The Publishing Performance Show Melissa Torres - The Dual Approach to Middle-Grade Book Marketing: Appealing to Parents and Kids (Live at Author Nation 2024)
Nov 14, 2024
13:21
[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]
Melissa Torres, a bestselling middle-grade author, shares her expertise on marketing books for the 8-12 age group. With insights on crafting irresistible covers, appealing to both parents and kids, and leveraging direct sales and bundles, Melissa provides a comprehensive guide to success in the middle-grade market.
In this episode:
- Defining the middle-grade age range and its subgroups
- The importance of paperback books in the middle-grade market
- Crafting book covers and series branding for middle-grade readers
- The dual approach to marketing: appealing to parents and kids
- Tailoring newsletter frequency and content for middle-grade audiences
- Leveraging Instagram and TikTok for middle-grade book promotion
- Melissa's bestselling middle-grade series about gymnasts
- Direct sales strategies and the benefits of selling book bundles
- Protecting children's privacy on social media as a middle-grade author
- Maximizing Amazon Ads for middle-grade books
Connect with Melissa Torres:
- Website: https://www.melisatorres.com/
- Instagram: https://www.instagram.com/perfectbalancegymbooks/
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