

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Nov 11, 2020 β’ 40min
#92 Never Have A Bad Sales Month Again! π - Niraj Kapur
π What are the main reasons why we end up missing sales targets? - Sam & Niraj discuss!
Niraj Kapur is an expert sales coach / trainer, speaker, and best-selling author of 2 sales skills books!
π What behaviours are important for having a great month and beating quota?
π How much is mindset a part of being great at crushing sales goals?
π Keeping focused in todayβs environment.
π Digital channels to utilise to drive your sales
π Actionable strategies to beat quota time and again
π Consider it all lightening that'll help skyrocket your own sales & biz!

Nov 8, 2020 β’ 49min
#91 How To Close Inbound Leads (& not get stuck in voicemail jail) βΏ - The UK's Most Hated Sales Trainer
π A step by step process of turning more of your hard earned inbound leads into revenue!
Benjamin Dennehy is THE UKβS MOST HATED SALES TRAINER - Enough said!
π How to qualify prospects/suspects fast and not live off 'hopium' for your sales pipeline.
π When to move from discovery questions to your product/service.
π Getting people to really open up about their business problems/goals.
π Why emotion plays a part in the process.
π Understanding how your prospect buys and all angles of the process (budget/decision makers/timeline etc).
π Should you close on the first call?.
π All nuggets to help you skyrocket your own sales & biz!

Nov 4, 2020 β’ 39min
#90 How To Create A Webinar That Doesn't Suckπ₯€- Ollie Whitfield
Should you consider doing a webinar, & are they really worth the time and money?
Ollie Whitfield is a Product Marketer for VanillaSoft, the industryβs most successful sales engagement platform.
In Today's Podcast, Sam talks to Ollie about webinars and the best strategies of using them. They cover the following issues;
π How to create a webinar from scratch!
π How to pick the right guests!
π How to choose the topics!
π How to build up sign-ups and promote before and after
π How to go about generating leads and generating revenue from webinars?
π Ollie's top recommended digital marketing and sales tips
π All great stuff to help you skyrocket your own sales & biz!

Nov 1, 2020 β’ 35min
#89 How To Use Video To Win More Business! π½οΈ - Tyler Lesard
What is videoβs place in todayβs business and selling world?
Tyler is the VP of Marketing at Vidyard. Heβs spent more than 6 years in the world of online video for sales, prospecting and B2B marketing.
Heβs the co-author of 'The Visual Sale', host of the 'Creating Connections' podcast, and frequent speaker on topics ranging from video marketing to customer experience.
Tyler has been recognised by Demand Gen Report as the top Buyer-Focused B2B Marketer, and by Marketo as a top 50 Fearless Marketer.
Tyler kindly gives his time to Sam as they cover the following topics;
π When and where should we be using video?
π How to speed up sales cycles with video
π How to craft the perfect video message
π Creating a culture of video
π The marketing strategies Vidyard used to become a leader in video
π Actionable tips to use video & digital marketing to win more deals
π All great stuff to help you skyrocket your own sales & biz!

Oct 28, 2020 β’ 24min
#88 Creating A Winning Repeatable Sales Process β©οΈ - Rick Denley
π How to pivot your business when business is bleak
Rick is the self proclaimed 'Transformational Growth Coach', with
25+ years in leading multinational organisations.
He has a background in transformational sales growth strategies and execution. Team building has driven the change needed for small to large organisations, including creating winning sales processes, which focus on consultative and relationship based selling.
#1 Best Seller 'Reinvent Yourself' published in April of this year!
π How to bring your customers value
π 5 actionable tips to generate more revenue
π A process you can repeat to drive sales, consistently
π Rickβs top recommended digital marketing channels
π All top tier stuff to help you skyrocket your own sales & biz!

Oct 25, 2020 β’ 43min
#87 How To Prospect Through The Noise (And Land New Clients) π¬ - John Barrows
How you can prospect through the noise in today's environment!
John is CEO of 'JB Sales', and the author of 'The sales book for kids', 'I Want to be in Sales When I Grow Up', plus heβs the host of 'Make It Happen Mondayβs' podcast.
Heβs provided sales training & consulting services for some of the worldβs fastest-growing companies, such as; Salesforce.com, Google, LinkedIn, DropBox, and many others!
π The best ways to prospect with digital/social.
π Brand building as an entrepreneur.
π Social selling.
π How to be agile whilst selling today.
π This is all invaluable help, with which to skyrocket your own sales & biz!

Oct 21, 2020 β’ 34min
#086 Building A Multi-Million Revenue Media Business ποΈ - Max Altschuler
How to grow a Media Business like a Boss!
Max Altschuler is the founder of Sales Hacker, the largest online resource for B2B Salespeople across the globe.
In 2018, Sales Hacker was acquired by Outreach, the leading Sales Engagement Platform and Max was installed as the VP of Marketing.
Max has written 2 books on sales, Hacking Sales and Sales Engagement, and even a book on Career Building titled; 'Career Hacking'.
π The story of how Max built Sales Hacker up to a multi-million revenue media business, that was then acquired by a software company.
π Hacks you can put into play to close more business TODAY, from the founder of the worlds largest community for B2B sales.
π A wealth of Maxβs actionable digital marketing and business growth tips.
π All Incredible gold, for you to skyrocket your own sales & biz!

Oct 18, 2020 β’ 37min
#085 Does Content Marketing Really Drive Sales? π - Jay Ludgrove
How effective really is Content Marketing!?
Jay is co-founder @ GLProUK, a full-service digital marketing agency focussing on creating social content, whilst never forgetting the reason for marketing via social media: Sales!
Jay comes from a highly respected sales background and has implemented his skill set to drive his business and assist in helping others.
Jayβs also a key speaker who talks about marketing, social media, entrepreneurship, video, podcasting and everything in between!
In this episode we cover;
π What actually is content marketing?
π How to work out which channels are most effective for you
π How to get started on content marketing
π How quickly can you expect results?
π Actionable tips to up your content creation and marketing game to drive leads and sales!
π All delivered on plate for you to use, to skyrocket your own sales & biz!

Oct 14, 2020 β’ 40min
#084 How To Amplify Your Inbound Marketing π - Jason Bay
Amplifying Your Inbound Marketing With Outbound!
Jason is Chief Prospecting Officer at Blissful Prospecting.
He helps reps and sales teams who love landing big meetings with prospectsβbut hate not getting responses to their cold emails or feeling confident making cold calls.
Sales is the only "adult job" heβs ever had, and heβs done everything from selling house painting services door to door, running outbound call centres, to helping hundreds of reps master cold outreaching.
π Should you do outbound, or inbound marketing?
π Why and how they both work together.
π Examples of how you can use both to generate new clients.
π A framework that you can takeaway.
π Actionable tips for inbound and outbound marketing.
π All delivered on plate for you to use, to skyrocket your own sales & biz!

Oct 11, 2020 β’ 28min


