[RECORDED LIVE AT AUTHOR NATION 2024 - LAS VEGAS]

Taylor Shelton, Product Marketer and Product Manager at Ingram iD, shares insights on how the platform simplifies digital book marketing for authors. As a subsidiary of Ingram Content Group, Ingram iD leverages a vast database of consumer readers to help authors effectively target their desired audiences through Facebook, Instagram, Google Display, and Google Search advertising.

In this episode:

Ingram iD's role in simplifying digital book marketing for authors
Targeting specific reader segments using Ingram iD's database of over 4 million readers
Creating accessible and approachable advertising campaigns for authors
Ingram iD's real-time analytics for clicks, impressions, click-through rates, and cost per click
Versatility of Ingram iD for authors at various stages of their careers

Connect with Ingram iD:

Learn more about Ingram iD: https://www.ingramcontent.com/publishers/advertising-platform
Website: https://www.ingramcontent.com/
Linkedin: https://www.linkedin.com/company/ingram-content-group
Facebook: https://www.facebook.com/IngramContent/

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@teddyagsmith
Website: https://publishingperformance.com/?ref=ywm3mtc
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Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
Linkedin - https://www.linkedin.com/company/publishing-performance/

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Taylor Shelton of Ingram iD - Targeted Book Marketing Made Easy (Live at Author Nation 2024)