameron Sutter, a sci-fi/fantasy author and the inventor of Plottr – the popular visual story planning software – shares insights on visual story planning and organization for fiction authors. Speaking from Author Nation 2024, he discusses how Plottr helps writers see the threads of their story, organize details into a series bible, and use templates to hit key story beats. His software background and experience as an author provide a unique perspective on writing tools.In this episode:Visual story mapping with Plottr softwareOrganizing a story into threads/layersUsing templates for story structure (e.g. hero's journey, genre-specific beats)Import/export capabilities with Word and ScrivenerBuilding and maintaining a series bibleCharacter and relationship mappingUpcoming Plottr features - family tree, AI toolsPlottr use cases - new vs experienced authorsDemo of Plottr using Three Little Pigs exampleValue of writing conferences for community and feedbackCameron's upcoming book:Tellurian Sons - adventure story about gathering 16 stones of power through historyConnect with Cameron and Plottr:Plottr: https://plottr.com/Connect with Teddy Smith:@teddyagsmithWebsite: https://publishingperformance.com/?ref=ywm3mtcFacebook - https://www.facebook.com/publishingperformance/Pinterest - https://nz.pinterest.com/publishingperformance/Instagram - https://instagram.com/publishingperformanceinstaYoutube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSwLinkedin - https://www.linkedin.com/company/publishing-performance/Join our Facebook Community - https://www.facebook.com/groups/publishingperformance/Support the showDiscover More with Our Curated Starter Packs: https://teddyagsmith.com/starter-packs/