

Breaking B2B - SaaS Marketing and B2B Marketing Podcast
Sam Dunning
Break free from sh*t SaaS and b2b marketing.
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Join 1000s of legends tuning in weekly.
No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners.
And solo episodes with specific strategies you can apply to your SaaS or b2b business today.
Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more.
Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/
Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)
Episodes
Mentioned books

Jun 6, 2021 β’ 30min
#151 Website, Podcast and Marketing Tips From Sam Dunning - Inside the Sales Playbook Show
Want marketing tips that drive revenue?
π Sam shares a tonne of Website & Digital Marketing secrets you can steal to drive more revenue.
π Should you start a podcast? How it starts relationships, drives inbound and builds brand.
π The statement Sam starts every discovery call with. Try it yourself.
Thanks to Mark Evans for having me on Inside The Sales Playbook Show.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

Jun 2, 2021 β’ 14min
#150 How To Design Your Website To Hook Ideal Clients (& why so many websites suck!) - Sam Dunning
Want your website to land ideal customers?
How to design your website and copy to attract and win ideal clients. Not to stroke your own ego.
A step-by-step process - from Sam Dunning
π Grab your free or premium pass for Hubspot's GROW Conference here: http://businessgrowth.marketing/grow
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 30, 2021 β’ 34min
#149 How To Hire The Right People & Give Them The Best Experience - Gil Cohen
π Best practises for hiring - including questions to ask, what to look out for and what not to do
Gil is the Founder @ Employee Experience Design - He helps companies design employee experiences that improve both the outcomes of the organisation and the lives of its employees.
π Listen to Gil & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Effective ways to on-board new team members
π Why engaged employees increase revenue
π How to retain staff for the long haul
π The value of retention
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 23, 2021 β’ 42min
#148 Traditional Email Follow-up Is DEAD, Video Is In - Ethan Beute
π Is video a fad or is it here to stay?
Ethan is the Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and coauthor of Rehumanize Your Business.
Heβs sent more than 10,000 personal video messages and taught thousands of business professionals how - and why - to do the same!
π Listen to Ethan & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why should you use video as a business owner or sales rep?
π How does video differ from traditional messages?
π When and why would I send a video message in a normal day or week?
π Why aren't more people doing this?
π What's the best way to get started?
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 21, 2021 β’ 8min
#147 What is a landing page? (& why do you need one) - Sam Dunning
What really is a landing page and do you need one?
Sam Dunning explains the pro's and cons of a landing page. Best practises to convert visitors into warm leads/sales. And compares it to a traditional website.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 16, 2021 β’ 37min
#146 How To Make Your Offer Stand Out (when no one, not even experts, want to share the secret sauce) - Louis Grenier
π What radical differentiation actually means
Louis Grenier is the founder of the popular contrarian marketing podcast Everyone Hates Marketers, which reached 1M+ downloads with no ads...
He believes that radical differentiation is the antidote to marketing bullshit.
π Listen to Louis & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π Why you should do it
π How it will help you improve revenue for your product/service
π How you can implement it yourself
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 12, 2021 β’ 8min
#145 STOP Marketing on Rented Land (do this instead) - Sam Dunning
π Should you stop marketing on rented land?
Sam Dunning shares the difference between marketing on rented channels and ones that you can fully own. And weighs up the advantages of both to help you grow your business & sales.
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 10, 2021 β’ 31min
#144 Write INSANE Copy By Using Your Customers Words (that sells without being salesy) - Eden Bidani
π Why you SHOULDN'T go with what you (or your CEO) think is good for your copy
Eden Bidani is a Conversion copywriter, Growth mentor and Secret anthropologist. She's busy driving crazy-good growth for SaaS, tech & DTC brands (with words).
π Listen to Eden & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π The value of listening to your customers and your audience (people are immune to top-down approaches to marketing)
π Where to source the right messages (message mining, interviewing your own clients/customers, running a survey, etc.)
π How to turn that into marketing copy forβ¦ whatever you want to write (ads emails, landing pages, website copy)
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 6, 2021 β’ 7min
#143 What is social proof? (& why your website needs it) - Sam Dunning
Social proof - what is it and why does your website need it?
Investing money driving people to your website:
SEO, paid ads, social, email, video etc.
Is all pointless if it doesnβt do this...
π Build trust.
Just like dealing with a salesperson, if you donβt trust theyβll help you get the job done right and fix your problem.
You probably wonβt buy.
Your website is much the same.
Leveraging social proof can help here:
- Reviews
- Video testimonials
- Case studies
- Accreditationβs
- Podcast interviews
This can be the difference between a window shopper and an inbound lead/sale.
Thanks for tuning in, episodes of the main Show 'Sam's Business Growth Show' are available to watch on YouTube :
β
Subscribe: https://www.youtube.com/channel/UC7OhjYB9-p0b6ZNnXMOzjLQ?sub_confirmation=1
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk

May 2, 2021 β’ 47min
#142 Why You DON'T Need To Do A Demo - Benjamin Dennehy (The UKβs Most Hated Sales Trainer)
π How doing a demo can ruin your chances of winning the sale!
Benjamin is The UKβs Most Hated Sales Trainer! - This is his 3rd time on the show and his last 2 episodes are amongst the most downloaded and viewed episodes to date!
π Listen to Benjamin & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:
π What comes next after qualifying a lead
π Should you be sending a proposal or running a demo/presentation?
π How to get paid for your proposals or assessments
π The steps to take from interested in your offering to closed business
π WEB CHOICE
For Your FREE digital marketing assessment: https://www.webdesignchoice.co.uk


